Stories
Subscribe hereFilter by Topic
DMEXCO
Consumers
Brand & Brand Safety
Transformation
E-Commerce
Content
Artificial Intelligence
Social
Data & Analytics
Online Advertising
Performance Marketing
New Work
Leadership
B2B
Creativity & Design
Influencer
Start-up
Targeting
Agencies
Technology
Future
Blockchain & Web3
Sustainability & Green Economy
Philosophy & Ethics
Video & Connected TV
Corporate
Entrepreneurship
Customer Experience
Audio and Voice
VR / AR / XR
Business
Marketing Automation
#attitudematters
Mobile
Adserving and Tracking
Product Management
Personalization
Search & SEO
Dialog Marketing
Food & Health
Sports and Gaming
Digital Media & Trading
Compliance & Privacy
Chatbots
Retail Media
Direct Marketing
Agile Marketing
Publishing
Alliances
Education
CRM / Database
Diversity & Inclusion
Public Policy
IoT & Industry 4.0
Ad Networks
Programmatic
Marketplaces
Human Resources
OOH
Cyber Security
Robotics
Mobile Payment
Purpose Driven Marketing
Cloud Computing
Deep Learning
Smart Products, Cities & Homes
Emerging Markets
Third-party cookie alternatives: What strategies are emerging?
A guest article by Rasmus Giese, CEO of United Internet Media (UIM)
10.09.2024
DMEXCO 2024: these agency highlights await you
Want to know what’s driving the agency scene? Then don’t miss these agency highlights at DMEXCO 2024 on September 18 & 19 in Cologne!*
Faking a toilet shortage? Verena’s DMEXCO highlights
Verena Gründel has written her annual DMEXCO commentary before the event this time – as no-holds-barred as ever and promising real glimpses behind the scenes.
06.09.2024
Revolution or fleeting hype? Virtual influencers in marketing
They have millions of followers on social media, share everyday moments, and promote products – and yet, they’re not real! Virtual influencers are trending in marketing. But are they here to stay? Our whitepaper finds out.
05.09.2024
Conference Highlights DMEXCO 2024
On September 18 and 19, DMEXCO will once again be serving up an extensive program featuring the who’s who of the digital industry. Artificial intelligence will be taking center stage along with retail media, sustainable media, digital out of home, connected TV, e-commerce, adtech, audio, programmatic, social media, and influencer marketing. The leading business-to-business digital & tech event taking place in Cologne will mark the first installment of a number of new formats, including the DMEXCO CMO Summit and the Creativity Summit.
05.09.2024
DMEXCO 2024: your ultimate visitor guide
Get ready for a showstopping DMEXCO 2024! On September 18 and 19, Europe’s leading digital marketing & tech event will be opening its doors again.
04.09.2024
Accessibility Act: What you need to know now!
Breaking down barriers and enabling access for all: This is the basis of the Accessibility Act. The experts at SKW Schwarz reveal what this means for your website, your online store, and your products in this free whitepaper (only in German).
02.09.2024
DMEXCO survey – AI as a growth driver: older executives see more opportunities than their younger counterparts
Will artificial intelligence stimulate the German economy or will the technology’s rapid development make it lose ground? A recent representative survey commissioned by DMEXCO has revealed that Germany’s business elite are cautiously optimistic.
30.08.2024
DMEXCO 2024 – premiere of the CMO Summit
DMEXCO 2024 kicks off in a few weeks and will be dedicating a long-awaited platform just to CMOs when it hosts the very first CMO Summit. We all know that digital marketing makes the world go round, so you won’t want to miss it!
30.08.2024
Raise the curtain on 7 of DMEXCO 2024’s top exhibitors
Drum roll please! We reveal some of the must-see exhibitors at DMEXCO 2024 on September 18 & 19 in Cologne.
How to create AI guidelines: a must-have for agencies
Artificial intelligence has made its way into day-to-day agency work. However, using this new technology still presents challenges in terms of data protection and transparency. Our handbook shows you how to overcome them by creating AI guidelines.
28.08.2024
Next-level AI video generators: what can AI video tools offer?
Simply the fact alone that a clip has been created using an AI video generator is often enough to spark curiosity among marketers. Read here how a Toys“R”Us AI commercial has been causing a stir and which AI video tools are ahead of the pack.
27.08.2024
Predictive CLV: how to optimize your ROI
Time to stop looking into your crystal ball – the predictive customer lifetime value (CLV) lets you really get to know your customers and what they want. But how can you effectively leverage your data? And how does a CLV prediction work?
26.08.2024
DMEXCO 2024 green code: sustainability at the expo and conference
Sustainability is more than just a buzzword for us. We believe that the digital industry must lead by example in the transformation toward a more sustainable world of work and way of life – and we aim to do just that at DMEXCO 2024.
20.08.2024
Prompting the Future: 7 tips for your marketing
For marketers who produce creative content on a daily basis, effective prompting can be the difference between a mediocre and outstanding campaign. We’ve put together 7 prompting tips to help you.
19.08.2024
5 last-minute tips for #DMEXCO24 exhibitors
You’ve booked your booth, decided what you’re going to showcase, and briefed your team. Sounds like you’re almost all set for DMEXCO! Daniel Gundelach from meety has 5 last-minute tips for you to make your appearance as spectacular as possible.
16.08.2024
