15 hours ago
While Cannes Lions 2025 has praised the use of emotional appeal in advertising alongside principles and creative impact, German marketing tends to lack passion. A recent study by Kantar and DMEXCO indicates that we need emotional advertising – now.
DMEXCO Podcast: Roxy Young on brand communication and Reddit’s growth in Germany
Roxy Young explains in the DMEXCO podcast how brands communicate successfully in Reddit communities and why authenticity, listening and co-creation are crucial.
25.06.2025
In the latest episode of the ELBBLICK Podcast, Verena Gründel, Director Brand & Communications and Host of DMEXCO, talks about her journey from journalism to digital marketing, the opportunities of AI in marketing, and why courage is more important than ever for companies today.
23.06.2025
The days of traditional search are numbered. Long live AI-powered search! A commentary by Verena Gründel.
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