Track: Resources

Resources Marketing & Media

03.07.2025

Marketing on YouTube on the Platform’s 20th Anniversary

In 2025, the world celebrates YouTube’s 20th anniversary. Join us for an exploration of the platform’s past and present through a marketing lens.

Brand & Brand Safety Content

Resources Marketing & Media

26.06.2025

Why Hyperlocal Marketing Is a Game Changer

Hyperlocal marketing builds connections: Find out how to use local loyalty marketing to create proximity, strengthen trust, and differentiate your brand with your local relevance – and a digital, data-driven, neighborhood-focused strategy.

Consumers Brand & Brand Safety

Resources Business & Society

30.05.2025

Be Bold. Move Forward. Courage, Innovation and Purpose Marketing

In uncertain times, fortune favors the bold. Now is the time to be a brand with a purpose, make this the focus your marketing efforts, encourage innovation and offer your customers something unique. Find out how in our guide.

Transformation Future

A single paper bird breaks away from the flock and rises above the competition.

Resources Business & Society

28.05.2025

How to Run a Successful Mental Health Marketing Campaign

May is Mental Health Awareness Month in many countries and, in addition to various events, a number of marketing campaigns are underway. But successful mental health marketing calls for careful communication. Our guide reveals what you need to know.

Consumers Brand & Brand Safety

Mental health marketing: A woman sits on a beach, meditating.

Marketing & Media Resources

24.04.2025

Nutrition marketing: Lessons from the personalized health segment

More and more people are paying closer attention to what they eat and embracing individually tailored diets. Enter nutrition marketing – delivering hyper-personalized experiences. Our guide reveals lessons we can all learn from this approach.

Consumers E-Commerce

Nutrition marketing: illustration of human silhouettes on a microchip

Resources Marketing & Media

04.04.2025

Earth Day: Marketing with a Green Message

Earth Day takes place every year on April 22. Many companies use the opportunity to raise awareness of human-driven environmental destruction and climate change. Find out more about the initiative and how to make your Earth Day marketing authentic.

Sustainability & Green Economy Purpose Driven Marketing

Artistic representation of the globe and paper people to celebrate Earth Day on April 22

Resources Marketing & Media

28.03.2025

Zero-Click Content: Your Guide to the Game-Changing Trend

Zero-click content sounds like an insult to content marketers who are competing for clicks. But it doesn’t have to be like that. DMEXCO’s guide reveals how to optimize your content for the new algorithmic reality!

Content Data & Analytics

Zero-click content: A young man browsing through Google search results

Resources Marketing & Media

21.03.2025

Content Marketing Guide for 2025: Adapt to AI and voice search

Seek and you will find – but will your target group find your content? That depends on your SEO skills. Find out how to adapt to the trend for AI and voice search in the Content Marketing Guide for 2025!

Transformation E-Commerce

Content marketing in 2025: A young woman searching online

Resources Marketing & Media

06.03.2025

Influencer marketing guide for 2025: strategies, trends & tools

Knowledge is power: We shed light on 2025’s influencer marketing trends to help you get your strategy in shape. Our guide reveals how you can harness AI, social commerce and more to power your success.

Transformation Brand & Brand Safety

Young woman browses social media on her smartphone

Resources Business & Society

18.02.2025

Update: the 4 leading ecommerce trends of 2025

Faster, more personalized, smarter – online retail never stands still. This spring, AI, automation and new shopping experiences are picking up speed. Act now to avoid being left behind! Discover four ecommerce trends you need to embrace in 2025.

Consumers E-Commerce

RESOURCES