Retail competition or data collaboration? In today’s media, marketing and customer landscape it’s an even bigger challenge to combine the complex retail environment with the improvement of the customer journey experience. You have to catch the right customer at the right point with the right arguments within his buying area or near his point of purchase. This can only be done with the use of the best set of data and when you collaborate with others in alliances - even if they used to be your competitor. And all this with the ultimate goal to drive and provide individual personalized advertising.
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