Stories
DMEXCO @home 2021: Digital marketing remains the driver of the advertising industry and global economy
More and more companies are relying on digital marketing to advertise their products. Video advertising, social advertising, and search engine marketing are also some of the disciplines that are benefiting strongly around the world. Globally, digital advertising is expected to grow by 20 percent in 2021, and nationally the digital display advertising market is expected to grow by as much as 23 percent. At DMEXCO @home on September 7 and 8, 240 partners and sponsors, around 20,600 participants and more than 600 speakers shared their thoughts on the newest trends and developments. The next event on the DMEXCO platform is already taking place in October.
Frank Schätzing and the CMOs of Adobe, IBM, Oracle, SAP & Co.: The global digital economy meets at DMEXCO @home 2021
“What if we just saved the world?” That’s what Frank Schätzing will be asking in his talk on the first day of DMEXCO 2021. On September 7 at 10:20 a.m. CET, the German bestselling author (“The Swarm” and others) will be discussing his new book on the climate crisis and why society needs to take action now. In addition, ZDF correspondent and author Nicole Diekmann (“The Shitstorm Republic”) will be analyzing whether we’ve lost the ability to talk fairly and openly to each other in the digital world on September 7 at 5:40 p.m. CET together with other experts.
DMEXCO @home launches a new digital platform
DMEXCO @home 2021 is due to start in three weeks. The new digital platform can be accessed at https://community.dmexco.com starting now. Exhibitors and participants can already use their ticket to register online and utilize some of the features of DMEXCO @home in advance, for example to schedule meetings, interact with each other, get an exclusive look at the program, and put together their own personal agenda. Among the more than 400 speakers are top international executives from Dentsu, Dropbox, Facebook, Google, IBM, Oracle and others. The conference will then take place from 10 am to 6 pm on September 7 and 8 on four virtual stages and in seven masterclass streams.
Audi, Booking.com, Facebook, and Nestlé: the first set of top speakers for DMEXCO @home have been announced
Marc-Aurel Boersch (Chief Executive Officer, Nestlé Deutschland AG), Arjan Dijk (CMO and Senior Vice President, Booking.com), Jen Fitzpatrick (Senior Vice President Core, Google), Susanne Franz (Global Head of Brand Communication, Audi AG), Jeremi Gorman (Chief Business Officer, Snap), Rana el Kaliouby (CEO, Affectiva), Christina Kiehl (CEO, congstar GmbH), Michael Lysaght (CDO, Weight Watchers), Marc Opelt (Chairman of the Management Board, OTTO), Stan Pavlovsky (CEO, Shutterstock), Raja Rajamannar (CMO of Mastercard & President of the WFA - World Federation of Advertisers), Roger Solé (Global Chief Marketing Officer, WeWork), and Howard Lerman (Founder and CEO of Yext): the conference program for DMEXCO @home is starting to come together. This year, it will again include numerous panels and discussions with international top speakers. On September 7 and 8, 2021, participants can expect four stages featuring keynotes, fireside chats, and panels, as well as six streams with more than 120 masterclasses.
