Personalization principles for the “new normal”
As a reaction to the COVID-19 pandemic, consumer behavior is changing on a dime, in new and frankly unpredictable ways. As the whole world is forced to rethink their online vs offline habits, their spending power, their personal and professional priorities, buying habits are fluctuating in kind. For online retailers this means an upending of existing norms. And it means needing to find ways to adapt – fast.
When it comes to branded content, attitude matters
You may not be losing sleep over the creation of branded content but, as you’re reading this on the DMEXCO site it is likely that your job is linked to marketing campaigns and brand behaviour.
Pinterest as a marketing channel: is the network being wrongly neglected?
Social network and search engine for visual content: Pinterest mainly stands for inspiration, DIY, and recipes. Despite its versatility though, Pinterest is often not given enough attention in the social media strategy of companies.
Conducting sales talks in coronavirus times – here’s how
Sales is one of the business areas that have been hit the hardest by the social distancing restrictions required during the coronavirus crisis. In this article, you can read how to conduct successful sales talks even without direct contact and what tools can help you.
Idea management: how to correctly prioritize your ideas
Good ideas can be incredibly lucrative, but only if they are a sound fit for the situation in question. Here, you will discover how to filter out promising solutions from your pool of creative thoughts and thus effectively save on resources.
Subscription models reloaded: why they are a good tool for customer retention
Rather than buying a product, consumers prefer to use services whenever the mood strikes. As a result, subscription models are experiencing rapid growth worldwide in many different industries. But which ones are a win-win for both sides?
Intelligently intertwining the customer experience with customer engagement
A good customer experience is only one aspect of a sustainable customer strategy. Additionally focusing on customer engagement measures enables you to deepen customer relationships and strengthen your brand awareness.
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