Posts under the track:
BUSINESS & SOCIETY
Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
15.01.2025
From AI agents to the reinvention of e-commerce and the content flood – Verena Gründel, host of DMEXCO, has identified the 11 key trends set to shape marketing in 2025. A concise overview of the future of marketing, along with tips to stay ahead in a competitive market.
Meta and the Moral Dilemma: Are Advertisers Ready to Leave?
Less moderation, more hate speech: Meta finds itself under fire. But how do marketers navigate the crossroads between responsibility and profitability? DMEXCO host Verena Gründel examines the reality, conflicting survey results, and the industry's dependence on Facebook and Instagram.
DMEXCO Column: New Opportunities for the Digital Economy
A DMEXCO Column by Dirk Freytag, President of the German Association for the Digital Economy (BVDW)
What can marketing pros learn from the Dubai chocolate craze?
The success of this sweet food craze isn’t simply down to luck – it’s a testament to the work of all the marketers involved. Our case study reveals the valuable insights marketing professionals can pick up from the hype surrounding Dubai chocolate.
18.12.2024
Marketing in 2025. Advanced technologies and rising customer demands are redefining the industry. What does the future hold for marketers? There’s hardly anyone better placed to answer this question than an AI built specifically for this purpose! Let’s look into the AI crystal ball and get ChatGPT’s 2025 predictions.
11.12.2024
A new regulatory framework for AI innovation: The EU has passed an extensive piece of regulation on artificial intelligence, the EU AI Act. Our whitepaper on the AI Act timeline sets out the steps that your business needs to implement from 2025.
Secrets of Success: 14 Top Conversion Hacks from Industry Leaders
In 2024, the DMEXCO Podcast once again hosted the who’s who of the international marketing scene. We asked all our guests one pivotal question: What’s your personal conversion hack? Here are 14 game-changing hacks from the likes of Nestlé’s CMO, Google’s VP of Search, Quantcast’s CEOs, SAP’s CMO, and many more. Get inspired and discover how to turn these hacks into your own success!
How businesses select marketing providers: insights from new study
Understanding corporate strategy: How do businesses select marketing service providers? And who decides which provider is awarded the contract? Read on to discover the valuable insights from a recent marketing study by the BVDW.