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Social Media Schau: Episode 22 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
AI Trust: New Standards For The AI Era
A DMEXCO column by Evgeny Popov on AI trust: If AI can understand context, infer meaning, and act autonomously, do we still need standards? The answer may be more complex than it seems.
2 days ago
Female Excellence: The Women in Marketing Speaking at DMEXCO 2026
Experience female excellence live: At DMEXCO 2026, women in marketing, commerce, the creative industries, and the cultural sector will demonstrate what female leadership means today. Our guide highlights female speakers at the event and their must-see sessions.
Gamescom 2026: That’s Energy in a League of Its Own.
Commentary by Verena Gründel: More than 350,000 people, powerful communities, and a growing market. Gamescom 2026 shows why gaming is becoming one of marketing's most exciting creative playgrounds.
Best of DMEXCO Worlds: All Five Areas at a Glance in Cologne
The DMEXCO Worlds 2026 under one motto: “Scaling Intelligence.” AI and retail media run through Commerce, Agencies, Media, Tech, and the Start-up Area. We show you how everything connects in Cologne — and where you should start.
28.08.2026
DMEXCO 2026: Your Ultimate Visitors’ Guide
It’s nearly time for Europe’s leading digital marketing and tech event! Read our guide to get ready for a spectacular DMEXCO 2026.
28.08.2026
Digital Marketing Startups: Move Forward in the Start-up Area
For digital marketing startups, the Start-Up Area at DMEXCO 2026 is the place to meet the people who decide on budgets, investments, and business partnerships. No waiting for replies or callbacks. Just straight into face-to-face conversations.
26.08.2026
DMEXCO Commerce Quest 2026
You've collected all the clues? Enter the complete solution phrase below for your chance to win a prize package that includes a 100 Euro Catering Card, two OMClub-Tickets, and two VIP-Tickets to DMEXCO 2026.
25.08.2026
World of Media: Where 🟦🔴FUTURE🟦🔴 Media Trends Take Shape
Talk about reach, data, and advertising impact in 2026 and you won’t get far if you stick to traditional channel boundaries. The World of Media at DMEXCO brings together the players and disciplines shaping media trends and redefining the landscape.
25.08.2026
Adtech and Martech: What Matters Now at the World of Tech
AI is transforming marketing, third-party cookies are becoming less relevant, and new data strategies offer a competitive edge. But which adtech and martech solutions will move businesses forward? The World of Tech at DMEXCO 2026 has the answers.
21.08.2026
Deterministic IDs: What Will They Take to Break Through?
The open internet is becoming increasingly interconnected through deterministic IDs. Verena Gründel shares her take on what needs to happen next to turn this potential into reality.
World of Agencies: AI in Marketing Puts Agencies at a Crossroads
How can agencies leverage AI in marketing to remain indispensable? To gather strategic insights and find out answers to the most pressing questions in digital marketing from leading agencies, head to the World of Agencies at DMEXCO 2026.
20.08.2026
Beyond Checkout: eBay Germany VP on Customer Loyalty in Ecommerce
How can brands secure customer loyalty in ecommerce when the next store is just a click away? Saskia Meier-Andrae from eBay explains why trust, community, and shopping experiences are becoming more important than checkout speed.
19.08.2026
World 🟦🔴 OF 🟦🔴 Commerce : The Hot Spot for Digital Commerce
AI is influencing product recommendations, retail media is emerging as a growth driver, and the boundaries between commerce and other disciplines are becoming blurred: The World 🟦🔴 OF 🟦🔴 Commerce at DMEXCO provides an urgently needed discussion forum.
18.08.2026
I’m in a toxic relationship. With my Garmin Forerunner.
Other sports watches cheer you on. Garmin tells you there's still room to improve. Why this "tough love" has become a surprisingly powerful brand strategy.
AI Disclosure Requirements: The Question You Need to Ask Now
“Do we need to label this?” – if this question weren’t on marketers’ minds before, it certainly is now! A new AI disclosure obligation came into force in the EU on August 2, 2026. Find out some answers in our guide.
Media Literacy in the Age of AI
Verena Gründel comments on a symbolic case of missing media literacy.
Beyond Checkout: Discoverability with Nina Pütz from parfumdreams
Online stores are losing their role as primary customer touchpoints. Nina Pütz, CEO of parfumdreams and Niche Beauty, explains why discoverability and data quality will determine which products are found and purchased by AI agents in the future.
06.08.2026
DON’T READ THE STORY. WRITE IT.
On September 24, the NXTGEN Agency Summit will bring the industry’s brightest minds, including many rising voices, to the DMEXCO stage. Together, they will discuss the changes that will shape marketing and agencies in 2027 and beyond.
05.08.2026
