ePrivacy regulation: many losers and one winner
Why hardly anyone would benefit from the new legislation, and what companies should do now.
ePrivacy Regulation: wider implications than the GDPR
The digital economy is faced with a body of legislation that could lead to lasting changes.
Influencer marketing: Who’s the right one for the job?
A four-tier classification simplifies the decision
German login alliances: The potential of Verimi and Net-ID
Easy access for customers - Better data for the companies involved
Is advertising experiencing an identity crisis?
Is digitalization causing a crisis in the advertising industry? Media scholar Markus Feiks has answers.
Social sells – when ads are planned
Facebook, Instagram and other social-media channels help achieve business goals.
Why ‘Initiative Q’ belongs to the marketing textbook
You take a hype and spice it with a pinch of growth hacking – and the marketing lesson is ready to go.
Experience creates success: Online retailers show how
There’s something going on in the cities: Online retailers’ concepts rely on fine selection, touch and feel, and experience.
Five examples of social media marketing in B2B
Social media for B2B has long been considered a waste of resources. This is a myth, as successful examples show.
Five insights for content marketing in B2B
As a recent survey shows, B2B and B2C are continuing to converge in content marketing.
19.11.2018