Posts under the track:
BUSINESS & SOCIETY
Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
What Does an Apple Tree Have to Do with Brand Relevance?
A personal look back at the month of March by Verena Gründel, host of DMEXCO – and at the small and big moments that truly define brand relevance.
AI in Medicine Gets Personal
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on AI in Medicine, Artificial Patients, and Digital Twins.
AI Boom: Is Europe Still in the Race – or Already Left Behind?
A DMEXCO column by Carsten Rasner, Managing Director of the Board of the German Association for the Digital Economy (BVDW), on Europe’s race for AI leadership.
Accessibility in digital marketing: a new must-have
From summer 2025, digital accessibility will be a requirement for B2C companies operating in the EU. But accessibility also increases reach, improves the UX, and strengthens trust in your brand. So, what’s the key to accessibility in marketing?
mADizin: The Future of Personalized Healthcare Communication
A DMEXCO Column by Thilo Kölzer, COO DocCheck AG
15.01.2025
From AI agents to the reinvention of e-commerce and the content flood – Verena Gründel, host of DMEXCO, has identified the 11 key trends set to shape marketing in 2025. A concise overview of the future of marketing, along with tips to stay ahead in a competitive market.
Meta and the Moral Dilemma: Are Advertisers Ready to Leave?
Less moderation, more hate speech: Meta finds itself under fire. But how do marketers navigate the crossroads between responsibility and profitability? DMEXCO host Verena Gründel examines the reality, conflicting survey results, and the industry's dependence on Facebook and Instagram.