As programmatic grows, it is crucial for publishers to have control over their revenue streams. New technologies like header bidding have changed the rules of the game. Infrastructure costs are on the rise as impression counts and data demands increase. Competition among tech providers is reaching unprecedented levels. It is more important than ever that publishers and marketers focus on the metrics that matter. Join some of the industry’s leading experts on digital advertising as they discuss why auction dynamics are shifting, the merits of each model and what this means for both sides in the future.
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