Stories
10 hours ago
“For more than money good philosophy is needed”
DMEXCO is encouraging reflection on the business - Philosopher Dr. Brennan Jacoby about trust and giving meaning to work
18.07.2019
The DMEXCO App: a ticket key and network in one
All the relevant business information for the digital marketing community
17.07.2019
Why you shouldn’t write off agencies when it comes to digitalization issues
Digitalization cannot succeed without management consulting. Is this really always true? We list reasons why it sometimes makes more sense to rely on digital agencies.
16.07.2019
Sales channels for agencies: everything as always, only better
Personal contact, content marketing and lead-nurturing for positioning with potential customers
15.07.2019
How innovation labs helping in the digitalization process
Interview with Christian Lindener, CEO of Wayra, the Telefonica Lab.
12.07.2019
10 tips for working in decentralized teams
When project team members are spread across various locations, it can make teamwork more complicated. A few game rules can help.
11.07.2019
True transparency is harder than it seems
Brand transparency is no longer an option, but marketing requirement. Five marketing experts discuss their biggest challenges when it comes to improving brand transparency and consumer trust.
10.07.2019
Here’s how to select the ideal agency for your digital projects
Keeping a few key things in mind can help ensure successful teamwork.
09.07.2019
Upskilling the modern CMO
Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?