Posts under the track:
Augmented reality in retail: growing customer interest due to corona
AR applications in shopping offer companies enormous potential that so far has hardly been tapped. However, the coronavirus crisis could accelerate the trend, with customer interest in augmented reality rapidly climbing in retail.
Why social media should be incorporated into your business development
Social media is becoming increasingly important. Direct communication with existing and prospective customers along with lots of other plus points make it a success factor for business development. Find out more in this article.
Retailtainment – the future of e-commerce?
The coronavirus pandemic is giving a massive boost to e-commerce right now. At the same time, customer behavior is changing in that it is being increasingly driven by experiences, both offline and online. As a result, stimulating retailtainment is becoming more and more relevant.
The customer journey map: the key to understanding your customers
If you want happy customers, you have to understand them on an emotional level. What can cause frustration and moments of happiness along the customer journey? And how can these points be influenced? The customer journey map provides concrete answers.
B2B Marketing: How to successfully tap into new target groups
Whether with social selling, video advertising, a new online store or B2B platforms, if you want to win over new target groups while they're on the go, it is particularly important in B2B marketing to forge new paths and test innovative formats.
Personalization principles for the “new normal”
As a reaction to the COVID-19 pandemic, consumer behavior is changing on a dime, in new and frankly unpredictable ways. As the whole world is forced to rethink their online vs offline habits, their spending power, their personal and professional priorities, buying habits are fluctuating in kind. For online retailers this means an upending of existing norms. And it means needing to find ways to adapt – fast.
When it comes to branded content, attitude matters
You may not be losing sleep over the creation of branded content but, as you’re reading this on the DMEXCO site it is likely that your job is linked to marketing campaigns and brand behaviour.
Pinterest as a marketing channel: is the network being wrongly neglected?
Social network and search engine for visual content: Pinterest mainly stands for inspiration, DIY, and recipes. Despite its versatility though, Pinterest is often not given enough attention in the social media strategy of companies.