Posts under the track:
MARKETING
22.05.2019
What customer loyalty really means
It took several decades from the discount brand to the loyalty programme. If you want to make more of it, you have to be creative today.
14.05.2019
B2B lead management: How prospects become buyers
Content can be used to attract not only prospects but also buyers
10.05.2019
Social media ideation: Using a single topic to create as many pieces of content as possible
Who wouldn't want to generate as much attention and reach as possible for their own content on social media? Our tips for brainstorming, creation and distribution can help you get one step closer to achieving this goal. Want to bet?
08.05.2019
What influencers and companies are allowed to do
Media attorney Christian Solmecke explains what companies have to pay attention to in their social media presence and which issues are still not clearly regulated.
03.05.2019
WhatsApp marketing: professionalized private chats with customers
How the popular messaging service can be used best as a marketing tool and in which cases digital customer conversations via messenger are suitable.
30.04.2019
Controlling influencers more professionally
Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.
23.04.2019
The purchase journey: what role do brand preferences play?
A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.
18.04.2019
Using your own data at the Dynamic Desk
L’Oréal is pursuing a resolute path in marketing through consumer targeting, crafting a precision appeal to consumers that uses relevant information based on close observation of the data
17.04.2019
Visual search SEO: Pinterest is in the lead
Search engine optimization was considered doomed to obsolescence – until visual search SEO came along.
16.04.2019
Voice search SEO: When a result is all that counts
Parallel to the rise of language assistants, voice search is becoming increasingly important, and this includes SEO.