Since December 7, WhatsApp is no longer allowing companies to send out newsletters. For messenger marketing, this change of course by WhatsApp represents a game changer with enormous future opportunities for companies in terms of customer dialog and service.

The target group's user experience is a decisive success factor in e-commerce. Creative and well thought-out UX design can have a positive impact on the user experience and transform interested parties into buyers.

The number of likes is no longer visible for the first test subjects on Instagram. The company is planning to abolish the visibility of the likes worldwide following this pilot phase. But it is not only influencers who are affected by this. Inevitably, this change will also transform how companies use the platform for marketing. We look at the implications with regards to KPIs and influencer relations.

The goal of location marketing services is for internet users to find company data in an optimal format in local searches on Google and other websites. You can boost your reputation using smart databases.

The business network LinkedIn is in a state of dynamic development. B2B marketing is the name of the game here, not least due to the numerous B2B influencers it has to offer, who have extensive reach. But how does the business that has been ascribed to the B2C market for so long work on LinkedIn? And what does the future hold for the network?

The latest generation of consumers poses a challenge to marketers, especially in terms of formats and channels. In this interview, Germany's youngest agency boss, Charles Bahr, provides us with important insights on his generation.

Games like Fortnite are electrifying the masses. The gaming and eSports community is also a highly exciting target group that is young, intelligent and receptive to brands. Companies that want to successfully market their products to this group need to understand precisely how the ecosystem works.

Rarely has a digital trend been so abruptly stalled as the hype surrounding messenger newsletters. In just a few months, WhatsApp will be removing them from its offering. Oliver Diepes from Plan.Net Neo explains why the great era of messenger communication has only just begun.