Posts under the track:
MARKETING
6 hours ago
Gen Z: How to Reach the New Generation of Consumers
The latest generation of consumers poses a challenge to marketers, especially in terms of formats and channels. In this interview, Germany's youngest agency boss, Charles Bahr, provides us with important insights on his generation.
01.10.2019
Marketing and eSports: “It’s about culture, not channel marketing”
Games like Fortnite are electrifying the masses. The gaming and eSports community is also a highly exciting target group that is young, intelligent and receptive to brands. Companies that want to successfully market their products to this group need to understand precisely how the ecosystem works.
23.09.2019
Messengers in corporate communications: more than notifications with emojis
Rarely has a digital trend been so abruptly stalled as the hype surrounding messenger newsletters. In just a few months, WhatsApp will be removing them from its offering. Oliver Diepes from Plan.Net Neo explains why the great era of messenger communication has only just begun.
20.09.2019
Live chat in the web shop: product competence meets spelling skills
While live chats have become standard in online commerce, video chats are slow to gain acceptance. The reason is trivial.
05.09.2019
Is messenger marketing coming to an end?
We will show you what all WhatsApp, Apple, etc. can do for businesses.
29.08.2019
How marketers can benefit from TikTok
Tiktok will be one of the hotly discussed new players in the social media environment at DMEXCO. We spoke to Inam Mahmood, who intends to show European marketers how they can earn money with singing and dancing.
22.08.2019
Stop the bombardment! Why conversations with customers are so important for companies
We are facing a paradigm shift in marketing. In the face of declining advertising impact and perception, even more advertising cannot be the answer – regardless of how personalized it is.
19.08.2019
Why data economy and successful online marketing is not a contradiction in terms
Companies that want to use customer data sparingly and responsibly for targeted online marketing are faced with several societal and legal challenges.
13.08.2019
Why e-mail marketing has become far more than just e-mail marketing
Like advertising banners, e-mail marketing comes from the original generation of digital marketing and it retains high status. With profound technology and a lot of expert knowledge, the e-mail makes your marketing mix better than ever.
12.08.2019
Between likes and hashtags: What really matters when choosing the right influencer
With growing complexity and a rising enthusiasm of many brands for the topic influencer marketing, it makes sense for marketing experts from companies to take a closer look at what really matters for successful influencer cooperations.