Posts under the track:
MARKETING & MEDIA
These days, marketing and media are indispensable! Whether you’re an old hand at business or you’ve just got your start-up off the ground, you need smart advertising strategies if you want to successfully draw attention to your bran...
Insight Out: Giuseppe Fiordispina on Marketing at SEAT and CUPRA
How do you build culturally relevant brands? And how do you combine this with a data-driven marketing approach? Giuseppe Fiordispina, Marketing Director at SEAT Germany, gives us his answers.
Interview: Contextual Advertising Instead of Blanket Coverage
Juan-Pablo Schmid, Chief Commercial Officer at Bring! Labs, on the power of the right context in digital marketing.
10.09.2025
The World of Commerce unites the core elements of the digital economy: from payment solutions & social commerce to shop technologies & sustainability. For two days, Cologne will be the hub for all those keen to rethink commerce & drive its success.
09.09.2025
Interested in the future of media and advertising? Then don’t miss the World of Media at DMEXCO 2025. Streaming, retail media, OOH, audio: This is where you’ll find the platforms, formats and partners shaping the digital media landscape.
08.09.2025
The World of Tech is DMEXCO’s hub for digital innovation. AdTech and MarTech professionals gather here with AI pioneers and data specialists. For two whole days, Cologne will be transformed into a platform for tools, trends and technologies!
05.09.2025
In a dedicated area, DMEXCO 2025 focuses in on the World of Agencies. Whether you work at a creative, strategic or distribution-focused firm, or want to make new connections for your business, the World of Agencies is the place to be!
NXTGEN Bites: Branding vs. Entertainment on Social Media
A DMEXCO column by Timo Sander and Paulina Schumann on the tension between branding and entertainment on social media.
Insight Out: Executive Manager Jurek Voelkel on Bold Marketing
Bold marketing that occasionally breaks the golden rules? Jurek Voelkel, marketing lead and executive manager of the family business Voelkel, reveals all in our interview.
03.09.2025
The Start-up Area at DMEXCO 2025 puts founders in the spotlight. Top newcomers with high growth potential create the ideal platform for showcasing ideas.