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BUSINESS & SOCIETY
Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
15 hours ago
AI could ensure greater sustainability in advertising production in the future, comments Verena Gründel.
Super Bowl LX 2026: The 7 Strongest Spots In Our Best-of
On February 8, 2026, Super Bowl LX will take over screens worldwide. Global brands are focusing their advertisements on emotional escape moments, star power, and edgy humor. This best-of compilation shows the commercials that deliver valuable marketing lessons.
04.02.2026
AI is supposed to take care of our shopping efficiently and rationally. But trust cannot be programmed. Verena Gründel comments on why shopping needs more than algorithms.
Insight Out: Bold Social Media Strategy at Deichmann
Deichmann, one of Europe’s leading shoe retailers, is reorienting its brand communication strategy. Former company CMO Sabine Zantis discusses her focus on social media, the success of creative formats and the cultural transformation behind the campaign.
6 Tips to Leverage the Marketing Trends for 2026
Want to learn how to tailor your strategy to the new marketing trends for 2026? Use these six tips as a guide!
Renegotiating trust: Why 2026 is the year of the trust broker
Trust has become the scarcest resource of our time. Brands that want to remain relevant in 2026 must be more than just senders—they must act as trust brokers, comments Verena Gründel.
Turning Brands into Friends: Community Building in Marketing
Overstimulated consumers and oversaturated channels: Community building in marketing can be the answer. The industry is abandoning B2C and increasingly positioning brands as friends. But how does this work in practice? Find out in our story.
Insight Out: Premium Branding at Rituals Cosmetics
Rituals is one of the leading cosmetics brands on the market. Anna Pütz, as Head of Marketing DACH, is a key force behind this success. She explains the values and beliefs that shape marketing at Rituals and the brand’s strong focus on premium branding.
A New Era of Marketing: Sustainability and Longevity in Focus
Trends come and go, but change is a constant in the new era of marketing. How can you deliver genuine long-term success and sustainability while avoiding greenwashing? Discover strategies to keep your brand strong even during the AI revolution.