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Twitch – marketing pros are tapping into the streaming platform
Strong communities, lively interaction, and a wide range of topics: Twitch is a paradise for marketers. Our guide explores how to use it to stream your marketing messages to countless screens.
10.07.2024
Sports marketing in the 2024 mega sporting year
From the European soccer championships to the Olympics and NFL – 2024 is the ultimate year for sports fans and sports marketers alike. So, what marketing strategies are sports organizations implementing? We reveal all in our whitepaper!
03.07.2024
Marketing guide: TikTok is all grown up
With 1.7 billion users, TikTok has enormous potential for your marketing. The platform has long since come of age – it now enables you to reach a broader audience, beyond just the very young. We show you how!
01.07.2024
How AI is taking agencies to new creative heights – 5 best cases
From more efficient workflows to fresh solutions and automation, agencies can leverage AI tools on a multitude of levels. The five best cases in our whitepaper show how AI in agencies can also take creative output to a new level.
21.06.2024
DMEXCO survey: AI is gradually conquering the marketing world
37 percent – more than a third of marketers – already use AI tools regularly, according to our survey. But what exactly do they use it for and what challenges still need to be overcome? Our survey provides valuable insights!
19.06.2024
List of AI developers to watch in 2024
New AI solutions are springing up like mushrooms. This development is being driven by countless companies, ranging from startups to global corporations – making it difficult to keep track. Our list lets you in on the top AI developers of 2024.
08.05.2024
Digital leadership in the new world of work and AI era
The AI revolution is transforming business processes and communications at breakneck speed, meaning that managers face the huge challenge of leading their teams into a new era of work. So, how does digital leadership work in the age of AI?
04.04.2024
Success with digital learning: 8 learning platforms show us how
Lifelong learning is something everyone aspires to in today’s rapidly evolving world of work. But how can that be best achieved? And what creative solutions are available? Our pick of eight learning platforms deliver new answers to these questions.
13.03.2024
VR marketing and more in the food industry
Behind the scenes, the food industry has become a trailblazer in virtual reality marketing and development in recent years. We take a look at how it’s leveraging VR – and what marketers can learn from it.
20.02.2024
DMEXCO survey: the top marketing trends of 2024
What’s driving the industry in 2024? Is AI still a hot topic? What’s the current mood in the industry? And what will budgets be spent on this year? Our latest survey has the answers. Dive into our free whitepaper to learn more!
31.01.2024
AI in marketing – the revolution is in full swing
In 2023, artificial intelligence took the whole world by storm and has been impressing us ever since with its fascinating applications. AI is making waves – especially in the marketing industry. Read here how the revolution will continue to unfold!
23.01.2024
Social commerce: 7 tips for your Black Friday marketing
Our whitepaper reveals how to get the most out of your Black Friday marketing in 2023 by leveraging social commerce.
01.11.2023
Anuga HORIZON 2023: Digital trends in the food industry
Held in Cologne, Anuga is the world’s leading trade fair for food and beverages. As well as setting food trends, it hosts the Anuga HORIZON conference, shaping the future of the industry. So, what lies ahead for food businesses? Read our whitepaper to find out!
30.10.2023
Corporate influencers: new legal situation
Read here about the rules that need to be followed by corporate influencers and the company they’re promoting.
13.09.2023
Your ultimate DMEXCO visitor guide
Europe’s leading digital marketing & tech event is almost here. Get ready because DMEXCO 2023 will be spectacular!
11.09.2023
Digital fashion is the future
The textile industry is a contentious topic, but digital fashion could turn things around. Read all about it here!
07.09.2023
Deepfakes: uses and legal implications
Our DMEXCO whitepaper will bring you up to speed on the legal framework of using deepfakes in marketing.
16.08.2023
The how and why of community building
Learn here how community building can give your company a competitive edge.
DMEXCO survey: influencer marketing trends
Influencer marketing: our 2023 survey focuses on the trends, challenges, & potential of this billion-figure business.
24.07.2023
