Posts under the track:

MARKETING

How to find the right SaaS pricing model for your software
Choosing the right SaaS pricing model for your software is essential for marketing your software product. We present the 5 most popular pricing models along with their strengths and weaknesses and explain what you should keep in mind.
DMEXCO 2021 marketing precap part 1: PR trends of 2021
A growing number of channels, shorter attention spans, less time, more tasks. There have certainly been less stressful times for PR officers and journalists. The coronavirus has merely accelerated many trends that will keep us busy in 2021.
Emotion AI – the artificial emotional intelligence
Robots with emotions can master complex tasks better. Researchers are convinced of this. But how do machines learn to read emotions, and what opportunities does emotion AI open up in the business world?
Google’s mobile-first index: what webmasters need to know now
In March 2021, the final stage of the Google mobile-first indexing will come into effect. Desktop crawls will be completely stopped. So webmasters should now check whether they’re prepared for mobile crawling. Here are some vital pointers!
7 rules for conducting successful sales talks
To conduct successful sales talks, it’s not enough to just give as much product information as possible. Closing a deal depends on very different factors. We have summarized the 7 most important rules.
Marketing Media
05.11.2020
Perfectly planned social media marketing with our 2021 editorial plan template
Social media marketing requires a clear strategy for it to be targeted, cost-effective, and conducive to achieving your corporate goals. That’s where our 2021 social media editorial plan template comes in.
Reactivation campaign: win back inactive email recipients in 6 steps
If your subscribers have lost interest, a reactivation campaign is an effective way of getting them to click on your content again. In our step-by-step guide, you’ll learn what makes an email marketing campaign successful.
Marketing
Marketing
30.10.2020
Visual commerce – the power of visualization
Visual elements play a vital role in marketing. However, only a few brands utilize their full potential when it comes to imagery and visual content. The opportunities that visual commerce offers are immense.
Business Marketing
29.10.2020
Checklist: 99 criteria to help you optimize your checkout
Offering the optimal user experience along all of the touchpoints of the customer journey should be the goal of every successful e-commerce business. Our checklist shows you how you can optimize your checkout process.
Augmented reality in retail: growing customer interest due to corona
AR applications in shopping offer companies enormous potential that so far has hardly been tapped. However, the coronavirus crisis could accelerate the trend, with customer interest in augmented reality rapidly climbing in retail.