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DMEXCO 2025: your ultimate visitor guide
Europe’s leading digital marketing and tech event is just around the corner! Prepare for a spectacular DMEXCO 2025 with our guide.
2 days ago
Five Top Examples of Social Commerce and Livestream Shopping
Whether through tutorials, TikTok challenges or live beauty advice, social commerce is fundamentally changing how people shop online. Join us as we explore five inspiring best-practice examples from the worlds of fashion, beauty and food!
20.08.2025
Female Role Models: 9 Women Shaping the Digital Transformation
“Be bold. Move forward” is more than just an event motto. It’s a call to show the courage to forge new paths – and it goes out to women in digital marketing in particular. We present nine female role models who live this mindset.
06.08.2025
3 Top Sports Marketing Examples from the 2025 Women’s Euros
Sold-out stadiums, millions of viewers and emotional moments: The Euro 2025 women’s football championship has demonstrated the marketing potential of women’s soccer in impressive style. We dive into three inspiring sports marketing examples.
30.07.2025
AI in Storytelling Is the Future
With the help of AI, you can tailor your brand storytelling to be creative, efficient and data-driven. Check out our guide for a wealth of insights, best-practice examples and inspo for using AI in storytelling!
16.07.2025
Marketing on YouTube on the Platform’s 20th Anniversary
In 2025, the world celebrates YouTube’s 20th anniversary. Join us for an exploration of the platform’s past and present through a marketing lens.
03.07.2025
Why Hyperlocal Marketing Is a Game Changer
Hyperlocal marketing builds connections: Find out how to use local loyalty marketing to create proximity, strengthen trust, and differentiate your brand with your local relevance – and a digital, data-driven, neighborhood-focused strategy.
26.06.2025
Be Bold. Move Forward. Courage, Innovation and Purpose Marketing
In uncertain times, fortune favors the bold. Now is the time to be a brand with a purpose, make this the focus your marketing efforts, encourage innovation and offer your customers something unique. Find out how in our guide.
30.05.2025
How to Run a Successful Mental Health Marketing Campaign
May is Mental Health Awareness Month in many countries and, in addition to various events, a number of marketing campaigns are underway. But successful mental health marketing calls for careful communication. Our guide reveals what you need to know.
28.05.2025
Nutrition marketing: Lessons from the personalized health segment
More and more people are paying closer attention to what they eat and embracing individually tailored diets. Enter nutrition marketing – delivering hyper-personalized experiences. Our guide reveals lessons we can all learn from this approach.
24.04.2025
Earth Day: Marketing with a Green Message
Earth Day takes place every year on April 22. Many companies use the opportunity to raise awareness of human-driven environmental destruction and climate change. Find out more about the initiative and how to make your Earth Day marketing authentic.
Zero-Click Content: Your Guide to the Game-Changing Trend
Zero-click content sounds like an insult to content marketers who are competing for clicks. But it doesn’t have to be like that. DMEXCO’s guide reveals how to optimize your content for the new algorithmic reality!
28.03.2025
Content Marketing Guide for 2025: Adapt to AI and voice search
Seek and you will find – but will your target group find your content? That depends on your SEO skills. Find out how to adapt to the trend for AI and voice search in the Content Marketing Guide for 2025!
21.03.2025
Influencer marketing guide for 2025: strategies, trends & tools
Knowledge is power: We shed light on 2025’s influencer marketing trends to help you get your strategy in shape. Our guide reveals how you can harness AI, social commerce and more to power your success.
06.03.2025
Update: the 4 leading ecommerce trends of 2025
Faster, more personalized, smarter – online retail never stands still. This spring, AI, automation and new shopping experiences are picking up speed. Act now to avoid being left behind! Discover four ecommerce trends you need to embrace in 2025.
18.02.2025
Gen Z leads the social search movement
For some time now, Gen Z in particular has been surprising the world with a new trend: Digital natives are increasingly using social media as a search engine. Discover what this social search habit means for your social media marketing in our guide.
07.02.2025
Data visualization: our guide to maximizing your data’s impact
Data are vital to effective marketing. But before they can be used as a basis for decision-making, they must be presented in a format that’s easy to understand. The key lies in data visualization – DMEXCO’s guide reveals everything you need to know!
24.01.2025
The AI Act timeline: How companies can get set for 2025
A new regulatory framework for AI innovation: The EU has passed an extensive piece of regulation on artificial intelligence, the EU AI Act. Our whitepaper on the AI Act timeline sets out the steps that your business needs to implement from 2025.
11.12.2024
Sustainable luxury brands: combining high-end with responsibility
How can luxury brands be more sustainable? Growing numbers of high-end labels are adapting their traditional business models and embracing a more sustainable strategy. But how does sustainable luxury work? Find out here.
27.11.2024
