Posts under the track:
BUSINESS & SOCIETY
Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
2 days ago
A comment by Verena Gründel on the controversy surrounding the Oktoberfest poster, the nonsensical distinction between “real” and “generated” art, and why the motif ultimately wins out, and rightly so.
Brand strategy instead of discount wars at IKEA
IKEA wins the German Marketing Award 2026. Verena Gründel explains why the furniture company is clearly outperforming its competitors with its consistency and omnichannel strategy.
19.02.2026
Immersive marketing no longer dominates the headlines. But that’s a sign that smart glasses and immersive experiences have gained a foothold in the marketing mix and are primed for growth. Let’s explore where immersive marketing stands today.
AI chatbots in sales training
Finally, realistic simulations: A DMEXCO column by Thilo Kölzer on the opportunities offered by AI chatbots in sales training.
13.02.2026
Growth-stage marketing may sound like a tailwind, but rising budgets and complex channels mean mounting pressure to maximize efficiency for ecommerce companies. Scaling now means having stable cost-to-revenue ratios, not just expanding reach.
Social 2026: As If Someone Briefly Pulled the Plug
A DMEXCO column by Timo Sander and Paulina Schumann on Social Media 2026, caught between nostalgia and the future.
09.02.2026
AI could ensure greater sustainability in advertising production in the future, comments Verena Gründel.
Super Bowl LX 2026: The 7 Strongest Spots In Our Best-of
On February 8, 2026, Super Bowl LX will take over screens worldwide. Global brands are focusing their advertisements on emotional escape moments, star power, and edgy humor. This best-of compilation shows the commercials that deliver valuable marketing lessons.