Stories
Subscribe hereFilter by Topic
DMEXCO
Transformation
Artificial Intelligence
Brand & Brand Safety
Consumers
Content
Social
E-Commerce
Data & Analytics
Future
Online Advertising
Technology
Leadership
Performance Marketing
Business
Creativity & Design
B2B
Philosophy & Ethics
Targeting
New Work
Influencer
Customer Experience
Sustainability & Green Economy
Agencies
Start-up
Corporate
Video & Connected TV
Personalization
Marketing Automation
Entrepreneurship
Adserving and Tracking
Blockchain & Web3
Audio and Voice
Search & SEO
VR / AR / XR
#attitudematters
Food & Health
DMEXCO Column
Chatbots
Mobile
Compliance & Privacy
Retail Media
Digital Media & Trading
Dialog Marketing
Product Management
Sports and Gaming
Purpose Driven Marketing
Direct Marketing
CRM / Database
Agile Marketing
Diversity & Inclusion
Publishing
Alliances
Education
Programmatic
Public Policy
Ad Networks
OOH
Marketplaces
IoT & Industry 4.0
Human Resources
Cyber Security
Mobile Payment
Robotics
Deep Learning
Smart Products, Cities & Homes
Cloud Computing
Social Media Schau: Episode 7 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond?
Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Top 5 Don’ts in Digital Marketing
Too much focus on performance, unfiltered AI content, or chasing every trend: many marketing mistakes happen when proven principles are pushed to the sidelines. Verena Gründel knows the five “don'ts” you should avoid.
3 days ago
The Marketing Focus Check: How Clear Is Your Marketing Strategy?
Marketing is becoming more and more complex with the torrent of new channels, tools, and AI features. They often don’t create competitive advantages but operational overload: By trying to be everywhere, you’ll lose sight of the big picture.
3 days ago
Scalable at Last: Virtual Try-On in Ecommerce
Thanks to AI, virtual try-on (VTO) tech is taking the fashion world by storm, boosting conversions and minimizing returns. How is this development impacting the industry? And what can other sectors learn from it?
29.05.2026
Beyond Checkout: Jonas Rashedi on Top KPIs in Ecommerce Today
Jonas Rashedi, Chief Digital Officer at FALKE, discusses critical factors influencing success and KPIs in ecommerce now and in the future, plus why it’s sometimes the most unremarkable levers that achieve the greatest impact.
28.05.2026
Talent Development in Marketing: Why Real-World Cases Matter More Than AI
AI is changing the pace at which marketing is created. Young marketers don’t learn through increased output, but through real-world decisions, challenges, and case studies. Why talent development today needs real conversations and authentic content, rather than yet more tools.
The Creator Economy in 2026: The New World of Content Collabs
In 2026, the creator economy has become more professional than ever. But what does that mean for your business? And how can you find content creators that are a good fit for your brand? Discover the answers in our guide.
2026 Marks the Next Stage of AI Transformation
Recent years have focused on experimentation – now it’s time to take the next step toward AI transformation. The motto for DMEXCO 2026 is “Scaling Intelligence.” So, how can companies gain operational added value from artificial intelligence?
AI Use in Business: From Pilot Project to Business Impact
Although launched with high hopes, AI initiatives often end up as isolated pilots that make no measurable impact. But AI use in business rarely fails due to the technology, rather because of a lack of integration into teams and existing processes.
18.05.2026
Beyond Checkout: Tim Böker on the Future of Ecommerce
Tim Böker, CEO of Gartenhaus.com, on the future of ecommerce and how AI is fundamentally transforming processes and why profitability is emerging as the key KPI when the rules of the game in the market are shifting.
13.05.2026
Scaling Intelligence: From Experimentation to Measurable Impact
In recent years, the potential of artificial intelligence has been a hot topic in the industry. Trials have been run, prototypes built, and initial workflows tested. But the time for experimentation is over and scaling intelligence is the priority.
11.05.2026
Claws: Why AI Agents Could Become the New Operating System
A comment by Verena Gründel on Claws, the next major interface between humans and computers - and why these new AI agents are as powerful as they are risky.
08.05.2026
15 Effective AI Use Cases for Marketing Teams
Marketing teams are under pressure: more content, more channels, less time. AI promises to ease the burden, but without a clear strategy, much of its impact is lost. Our guide presents fifteen practical AI use cases for marketing to help you succeed.
04.05.2026
Beyond Checkout: Erik Reintjes on the Future of AI in Ecommerce
Erik Reintjes, CEO of MissPompadour GmbH, gives his take on the buzz around the future of AI in ecommerce: What’s overhyped, what’s underestimated and why true differentiation will hinge on brand identity, data and customer engagement.
AI Controversy at the Spring Festival: Why Munich’s Beer Mug Is So Polarizing
A comment by Verena Gründel on the new Spring Festival beer mug, AI hallucinations, and the question of whether this faux pas is brilliant or just plain weird.
24.04.2026
CMO Steffen Zeller on Rügenwalder Mühle’s Bold Marketing
Almost a year after our first conversation, Steffen Zeller, Rügenwalder Mühle’s Chief Marketing Officer, speaks with us about regulatory obstacles, the power of traditional branding, and why transformation always takes courage.
23.04.2026
How Brand Building Keeps Growth Costs Down
Performance delivers short-term results. Differentiation isn’t established in the funnel – it develops inside the minds of your target audience. Brand building is becoming pivotal for CMOs as a lever for pricing, efficiency and sustainable growth.
22.04.2026
DMEXCO’s New Social Media Marketing Podcast Has Got the Insights
What are the hottest social media trends? DMEXCO’s new weekly social media marketing podcast, the Social Media Schau, brings you the key developments and outlines clear action steps for the German-speaking market.
The Secret to Visibility: Thought Leadership on LinkedIn
Many companies have an active presence on LinkedIn without moving the needle. Our guide to thought leadership on LinkedIn explains why this could be – and what specific steps you can take to get better results.
