Goldbach Advanced TV study: connected TV advertising works
Marketers, take note! The 5th Goldbach Advanced TV study has been published…
DMEXCO Digital Spring Summit: The Future of Marketing is “Onchain” Not “Online”
Successful premiere: For the first time in its history, DMEXCO — Europe's leadin…
05.05.2022
The 2022 DMEXCO Digital Spring Summit – our recap
Packed full of powerful statements, insightful panels, and inspiring keynote…
Why you shouldn’t miss the DMEXCO Digital Spring Summit!
On May 3, we’ll be getting in the mood for the 2022 event year. The DMEXCO…
Digital vs. analog – how to make your office paperless
In spring 2022, the National Association of Statutory Health Insurance Funds (G…
8 cybersecurity companies that investors should have on their radar
The cybercommunity is vulnerable – that’s nothing new. What’s new is the l…
Cybersecurity at companies: the key to successful digitalization
In an increasingly digitalized world, IT security is becoming the focus of attention…
25.04.2022
Mental health: digital solutions for prevention and therapy
Psychological wellbeing is increasingly in the spotlight, with intelligent, digital m…
VR treatments for mental health? The possibilities are already huge
Given that mental disorders are on the rise globally, improving access to treat…
How Job Aid Ukraine aims to help war refugees
Shortly after the war in Ukraine broke out, Marcus Diekmann set up Job Aid U…
Eintracht Frankfurt, Freeletics, Snap and Twitch are announced as the first top speakers for the DMEX…
Piran Asci (Managing Director, KoRo Handels GmbH), Berit Bretschneider (…
07.04.2022
5 groundbreaking campaigns promoting mental health
Can advertising campaigns open up and encourage dialogue about mental heal…
Guide: Why a CDP is essential to your marketing strategy
The customer data platform – or CDP for short – is currently one of the most ex…
Gigafactory opens: what Tesla can teach us about digitalization
In March 2022, the Gigafactory started operating. The high-tech factory is trail…
DMEXCO interview: How can we overcome the shortage of skilled professionals?
We have been hearing warnings about the shortage of skilled professionals fo…
Shortage of skilled professionals: lots of unfilled vacancies and a long wait for new employees
The DMEXCO trend survey at the start of 2022 showed that the shortage of skill…
30.03.2022
Media planning helps you place ads that really hit the mark
Advertising measures cost money. If you want to make sure your money is work…