Is it all just bullshit bingo? The most overestimated trends in 2019
Blockchain here, AI there—at the end of the year, marketers are overwhelmed with forecasts of the trends that will be important in 2019.
Link Management: A checklist shows how it works
Links are used almost everywhere in the digital environment. But real management for this is still rare.
22.12.2018
B2B e-commerce: from exotic to standard
E-commerce has long been established in B2C, but it is only now that things are really getting exciting in B2B online business.
The message has to fit
More and more companies are shifting budgets into social media. This increases the risk that advertising will annoy users.
Brand safety is still too often underestimated
Programmatic advertising control often pushes ads into inappropriate environments. Is the brand image at risk?
Marketers demand more quality from Facebook
Users distrust Facebook, advertisers continue to invest. Coca-Cola CMO Michael Willeke explains why.
More than just bitcoin: 3 ideas for blockchain
The principles on which blockchain is based have the potential to incur great change.
Blockchain: smart and justified
Attorney Yvonne Schäfer sees great potential in many industries
Help, the nano-influencers are coming!
Following the big hype surrounding influencers with a broad reach, a countertrend is emerging: nano-influencers.