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                                    BUSINESS & SOCIETY
                                                            Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
                                                            
                                                        
                                                    
                            
                                                                                                                                                                                                                                                                            Impressions from the 2025 VideoDays Awards
                            
                                                                            
                                            Verena Gründel reflects on the powerful role of nostalgia and authenticity at the 2025 VideoDays Awards.
                        
                            
                                                                                                                                                                                                                                                                            Corporate Influencers: Balancing Authenticity and KPIs
                            
                                                                            
                                            Corporate influencers are now an indispensable part of companies’ strategies as content creators and community builders. They lend them their authentic voices and transform values into stories where conventional communication reaches its limits.
                        
                            
                                                                                                                                                                                                                                                                            ChatGPT Drives Traffic, But Not Sales
                            
                                                                            
                                            ChatGPT is not (yet) the future of shopping. A commentary by Verena Gründel.
                        
                            
                                                                                                                                                                                                                                                                            Insight Out: An Interview with SUSHI BIKES CMO Lisa Willmann
                            
                                                                            
                                            Lisa Willmann shows how to get the most out of a limited marketing budget. In our interview, she explains what role courage and purpose play in her marketing for SUSHI BIKES.
                        
                            
                                                                                                                                                                                                                                                                            Vote now: These are the top 5 nominees for the ‘Best Brand Collab Award’
                            
                                                                            
                                            The VideoDays Festival on October 30 in Cologne will see the premiere of the “Best Brand Collab Award” category, with which organizer We Are Era, in cooperation with DMEXCO and Campaign Germany, will honor the best collaboration between a creator and a brand. The winners will be decided by the readers of Campaign Germany in a public vote that starts today.
                        
                            
                                                                                                                                                                                                                                                                            Insight Out: A Conversation with ROSSMANN’s Head of Marketing, Petra Czora
                            
                                                                            
                                            Courage, clarity, and measurable impact: Petra Czora, Head of Marketing at ROSSMANN, explains how a fully digital loyalty card became a key driver of success, how POS staging enhances customer experiences, and how she recognizes real transformation.
                        
                            
                                                                                                                                                                                                                                                                            Why OOH is an exciting addition to B2B marketing
                            
                                                                            
                                            A DMEXCO column by Robin Heintze, Managing Director of morefire, on the underestimated potential of OOH.
                        
                            
                                                                                                                                                                                                                                                                            Insight Out: nucao CMO Christian Fenner on Boldness & Rebranding
                            
                                                                            
                                            Cultural relevance meets focus on KPIs: nucao CMO Christian Fenner shares his thoughts on how to combine branding and data to make a real impact.
                         
                     
                     
                     
                     
                     
                     
                     
                     
                     
                    