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About DMEXCO

...event. We are the meeting place and a community for...

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Stories

59 results

Augmented Reality in Marketing: 8 Current Examples

...the long term. AR for in-store retail AR can also...

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Augmented reality headsets: Google’s future plans in the AR/VR business

...AR data glasses prototype. The AR glasses are designed for...

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How AR technology can optimize product development

...user experience. In product development as well, AR technologies are...

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Augmented reality: how mobile.de presented its new AR products at DMEXCO

...on AR content. Augmented reality (AR) offers a lot of...

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Immersive learning: experience education up close and personal with VR and AR

...over time, AR and VR technologies are likely to play...

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Podcasts

4 results

Instant messaging with a focus on AR: Götz Trillhaas on the status quo and future of Snapchat

...Snapchat campaigns proving successful right now that creatively implement AR...

Successful use cases and the future of virtual reality

...appear in the B2B area, any breakthrough in the B2C...

Chris Denson on the Impact of Trust on Digital Media

...very first time at DMEXCO with this year’s motto “Trust...

DMEXCO podcast: Web3 & brands – a struggle?

...w3.vision was held at last year’s event and was a...

Resources

4 results

Augmented reality: how mobile.de presented its new AR products at DMEXCO

...on AR content. Augmented reality (AR) offers a lot of...

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The online marketing trends of 2022: here’s what lies in store

...should have the year’s online marketing trends on your radar....

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VR marketing and more in the food industry

...into a sector that has so far stayed under the...

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Guide: What beginners need to know about the NFT trend

...digital tokens are ultimate prestige objects: soccer star Neymar opened...

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Events

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Videos

3 results

When a hip hop artist bets on tech

Ryan Leslie (CEO Superphone): Ryan taught himself Ruby on Rails and built the minimum viable product for his mobile app…

My Self, My Avatar, My Identity:

Is the metaverse more or less inclusive than the physical world? This is the topic of fireside chat between the…

Why lasting customer relationships require Adtech and Martech to come together

In a business environment that is constantly changing, marketing leaders must be able to adapt their strategies quickly to build…

Press

4 results

DMEXCO opens Future Park

...the new 7000 sqm area: from artificial intelligence and big...

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Influencer marketing is growing: agencies expect advertiser spending to continue its strong upward trend in 2024

...come in.” By far the biggest budgets are still being...

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One in two marketers expect online marketing to grow in 2024

...are in the market. However, the majority are optimistic about...

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DMEXCO @home launches a new digital platform

...German federal election just around the corner, this year’s event...

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