MARKETING

The corona crisis is making marketing campaigns appear in a different light. What can an adequate performance marketing strategy look like in these corona times? Four marketing experts give their personal strategy recommendations.

Thanks to smartphones, mobile Internet usage takes place in portrait format. Vertical storytelling is used to take stories shown on social media, etc., and fill them with content. Learn how to use this method for your marketing.

How should brands communicate during the coronavirus crisis? Decision-makers from renowned agencies make recommendations on a communication strategy for (digital) enterprises during the coronavirus crisis.

COVID-19 has spread rapidly all around the world and is having dramatic economic consequences for many companies. Free teamwork tools are therefore needed for a quick transition to working from home.

Are you lacking a collaboration tool for communication, social media management or transparent project management? We introduce our favourites, which are sure to lend you a helping hand when working from home.

In Part 2 of our series on design thinking, you will learn the prerequisites that must be met to implement a design-thinking process in product development and sales – to unlock its full potential.

New channels, new creators, new formats: Influencer marketing is becoming more and more complex. Without technical solutions and professional support, it is almost impossible to tap the growing potential of brand ambassadors.

Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?

AI is becoming an increasingly popular element in B2B marketing. Artificial intelligence can contribute to greater efficiency and higher productivity at many levels – whether for target group analysis, campaign management or relationship building.