Posts under the track:
MARKETING & MEDIA
These days, marketing and media are indispensable! Whether you’re an old hand at business or you’ve just got your start-up off the ground, you need smart advertising strategies if you want to successfully draw attention to your bran...
Insight Out: Marketing at Rügenwalder Mühle by CMO Steffen Zeller
What does bold marketing with substance mean? Steffen Zeller, Rügenwalder Mühle’s Chief Marketing Officer, talks about strategic transformation, measurable success, and why innovation never works without consumer insight.
23.07.2025
AI as a co-pilot, data-driven decisions, content on demand: The CMO Summit at DMEXCO 2025 brings together the brightest minds in digital marketing – CMOs who translate visions into concrete, future-focused strategies.
21.07.2025
Eight top figures from the sector chat with DMEXCO’s host Verena Gründel about creative effectiveness, AI in digital brand communication and the most important current trends in marketing, direct from Cannes.
What’s New? Three Major Podcast Trends for 2025/2026
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, exploring the biggest podcast trends for 2025 and 2026.
LinkedIn Tips: Skip the Cringe and Optimize Your Profile
There’s no shortage of LinkedIn tips out there—but which ones actually help you build a professional profile without coming off as cringe? A DMEXCO column by Maud Schock and Michael Schreck.
The long tail is back in marketing – this time with AI
A DMEXCO Column by Thilo Kölzer, COO der DocCheck AG, on the return of long tail campaigns in online marketing through AI.
AI Visualizations: How to Use AI for Awareness and Branding
From “my dog as a person” to “my face in the Ghibli style,” user-generated AI images and videos are everywhere on social media. But how can you use AI visualizations strategically in your marketing?
02.07.2025
While Cannes Lions 2025 has praised the use of emotional appeal in advertising alongside principles and creative impact, German marketing tends to lack passion. A recent study by Kantar and DMEXCO indicates that we need emotional advertising – now.