Posts under the track:

RESOURCES

Downloadables
Resources Marketing & Media
1 day ago
Female Role Models: 9 Women Shaping the Digital Transformation
“Be bold. Move forward” is more than just an event motto. It’s a call to show the courage to forge new paths – and it goes out to women in digital marketing in particular. We present nine female role models who live this mindset.
Leadership Transformation
Female role models: Numerous female figures standing in rows with one figure in the foreground.
Marketing & Media Business & Society
30.07.2025
3 Top Sports Marketing Examples from the 2025 Women’s Euros
Sold-out stadiums, millions of viewers and emotional moments: The Euro 2025 women’s football championship has demonstrated the marketing potential of women’s soccer in impressive style. We dive into three inspiring sports marketing examples.
Brand & Brand Safety Creativity & Design
A female soccer player symbolizes examples of sports marketing campaigns linked to Euro 2025.
Resources Tech & Future of Web
16.07.2025
AI in Storytelling Is the Future
With the help of AI, you can tailor your brand storytelling to be creative, efficient and data-driven. Check out our guide for a wealth of insights, best-practice examples and inspo for using AI in storytelling!
Artificial Intelligence Audio and Voice
Typewriter as a symbol for AI in storytelling
Resources Marketing & Media
03.07.2025
Marketing on YouTube on the Platform’s 20th Anniversary
In 2025, the world celebrates YouTube’s 20th anniversary. Join us for an exploration of the platform’s past and present through a marketing lens.
Brand & Brand Safety Content
YouTube logo
Resources Marketing & Media
26.06.2025
Why Hyperlocal Marketing Is a Game Changer
Hyperlocal marketing builds connections: Find out how to use local loyalty marketing to create proximity, strengthen trust, and differentiate your brand with your local relevance – and a digital, data-driven, neighborhood-focused strategy.
Consumers Brand & Brand Safety
Local loyalty marketing: Two people buying regional products in a supermarket.
Resources Business & Society
30.05.2025
Be Bold. Move Forward. Courage, Innovation and Purpose Marketing
In uncertain times, fortune favors the bold. Now is the time to be a brand with a purpose, make this the focus your marketing efforts, encourage innovation and offer your customers something unique. Find out how in our guide.
Transformation Future
A single paper bird breaks away from the flock and rises above the competition.
Resources Business & Society
28.05.2025
How to Run a Successful Mental Health Marketing Campaign
May is Mental Health Awareness Month in many countries and, in addition to various events, a number of marketing campaigns are underway. But successful mental health marketing calls for careful communication. Our guide reveals what you need to know.
Consumers Brand & Brand Safety
Mental health marketing: A woman sits on a beach, meditating.
Marketing & Media Resources
24.04.2025
Nutrition marketing: Lessons from the personalized health segment
More and more people are paying closer attention to what they eat and embracing individually tailored diets. Enter nutrition marketing – delivering hyper-personalized experiences. Our guide reveals lessons we can all learn from this approach.
Consumers E-Commerce
Nutrition marketing: illustration of human silhouettes on a microchip
Resources Marketing & Media
04.04.2025
Earth Day: Marketing with a Green Message
Earth Day takes place every year on April 22. Many companies use the opportunity to raise awareness of human-driven environmental destruction and climate change. Find out more about the initiative and how to make your Earth Day marketing authentic.
Sustainability & Green Economy Purpose Driven Marketing
Artistic representation of the globe and paper people to celebrate Earth Day on April 22
Resources Marketing & Media
28.03.2025
Zero-Click Content: Your Guide to the Game-Changing Trend
Zero-click content sounds like an insult to content marketers who are competing for clicks. But it doesn’t have to be like that. DMEXCO’s guide reveals how to optimize your content for the new algorithmic reality!
Content Data & Analytics
Zero-click content: A young man browsing through Google search results
Popular topics
Leadership Transformation Brand & Brand Safety Creativity & Design Online Advertising Philosophy & Ethics Business Sports and Gaming Purpose Driven Marketing Artificial Intelligence Audio and Voice Content Performance Marketing Video & Connected TV
Popular topics
Leadership Transformation Brand & Brand Safety Creativity & Design Online Advertising Philosophy & Ethics Business Sports and Gaming Purpose Driven Marketing Artificial Intelligence Audio and Voice