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Psychographic segmentation: your superpower for targeted marketing
Imagine you could see into the minds of your target group, understand their deepest desires, values and interests. Does that sound like science fiction? It’s not! Psychographic segmentation is the game changer in modern marketing.
24.01.2025
Data visualization: our guide to maximizing your data’s impact
Data are vital to effective marketing. But before they can be used as a basis for decision-making, they must be presented in a format that’s easy to understand. The key lies in data visualization – DMEXCO’s guide reveals everything you need to know!
24.01.2025
Audio branding: the sounds that make a brand unforgettable
The world is getting louder and louder – podcasts, voice-activated assistants and digital soundscapes are becoming commonplace in our everyday lives. How can you use targeted sonic branding to make your product stand out above the noise?
22.01.2025
11 Marketing Trends for 2025: AI Agents, Bad Creatives & Content Flood
From AI agents to the reinvention of e-commerce and the content flood – Verena Gründel, host of DMEXCO, has identified the 11 key trends set to shape marketing in 2025. A concise overview of the future of marketing, along with tips to stay ahead in a competitive market.
15.01.2025
H2H marketing in the age of AI
Processes are being automated; efficiency and data analysis are reaching new heights. But one thing is clear: Authenticity and human connection are more important than ever before in the age of AI. Human-to-human (H2H) marketing has a crucial role to play in this.
14.01.2025
Meta and the Moral Dilemma: Are Advertisers Ready to Leave?
Less moderation, more hate speech: Meta finds itself under fire. But how do marketers navigate the crossroads between responsibility and profitability? DMEXCO host Verena Gründel examines the reality, conflicting survey results, and the industry's dependence on Facebook and Instagram.
DMEXCO Column: New Opportunities for the Digital Economy
A DMEXCO Column by Dirk Freytag, President of the German Association for the Digital Economy (BVDW)
09.01.2025
DMEXCO Expands to Asia: Uniting with eCommerce Expo at Tech Week to Launch in Singapore
Fifteen years after its successful debut in Cologne, DMEXCO is set to go international for the first time. Koelnmesse, CloserStill Media and BVDW proudly announce the launch of DMEXCO ASIA and partnership with eCommerce Expo at Tech Week Singapore. The co-branded eCommerce Expo x DMEXCO ASIA event will be premiering in the dynamic Southeast Asian hub of Singapore on 8-9 October 2025.
08.01.2025
What can marketing pros learn from the Dubai chocolate craze?
The success of this sweet food craze isn’t simply down to luck – it’s a testament to the work of all the marketers involved. Our case study reveals the valuable insights marketing professionals can pick up from the hype surrounding Dubai chocolate.
20.12.2024
Metaverse marketing: Why the platform (still) has huge potential
The euphoria surrounding the metaverse may have died down. But there’s more to the buzzword than you might first think. We present examples of successful metaverse marketing – and tips for creating an impact with your brand in the new digital sphere.
19.12.2024
DMEXCO interview: marketing trends 2025 – a chat with ChatGPT
Marketing in 2025. Advanced technologies and rising customer demands are redefining the industry. What does the future hold for marketers? There’s hardly anyone better placed to answer this question than an AI built specifically for this purpose! Let’s look into the AI crystal ball and get ChatGPT’s 2025 predictions.
DMEXCO Column: Quo vadis Retail Media?
A DMEXCO Column by Patricia Grundmann, Chairwoman of the Retail Media Circle (RMC) within the German Association for the Digital Economy (BVDW) e. V.
17.12.2024
Are immersive brand experiences the future of brand communication?
In a world where consumers want more than just products, immersive brand experiences are taking retail to a new level, blurring the boundaries between the digital and physical worlds and creating memorable moments that inform, inspire and connect.
13.12.2024
The AI Act timeline: How companies can get set for 2025
A new regulatory framework for AI innovation: The EU has passed an extensive piece of regulation on artificial intelligence, the EU AI Act. Our whitepaper on the AI Act timeline sets out the steps that your business needs to implement from 2025.
11.12.2024
Secrets of Success: 14 Top Conversion Hacks from Industry Leaders
In 2024, the DMEXCO Podcast once again hosted the who’s who of the international marketing scene. We asked all our guests one pivotal question: What’s your personal conversion hack? Here are 14 game-changing hacks from the likes of Nestlé’s CMO, Google’s VP of Search, Quantcast’s CEOs, SAP’s CMO, and many more. Get inspired and discover how to turn these hacks into your own success!
How businesses select marketing providers: insights from new study
Understanding corporate strategy: How do businesses select marketing service providers? And who decides which provider is awarded the contract? Read on to discover the valuable insights from a recent marketing study by the BVDW.
06.12.2024
DMEXCO Column: The Website as a Model of the Past?
A DMEXCO Column by Thilo Kölzer, COO DocCheck AG
05.12.2024
Green loyalty: how sustainability can boost customer retention
Sustainable business concepts for long-term loyalty. Read on to discover how companies can use sustainability to strengthen brand loyalty among their customers.
04.12.2024
