17+ stages, hundreds of sessions, four DMEXCO Worlds, and two days packed with fresh insights, connections, and ideas: If you want to make the most of DMEXCO 2026, there’s one thing you need above all: a solid plan.
That’s exactly where this special episode of the DMEXCO Podcast comes in. Podcast host and DMEXCO host Verena Gründel, together with Thomas Mosch, Director Conference at DMEXCO, Dirk Freytag, President of BVDW, and Alexander Graf, host of the Kassenzone podcast and co-founder of Spryker, breaks down the most important information into ten key points and guides you through everything you need to know before September 23 and 24.
What topics will shape DMEXCO 2026? Which sessions belong on your personal agenda? And how do you plan your visit so there’s still enough time for the conversations that are often just as important as the official program?
Of course, this year’s motto, “Scaling Intelligence,” also takes center stage. After years of AI pilots and billions in investments, companies are increasingly facing one key question: How can they turn experiments into real processes – and those processes into measurable business results?
“Is your company actually scaling intelligence right now – or is it mostly scaling expectations?”
From the Center Stage to the Commerce Lounge
Verena Gründel takes a look at the four DMEXCO Worlds, the numerous summits, and the distinct focus of each of the two event days. Thomas Mosch, Director Conference at DMEXCO, shares insights into the conference program and his personal session highlights. BVDW President Dirk Freytag reveals what the association has planned for Cologne. And Kassenzone host and Spryker co-founder Alexander Graf takes you inside the growing World of Commerce – including the new Commerce Lounge, an expanded Commerce Summit, and the topics currently shaping the industry.
And then there are the things you won’t find on any agenda: When should you schedule meetings? How much room should you leave in your calendar for networking? Why is it worth exploring a DMEXCO World outside your usual area? And why should you bring a good question rather than just another pitch?
Here’s What Else You’ll Learn in This Episode:
- Scaling Intelligence instead of AI hype: Why 2026 is the year companies need to move from experimentation to real business cases.
- Which program highlights should be on your personal agenda.
- Why the World of Commerce is expanding.
- Which side events are worth knowing about – and why you shouldn’t fully book your calendar.
- How to make the most of your DMEXCO visit between sessions, meetings, and networking.
Tune in now, bookmark your favorites – and we’ll see you in Cologne!
