MARKETING

If you want to emotionally engage with your customers and convince them of your products and services, you need to really know and understand their needs. But what exactly is the difference between a target group and buyer persona?

Emotions play a key role not only in B2C sales, but in B2B sales as well. Read on to find out how you can benefit from this state of affairs using clever cognitive marketing.

After many companies cut their paid media budgets last year due to the pandemic, the B2B sector is now being increasingly invested in again. Our story reveals how to fully leverage your paid media budget!

The Consumer Electronic Show (CES) not only marks the start of the tech year, but is also regarded as a major trendsetter for marketers around the globe. You definitely won’t want to lose track of these 6 marketing trends seen at CES 2021.

People who work in sales know that communication is more than just exchanging information. You also have to read between the lines to really understand the other person. These seven communication models will help you do that!

Linear TV advertising and traditional video ads are usually wasted on a lot of people. That’s why programmatic video advertising is paving the way for the future, because it allows campaigns to be targeted and placed much more efficiently.

Amid the coronavirus pandemic, brands with an affiliate marketing strategy in place stormed ahead of the competition in 2020. In this story, we explore why that was the case and where the latest affiliate marketing trends are heading.