Track: Resources

Resources Expo

18 hours ago

DMEXCO 2025: your ultimate visitor guide

Europe’s leading digital marketing and tech event is just around the corner! Prepare for a spectacular DMEXCO 2025 with our guide.

DMEXCO

Marketing & Media Tech & Future of Web

20.08.2025

Five Top Examples of Social Commerce and Livestream Shopping

Whether through tutorials, TikTok challenges or live beauty advice, social commerce is fundamentally changing how people shop online. Join us as we explore five inspiring best-practice examples from the worlds of fashion, beauty and food!

Content E-Commerce

Three young women look at a smartphone together over coffee: social commerce and live shopping in action.

Resources Marketing & Media

06.08.2025

Female Role Models: 9 Women Shaping the Digital Transformation

“Be bold. Move forward” is more than just an event motto. It’s a call to show the courage to forge new paths – and it goes out to women in digital marketing in particular. We present nine female role models who live this mindset.

Leadership Transformation

Marketing & Media Business & Society

30.07.2025

3 Top Sports Marketing Examples from the 2025 Women’s Euros

Sold-out stadiums, millions of viewers and emotional moments: The Euro 2025 women’s football championship has demonstrated the marketing potential of women’s soccer in impressive style. We dive into three inspiring sports marketing examples.

Brand & Brand Safety Creativity & Design

A female soccer player symbolizes examples of sports marketing campaigns linked to Euro 2025.

Resources Tech & Future of Web

16.07.2025

AI in Storytelling Is the Future

With the help of AI, you can tailor your brand storytelling to be creative, efficient and data-driven. Check out our guide for a wealth of insights, best-practice examples and inspo for using AI in storytelling!

Artificial Intelligence Audio and Voice

Typewriter as a symbol for AI in storytelling

Resources Marketing & Media

03.07.2025

Marketing on YouTube on the Platform’s 20th Anniversary

In 2025, the world celebrates YouTube’s 20th anniversary. Join us for an exploration of the platform’s past and present through a marketing lens.

Brand & Brand Safety Content

Resources Marketing & Media

26.06.2025

Why Hyperlocal Marketing Is a Game Changer

Hyperlocal marketing builds connections: Find out how to use local loyalty marketing to create proximity, strengthen trust, and differentiate your brand with your local relevance – and a digital, data-driven, neighborhood-focused strategy.

Consumers Brand & Brand Safety

Resources Business & Society

30.05.2025

Be Bold. Move Forward. Courage, Innovation and Purpose Marketing

In uncertain times, fortune favors the bold. Now is the time to be a brand with a purpose, make this the focus your marketing efforts, encourage innovation and offer your customers something unique. Find out how in our guide.

Transformation Future

A single paper bird breaks away from the flock and rises above the competition.

Resources Business & Society

28.05.2025

How to Run a Successful Mental Health Marketing Campaign

May is Mental Health Awareness Month in many countries and, in addition to various events, a number of marketing campaigns are underway. But successful mental health marketing calls for careful communication. Our guide reveals what you need to know.

Consumers Brand & Brand Safety

Mental health marketing: A woman sits on a beach, meditating.

Marketing & Media Resources

24.04.2025

Nutrition marketing: Lessons from the personalized health segment

More and more people are paying closer attention to what they eat and embracing individually tailored diets. Enter nutrition marketing – delivering hyper-personalized experiences. Our guide reveals lessons we can all learn from this approach.

Consumers E-Commerce

RESOURCES