Posts under the track:

BUSINESS & SOCIETY

Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
Show more
Brand Loyalty over Hype: 93% of Germans Prioritize Quality
In 2026, consumers are making more cautious choices. The focus is shifting away from trends toward trust, quality and brand attachment. The DMEXCO Brand Study reveals the factors shaping brand loyalty and how you can tailor your strategy accordingly.
A Look Back at SXSW in Austin
I was at SXSW. The most important innovation festival in the U.S. And I know that many of you would have loved to go. That’s why I’m taking you along on this retrospective journey and sharing my most interesting insights with you.
CMO Responsibilities in the AI Era: New Skills, Changing Roles
CMO responsibilities are becoming more wide-ranging in the AI era. But it’s far from clear what direction the role will take in the future. Our guide explores this topic and identifies new core competencies that modern CMOs should possess.
Big Event, Small Budget: Win with FIFA World Cup Marketing
In 2026, the biggest spectacle in international soccer heads to the USA, Canada, and Mexico. But with FIFA World Cup marketing, success for brands won’t be decided in North American stadiums, but in the everyday lives of fans in their home markets.
Diversity in marketing: Why ignorance is harmful
A recent survey shows that diversity ranks last among marketers, while AI dominates. A comment by Verena Gründel.
Marketing Survey 2026: AI Dominates the Marketing Agenda
In the latest marketing survey conducted by marketing-BÖRSE in cooperation with DMEXCO, BVDW, and Horizont, five AI topics ranked among the top 10 most important marketing trends for 2026.
Programmatic Advertising: The Segment is Dead—Long Live the Vector
A column by Evgeny Popov on the end of rigid target groups, the limits of previous targeting methods, and the unstoppable rise of vectors in AdTech.
Behavioral Design: Nudging or Manipulation in Marketing?
Is behavioral design smart UX or manipulation? The debate surrounding dark patterns shows that performance isn’t the only issue at stake – acting responsibly matters too. The position you take will shape your marketing strategy.
The flood of buzzwords in marketing: Why we need more substance again
A comment by Verena Gründel on the daily flood of buzzwords, the pitfalls of a lack of analytical thinking, and the desire for more reality in business.
Let Convenience in Marketing Guide Your Success
No one wants to fill in endless forms or navigate unclear return policies. One-click, streamlined checkout and clear processes are key to success: Convenience in marketing lowers CAC, increases conversions and gives you a competitive edge.