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Product differentiation: sustainability as a game changer
An abundance of products is great for consumers, but a real challenge for marketing professionals. So, how can you reach your target group in saturated markets, and what role does sustainability play?
How ad fraud damages companies and the environment
Marketers can deliver ads with high precision nowadays. However, fraudsters are undermining this progress. Ad fraud generates artificial traffic, negatively impacting advertising companies – and the environment at the same time.
21.11.2023
Sustainable marketing: AI as a success factor?
Sustainable marketing is one of the megatrends of recent years, but artificial intelligence is now the topic on everyone’s lips. So why not combine the two? After all, green marketing and AI form a promising duo with lots of potential!
13.11.2023
Top topics at DMEXCO: How will AI and tech shape 2024?
Digital collaboration, retail media, and AI were hot topics at DMEXCO 2023. Now that 2024 is in sight, will they continue to trend next year? We ventured an outlook!
02.11.2023
Social commerce: 7 tips for your Black Friday marketing
Our whitepaper reveals how to get the most out of your Black Friday marketing in 2023 by leveraging social commerce.
01.11.2023
Practical and enlightening: the BVDW masterclasses at DMEXCO
At DMEXCO 2023, leading experts from the German Association for the Digital Economy (BVDW) once again shared valuable, practical know-how with the event’s inquisitive visitors. Read on to explore a selection of sessions packed full of tips and hacks.
31.10.2023
Anuga HORIZON 2023: Digital trends in the food industry
Held in Cologne, Anuga is the world’s leading trade fair for food and beverages. As well as setting food trends, it hosts the Anuga HORIZON conference, shaping the future of the industry. So, what lies ahead for food businesses? Read our whitepaper to find out!
30.10.2023
More than just a trend: Web3 at w3.vision 2023
The hype surrounding Web3 may have died down recently, but the technologies behind it are far too powerful to be dictated by trends. That’s what countless speakers and guests demonstrated at the w3.vision Web3 conference held at DMEXCO 2023.
27.10.2023
DMEXCO 2023 reveals agency trends of 2024
At this year’s DMEXCO, agencies were given their very own stage in the World of Agencies, where trends for 2024 and current challenges and opportunities in the ever-changing world of advertising were explored.
Digital fashion heralds a new era
Be inspired by the vision of a fashion sector where modern tech will make the entire industry quicker, more cost-effective, and more sustainable.
19.10.2023
Retail media – also a hot topic at DMEXCO 2023
Retail media is driving the scene. So DMEXCO 2023 naturally shone a spotlight on it. We’ve compiled a best-of list of key talks for you.
17.10.2023
Top e-commerce trends – presented at DMEXCO 2023
E-commerce news, best practices, and future outlooks once again took center stage at this year’s DMEXCO. We’ve put together a selection of key sessions.
13.10.2023
#foodporn: food influencers as brand ambassadors
Are you also a fan of the super #yummy #instafood content on #foodstagram presented by your trusted #foodblogger? Leverage food influencers to boost your marketing in the food sector!
09.10.2023
GenAI in Marketing: What’s next after the hype?
Marketing forms the ideal playing field for AI – time to consolidate the collaboration between humans and GenAI in a structured way. Read more here!
Alexa, let’s design a better sounding world!
Church tower bells, car horns, ringing cell phones - acoustic information influences our everyday lives. Why are acoustic signals so effective? What functions does sound perform? And what does this mean for digital UX and the sound of entire brands?
AI in retail: a vast array of opportunities
The future of e-commerce is being massively influenced by the use of artificial intelligence.
25.09.2023
DMEXCO 2023 captures the spirit of the industry
DMEXCO reinforces its position as the leading event for the digital industry: on September 20 & 21, more than 800 international speakers came together here to embrace the motto “Empowering Digital Creativity” and define new directions for the industry’s trending topics, including AI and retail media. Around 40,000 international trade visitors and over 650 exhibiting companies and partners from across the world filled the halls over two days to conclude successful business deals, proving that DMEXCO really is Europe’s digital hotspot. 2024’s installment of the event will take place on September 18 and 19.
22.09.2023
DMEXCO 2023 recap: A hotspot for digital innovation
Bursting with innovative power, energy, and creativity, DMEXCO 2023 emphatically underscored the role of the digital and tech industry in shaping the digital world of tomorrow!
22.09.2023
