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Beyond Checkout: Claudia Frese from momox on AI in Recommerce
Claudia Frese, CEO of momox SE, argues that AI tools aren’t the source of real competitive advantage. She explains why data is more important than technology, why the value of customer relationships is growing, and which metric is key in recommerce.
1 day ago
Social Media Schau: Episode 11 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Retail Media in the Age of Voice Commerce
Voice commerce and AI assistants are transforming purchase decisions. Recommendations increasingly come from a dialogue instead of search results. Brands need to ask themselves how they can remain visible when agents are selecting products.
3 days ago
Would You Trust AI to Create a Cannes Lions Winner?
Two renowned marketing experts. One question. Two completely different answers. Verena Gründel explores why intuition may remain marketing's greatest competitive advantage in the age of AI.
Online Marketplaces: The Ultimate Ecommerce Strategy?
Online marketplaces account for 57 percent of German ecommerce sales. At the same time, AI and agentic commerce promise to be the next big ecommerce trends. But which developments are truly strategically relevant? Expert Jan Griesel has the answers.
26.06.2026
Temu Business Model: Why the Platform Is So Successful
Temu is growing rapidly and transforming ecommerce – and this goes far beyond price. Our guide reveals the mechanisms behind the platform’s success, how the Temu business model works, and the implications for retailers.
The Future of Marketing Measurement: From Reports to Real-Time Feedback
A DMEXCO column by Evgeny Popov on why AI-driven advertising requires a new approach to marketing measurement, one that moves beyond delayed reporting and toward real-time feedback, pricing logic, and machine-readable accountability.
24.06.2026
Beyond Checkout: OTTO’s Dr. Boris Ewenstein on Agentic Commerce
AI is fundamentally transforming retail. In our interview, Dr. Boris Ewenstein from OTTO explains why AI is evolving into a new form of customer advisor, what role humans will play in the future, and how companies can prepare for agentic commerce.
24.06.2026
Shop, Stream, Show: Social Commerce as Entertainment
Livestreams, creators, and communities are changing how people shop. Formats like Mystery Mania illustrate why social commerce is putting more and more emphasis on entertainment – and reveal what brands can learn from this trend.
23.06.2026
Does Cannes Still Need the Lions?
As the relevance of the Cannes Lions is being debated, the beach houses, dinners, and side events are already fully booked. The festival has long become more than its awards, but could it survive without them?
Streaming: Marketing Lessons from Netflix, Spotify, and More
The success of streaming services isn’t due to individual movies or series – their edge comes from integrating content, data, and distribution into a single system. Valuable lessons can be drawn from streaming: Marketing pros can learn a lot.
Platformization in B2B Commerce: From Stores to Ecosystems
Offering millions of products without having to store them in your own warehouses? Platformization is opening up new opportunities for growth, additional revenue sources, and access to valuable data for B2B companies.
16.06.2026
World Cup 2026 is bringing television back
For a few weeks, millions of people are doing something that has become surprisingly rare: watching the same thing at the same time. The World Cup is turning television back into a shared experience—and perhaps even restoring our attention spans.
Can New Online Payment Provider Wero Challenge PayPal?
Online payment provider Wero is preparing to expand and the world of ecommerce is paying close attention. The European project wants to establish itself as an alternative to PayPal, Apple Pay, and similar services. But Wero faces major hurdles.
12.06.2026
Beyond Checkout: Success in the AI Era with Bastian Siebers
Bastian Siebers, CEO of flaconi, reveals the key to top retention rates and discusses the role played by traditional ecommerce principles and skills in the AI era.
09.06.2026
Verena Gründel Met a Cyborg
An antenna implanted in his head, new senses, and a radically different way of experiencing the world: At TECH 2026, Verena Gründel meets the world's first officially recognized cyborg and explores how much machine can become part of being human.
05.06.2026
Top 5 Don’ts in Digital Marketing
Too much focus on performance, unfiltered AI content, or chasing every trend: many marketing mistakes happen when proven principles are pushed to the sidelines. Verena Gründel knows the five “don’ts” you should avoid.
01.06.2026
The Marketing Focus Check: How Clear Is Your Marketing Strategy?
Marketing is becoming more and more complex with the torrent of new channels, tools, and AI features. They often don’t create competitive advantages but operational overload: By trying to be everywhere, you’ll lose sight of the big picture.
01.06.2026
Scalable at Last: Virtual Try-On in Ecommerce
Thanks to AI, virtual try-on (VTO) tech is taking the fashion world by storm, boosting conversions and minimizing returns. How is this development impacting the industry? And what can other sectors learn from it?
29.05.2026
