Posts under the track:
BUSINESS & SOCIETY
Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
A New Era of Marketing: Sustainability and Longevity in Focus
Trends come and go, but change is a constant in the new era of marketing. How can you deliver genuine long-term success and sustainability while avoiding greenwashing? Discover strategies to keep your brand strong even during the AI revolution.
18.12.2025
With the rise of AI, businesses are moving forward at an unprecedented speed. But companies still need human marketers to define what “forward” means. This is where empathetic marketing comes in.
Female Leadership: 9 Bold Role Models Embracing Change
“Be bold. Move forward.” – our motto will continue to stand for courage, integrity and fresh ideas in 2026. Nine women who attended DMEXCO 2025 embody what female leadership is all about today: firm convictions, new approaches and inspiring others.
Insight Out: Malte Hildebrandt on the Importance of Quality Journalism
Clarity, brand, and video: In a conversation at DMEXCO 2025, Malte Hildebrandt explained why DMEXCO is indispensable, why long-term brand investments take precedence over short-term performance, and why quality journalism is so crucial for a well-functioning society.
DMEXCO Column: Employee Advocacy: Visibility Booster With High ROI
A DMEXCO column by Evgeny Popov on the opportunities and advantages of employee advocacy on LinkedIn.
28.11.2025
LLMs are pushing zero clicks, traffic is collapsing, budgets are shifting. At the same time, earned media determines visibility in AI overviews. Without a new balance between paid and earned, the media system will collapse, comments Verena Gründel.
27.11.2025
2025 paved the way for bold strategic marketing. 2026 is going to be about acting smart. We look ahead to next year and present the opportunities as well as the risks – and reveal five practical smart moves.
19.11.2025
AI Agents take action, platforms cash in: Content without value sends the wrong signal, comments Verena Gründel.
How Creator-Led and Challenger Brands Want to Shake Up Categories
A DMEXCO column by Timo Sander on creator brands and challenger brands – between hype, durability, and the question of how they can become genuine brand substance.
13.11.2025
AI in 2026 won’t be a novelty act any longer. When its utility for marketing tasks was explored at DMEXCO 2025, the focus had shifted from “Can AI do that?” to “Where does AI save time, boost quality and tangibly improve the customer journey?”