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AI in pharmaceutical sales: A success factor for the next era of sales
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the advantages and potential applications of AI in pharmaceutical sales.
10 hours ago
Why OOH is an exciting addition to B2B marketing
A DMEXCO column by Robin Heintze, Managing Director of morefire, on the underestimated potential of OOH.
02.10.2025
10 Key Lessons Learned at DMEXCO 2025
What can marketers take away from two days brimming with ideas, discussions and record-breaking figures? Our guide summarizes the key trends and lessons shared at DMEXCO 2025.
01.10.2025
Insight Out: nucao CMO Christian Fenner on Boldness & Rebranding
Cultural relevance meets focus on KPIs: nucao CMO Christian Fenner shares his thoughts on how to combine branding and data to make a real impact.
01.10.2025
Taylor Swift Marketing: Lessons for CMOs
Following her groundbreaking “The Eras Tour,” Taylor Swift continues to make waves with a new album and clever publicity. Our guide shows CMOs how to transfer insights from the Taylor Swift marketing phenomenon to their B2B campaigns.
30.09.2025
SMARTIES Awards 2025: What really matters to the jury
On December 3, the SMARTIES DACH Awards will be presented. In an exclusive interview, jury chairs Giuseppe Fiordispina, CMO of Cupra, and Iskra Velichkova, CMO of PayPal, reveal what they pay special attention to in the submissions.
26.09.2025
Insight Out: Sarah Grohé, Managing Director of erlich textil
How can you break taboos without losing sight of your purpose? And how can you use this smart strategy to build brand power without overreliance on Meta and Google? Sarah Grohé, co-founder and Managing Director of erlich textil, shares her insights.
25.09.2025
VideoDays: “Best Brand Collab Award“ by DMEXCO & Campaign Germany
DMEXCO is the place where trends are announced, partnerships are formed, and innovations become visible. That's why we announced a premiere here in September that bridges the gap between digital marketing and the creator economy:
24.09.2025
DMEXCO 2025, Day 2: Bold Moves and Clear Visions
The second day of #DMEXCO25 was all about bold ideas and clear strategies for the future. Whether on the big stages, in the networking zones, or during spontaneous conversations: “Be Bold. Move Forward.” truly came to life.
19.09.2025
DMEXCO 2025, Day 1: When Boldness Meets The Future
Packed halls, fresh ideas, and a motto that set the tone: Be Bold. Move Forward. DMEXCO 2025 kicked off with gripping keynotes, inspiring panels, and plenty of networking power.
17.09.2025
Insight Out: Giuseppe Fiordispina on Marketing at SEAT and CUPRA
How do you build culturally relevant brands? And how do you combine this with a data-driven marketing approach? Giuseppe Fiordispina, Marketing Director at SEAT Germany, gives us his answers.
15.09.2025
Summits at DMEXCO 2025: The Future Needs a Bold Stage
Generative AI, new platforms and hyper-personalization are rapidly changing markets, and companies need help navigating the opportunities and uncertainties. That’s where the summits at DMEXCO 2025 come in, serving the digital economy as a compass.
11.09.2025
Interview: Contextual Advertising Instead of Blanket Coverage
Juan-Pablo Schmid, Chief Commercial Officer at Bring! Labs, on the power of the right context in digital marketing.
