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BUSINESS & SOCIETY
Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
1 day ago
AI Agents take action, platforms cash in: Content without value sends the wrong signal, comments Verena Gründel.
How Creator-Led and Challenger Brands Want to Shake Up Categories
A DMEXCO column by Timo Sander on creator brands and challenger brands – between hype, durability, and the question of how they can become genuine brand substance.
13.11.2025
AI in 2026 won’t be a novelty act any longer. When its utility for marketing tasks was explored at DMEXCO 2025, the focus had shifted from “Can AI do that?” to “Where does AI save time, boost quality and tangibly improve the customer journey?”
Insight Out: Manfred Meindl – Head of Marketing at VAUDE
VAUDE is committed to mountain sports, responsible action and clear values. Manfred Meindl explains why the team refocused its marketing budget on climate action, why quitting X and paid Meta ads made sense, and why good ideas rarely form at a desk.
Impressions from the 2025 VideoDays Awards
Verena Gründel reflects on the powerful role of nostalgia and authenticity at the 2025 VideoDays Awards.
Corporate Influencers: Balancing Authenticity and KPIs
Corporate influencers are now an indispensable part of companies’ strategies as content creators and community builders. They lend them their authentic voices and transform values into stories where conventional communication reaches its limits.
ChatGPT Drives Traffic, But Not Sales
ChatGPT is not (yet) the future of shopping. A commentary by Verena Gründel.
Insight Out: An Interview with SUSHI BIKES CMO Lisa Willmann
Lisa Willmann shows how to get the most out of a limited marketing budget. In our interview, she explains what role courage and purpose play in her marketing for SUSHI BIKES.
Vote now: These are the top 5 nominees for the ‘Best Brand Collab Award’
The VideoDays Festival on October 30 in Cologne will see the premiere of the “Best Brand Collab Award” category, with which organizer We Are Era, in cooperation with DMEXCO and Campaign Germany, will honor the best collaboration between a creator and a brand. The winners will be decided by the readers of Campaign Germany in a public vote that starts today.