Stories

Filter by Topic

DMEXCO Consumers Brand & Brand Safety Social E-Commerce Content Transformation Online Advertising Artificial Intelligence Performance Marketing Data & Analytics New Work B2B Leadership Start-up Creativity & Design Targeting Influencer Agencies Video & Connected TV Corporate Entrepreneurship Philosophy & Ethics #attitudematters Blockchain & Web3 Mobile Audio and Voice Marketing Automation Sustainability & Green Economy Product Management VR / AR / XR Search & SEO Dialog Marketing Personalization Adserving and Tracking Business Technology Compliance & Privacy Digital Media & Trading Publishing Direct Marketing CRM / Database Agile Marketing Alliances Customer Experience Education Future Diversity & Inclusion Chatbots Food & Health IoT & Industry 4.0 Public Policy Sports and Gaming Human Resources Ad Networks Mobile Payment Robotics Marketplaces Cyber Security Purpose Driven Marketing Programmatic OOH Retail Media Emerging Markets Smart Products, Cities & Homes Deep Learning Cloud Computing

China mutating into Silicon Dragon

Silicon Valley is considered the center of digitalization, but China is pushing hard to conquer the technology throne.

Mobile Mobile Payment

13.08.2018

From sound logo to sound branding

What does a brand sound like? Voice-based assistants are making marketing strategists think about this more and more.

Audio and Voice Publishing

09.08.2018

Social media automation that doesn’t bug you

Machines are better suited for some tasks than people — with one big exception.

Social Product Management

09.08.2018

How what3words wants to revolutionize the location search

The start-up has clustered the world into 3x3 meters. CMO Giles Rhys Jones explains how this will benefit companies.

Consumers Content

08.08.2018

The speaker highlights at DMEXCO 2018

A cornucopia of top speakers awaits visitors at DMEXCO 2018. On 18 stages, Minister of State Dorothee Bär, Moran Cerf (Kellogg School of Management), Alex Tze-Pin Cheng (Baidu), Philipp Schindler (Google), Telekom CEO Timotheus Höttges, Rus Yusupov (HQ Trivia), former Formula 1 world champion and investor Nico Rosberg, cyborg activist Moon Ribas, Pieter Haas (MediaSaturn), Nikki Mendonca (Accenture Interactive) and Debora Koyama (Mondelez), among others, will be delivering a wealth of inspiration and things to talk about. The full DMEXCO program with more than 550 speakers will be available from August 15 at www.dmexco.com/conference. This year, Louise Houghton will be presenting on the Congress Stage for the first time.

DMEXCO

07.08.2018