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Chris Denson on the Impact of Trust on Digital Media

Podcast Episode 39
Podcast Episode 39

Chris Denson is an award-winning innovator, marketer, recovering comedian, and host of the Innovation Crush podcast, with over 200 episodes and 750,000 subscribers.

He is also the author of the Amazon #1 bestselling book, “Crushing the Box: 10 Essential Rules for Breaking Essential Rules,” a series of personal and professional examinations of what it takes to be an innovator. Plus: This was his very first time at DMEXCO with this year’s motto “Trust In You”.

We live in this paradox where it’s like: “Shame on you for don’t protecting my privacy. Let me log back in.” Because I think there is an exchange. I think it it becomes like: What is the value I’m getting out of this virtual experience and is it valueable enough for me to take some risk in my privacy.

Chris Denson

In the interview with Alex, Chris Denson talks about the following issues:

  • His take on the DMEXCO as first timer
  • Consumer trust
  • The rising popularity of virtual models in context of trust
  • If the next president could be a virtual one

You can find more on the topic of virtual reality in our stories. Have a look!

Alex Wunschel
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