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MARKETING & MEDIA

These days, marketing and media are indispensable! Whether you’re an old hand at business or you’ve just got your start-up off the ground, you need smart advertising strategies if you want to successfully draw attention to your bran...
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“Courage, Curiosity, and AI in Marketing” – Verena Gründel on the ELBBLICK Podcast
In the latest episode of the ELBBLICK Podcast, Verena Gründel, Director Brand & Communications and Host of DMEXCO, talks about her journey from journalism to digital marketing, the opportunities of AI in marketing, and why courage is more important than ever for companies today.
Stop Baking, start Shaking: Why You Should Start Advertising with Dynamic Ad Insertion in Podcasts
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, on the benefits of dynamic ad insertion for podcast advertising.
Internet Killed the TV Star: CTV Marketing
CTV marketing is now considered the most important factor in media planning. Streaming services seem to dominate the market. But linear broadcasting is proving more resilient than many predictions.
AI Outcomes Framework: The Future of Marketing Precision and Personalization in Advertising
A DMEXCO column by Evgeny Popov on the new AI Outcomes Framework that enables marketers to predict user engagement more precisely and thereby allows for better personalization in advertising.
How to Run a Successful Mental Health Marketing Campaign
May is Mental Health Awareness Month in many countries and, in addition to various events, a number of marketing campaigns are underway. But successful mental health marketing calls for careful communication. Our guide reveals what you need to know.
Competing Technologies: Is the Cookieless Era on Its Way?
The end of third-party cookies has been heralded before. However, they’re still competing with alternative technologies. We take a look at the story so far and what the future holds for targeted online marketing as we enter a cookieless era.
Health tokens: How crypto is shaking up the healthcare market
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the disruptive potential of health tokens in the healthcare market.
Commerce Media: New growth opportunities in e-commerce?
A DMEXCO column by Corinna Hohenleitner, Vice President of the Bundesverband Digitale Wirtschaft (BVDW) e. V., on commerce media as an e-commerce booster.