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BUSINESS & SOCIETY

Get the very latest and best community news! The stories from the “Business & Society” track have a whole lot of input for your day-to-day business. Whether current online trends, efficient recruiting strategies, or tips on team management,...
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Insight Out: Bold Marketing at Zappes Broi and Kölsche Koks
Striking a chord from the heart of Cologne: Dr. Nicolas Lutz, co-founder of German beverage companies Zappes Broi and Kölsche Koks, talks about creative marketing that polarizes, connects and gets the most out of a small budget.
Five Top Examples of Social Commerce and Livestream Shopping
Whether through tutorials, TikTok challenges or live beauty advice, social commerce is fundamentally changing how people shop online. Join us as we explore five inspiring best-practice examples from the worlds of fashion, beauty and food!
Shaken, not stirred—how Agentic AI is shaking up existing business models
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on Agentic AI, MCP, and MPC—and how autonomous, self-learning AI agents are remixing healthcare and marketing while transforming existing business models.
Insight Out: Ad Alliance CMO on Media Diversity, Adverts & Values
What does bold marketing mean in practice? For Lars-Eric Mann, it’s all about motivation, dedication and assertiveness. In our interview, the Ad Alliance CMO explains how this plays out in his day-to-day work.
Marketing on the Side? Why Mercedes’ Strategy Feels Misguided
Verena Gründel comments on the new developments at the German car manufacturer – and what they reveal about how much marketing expertise is valued at Mercedes.
Female Role Models: 9 Women Shaping the Digital Transformation
“Be bold. Move forward” is more than just an event motto. It’s a call to show the courage to forge new paths – and it goes out to women in digital marketing in particular. We present nine female role models who live this mindset.
Insight Out: Bold Marketing at Everdrop with David Löwe
David Löwe, co-founder of “Future Brand of the Century” everdrop, shares his marketing philosophy in our interview. He reveals the role played by bold marketing in communicating a sustainable vision to both early adopters and the wider public.
3 Top Sports Marketing Examples from the 2025 Women’s Euros
Sold-out stadiums, millions of viewers and emotional moments: The Euro 2025 women’s football championship has demonstrated the marketing potential of women’s soccer in impressive style. We dive into three inspiring sports marketing examples.
DMEXCO 2025 green code: sustainability at the expo and conference
Sustainability is more than just a buzzword for us. We believe that the digital industry must lead by example in the transformation toward a more sustainable world of work and way of life – and we aim to do just that at DMEXCO 2025.
DMEXCO CMO Summit 2025: Bold Brands & Future-Focused Strategies
AI as a co-pilot, data-driven decisions, content on demand: The CMO Summit at DMEXCO 2025 brings together the brightest minds in digital marketing – CMOs who translate visions into concrete, future-focused strategies.