Upright videos in marketing: Why, what and where
Once ridiculed, and today already a new standard: upright-format videos. How do they fit into the content plan?
More precise on screen: Addressable TV
Rethinking in demand: Mass-audience-compatible advertising for classical television is becoming obsolete
What smart displays mean for marketers
Amazon Echo Show, Google Home Hub and Facebook Portal are creating a new class of device. We present it here.
15.10.2018
Amazon is increasing its shares of ad spending more and more
Industry experts see massive shift in advertising budgets in the months ahead.
What’s hot in content marketing – part 2
Current trends show that content marketing is slowly growing up.
What’s hot in content marketing – part 1
Content marketing has established itself as a discipline, but new trends are constantly creating changes.
Oculus Quest: a new milestone for VR
The new headset could give Virtual Reality a significant boost thanks to its competitive price and considerable features.
Why 5G will turn everything upside down
The upcoming mobile standard 5G is not just another ordinary evolutionary step, but a revolution.
How Apple, Google, etc. are protecting us from ourselves
Screen Time in iOS 12 is just the latest example of a feature designed to curb cellphone and internet addiction.
Video marketing: Three trends in facts and figures
The good news: Users want videos of companies. The bad news: The market is getting more complex.