Posts under the track:
MARKETING
01.10.2019
Games like Fortnite are electrifying the masses. The gaming and eSports community is also a highly exciting target group that is young, intelligent and receptive to brands. Companies that want to successfully market their products to this group need to understand precisely how the ecosystem works.
23.09.2019
Rarely has a digital trend been so abruptly stalled as the hype surrounding messenger newsletters. In just a few months, WhatsApp will be removing them from its offering. Oliver Diepes from Plan.Net Neo explains why the great era of messenger communication has only just begun.
29.08.2019
Tiktok will be one of the hotly discussed new players in the social media environment at DMEXCO. We spoke to Inam Mahmood, who intends to show European marketers how they can earn money with singing and dancing.
Marketing
Ad
We are facing a paradigm shift in marketing. In the face of declining advertising impact and perception, even more advertising cannot be the answer – regardless of how personalized it is.
Marketing
Ad
Companies that want to use customer data sparingly and responsibly for targeted online marketing are faced with several societal and legal challenges.
13.08.2019
Like advertising banners, e-mail marketing comes from the original generation of digital marketing and it retains high status. With profound technology and a lot of expert knowledge, the e-mail makes your marketing mix better than ever.
12.08.2019
With growing complexity and a rising enthusiasm of many brands for the topic influencer marketing, it makes sense for marketing experts from companies to take a closer look at what really matters for successful influencer cooperations.
06.08.2019
The reputation of a company is increasingly in the hands of consumers. We show you how to manage reviews in order to keep your company’s reputation intact.
