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DMEXCO podcast: Anticipation for the event is building

Podcast Episode 97
Podcast Episode 97
In this episode of the DMEXCO podcast, speakers and organizers look ahead to DMEXCO 2023.
Building anticipation for DMEXCO 2023 in the DMEXCO podcast.

What are our speakers especially looking forward to?

The countdown has begun and there’s not long to go now. On September 20 and 21, the Koelnmesse exhibition center will welcome exhibitors, visitors, and speakers to DMEXCO. Europe’s leading marketing and tech event is an opportunity for speakers to engage and interact with an attentive audience of experts and share intriguing insights and ideas with visitors. But what are the DMEXCO speakers and thought leaders especially looking forward to at the event? What are their personal expectations, and what highlights do they have their eye on? We sat down with some of the DMEXCO organizers and speakers to ask these questions – and we got some intriguing and thought-provoking answers.

A central meeting place for decision-makers

DMEXCO is a particular draw because the event offers unique opportunities for companies to move their business forward and build important contacts – something that Dr. Dominik Matyka, Chief Advisor of DMEXCO emphasizes in his conversation with our podcast host Alex Wunschel: “Aside from that, I do believe that DMEXCO is the central meeting point for most of the important decision-makers in the digital economy and from the marketing and innovation game.” But the digital expo also has plenty to offer in terms of content, including generative AI, which our Chief Advisor sees as one of this year’s hot topics.

This focus is shared by Thomas Mosch, DMEXCO Conference Director, one of the people responsible for this year’s motto, “Empowering Digital Creativity”. He says: “So at least we all know the meaning of the term generative AI by now, but it’s still hard to imagine or forecast how our industry will be changed by these technologies. So, I think everybody will be excited to listen to the many international experts (at DMEXCO) and learn where our business is heading.”

Dirk Freytag, President of the German Association for the Digital Economy (BVDW), has two reasons to be excited about the event: first DMEXCO itself, naturally, since the BVDW is the event’s partner, and second the fact that the association will be hosting no fewer than 24 interesting and insightful masterclasses at the event.

Top speakers are eagerly awaiting DMEXCO

Every year, DMEXCO attracts trade visitors in the tens of thousands. This ensures stimulating discussions among industry professionals and creates excellent networking opportunities for exhibitors, speakers, and visitors – as demonstrated by the list of notable people participating in our podcast and welcoming our listeners:

  • Mascha Driessen, Microsoft
  • Sabine Jünger, OTTO
  • Goetz Trillhaas, Snap
  • Gaurav Bhaya, Google
  • Kathrin Franssen, TikTok
  • Torsten Mueller-Klockmann, Meta

We asked them about the topics they will be presenting at DMEXCO and what our visitors can look forward to. We also wanted to know what they themselves are looking forward to most. Are you interested in hearing the answers and listening to the conversation with the DMEXCO organizers? Then listen to the full podcast episode right away!

If you want to listen to our stimulating speakers live in Cologne, make sure to get your ticket now from the DMEXCO ticket shop!

Alex Wunschel
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