Track: Resources

Marketing & Media Business & Society

24.10.2025

Cultural Marketing: Integrity Outshines Hype

Cultural marketing is no longer just a buzzword – it’s more a case of having an ethos that can also shape your strategic marketing. Let’s get to the bottom of the hype.

Brand & Brand Safety Consumers

A group of female skateboarders in a skate park, representing a subculture targeted by cultural marketing.

Resources Marketing & Media

01.10.2025

10 Key Lessons Learned at DMEXCO 2025

What can marketers take away from two days brimming with ideas, discussions and record-breaking figures? Our guide summarizes the key trends and lessons shared at DMEXCO 2025.

Brand & Brand Safety Social

Be bold. Move forward. A photo of the motto displayed onstage, symbolizing lessons learned at DMEXCO 2025.

Resources Marketing & Media

30.09.2025

Taylor Swift Marketing: Lessons for CMOs

Following her groundbreaking “The Eras Tour,” Taylor Swift continues to make waves with a new album and clever publicity. Our guide shows CMOs how to transfer insights from the Taylor Swift marketing phenomenon to their B2B campaigns.

Brand & Brand Safety Content

$Close-up of colorful beaded bracelets with hearts and letters showing the words \'Best Dreams\' - creative representation in the context of Taylor Swift\'s marketing.$

Business & Society Tech & Future of Web

11.09.2025

Summits at DMEXCO 2025: The Future Needs a Bold Stage

Generative AI, new platforms and hyper-personalization are rapidly changing markets, and companies need help navigating the opportunities and uncertainties. That’s where the summits at DMEXCO 2025 come in, serving the digital economy as a compass.

DMEXCO Artificial Intelligence

A woman sits in the audience at one of the DMEXCO 2025 summits.

Resources Expo

27.08.2025

DMEXCO 2025: your ultimate visitor guide

Europe’s leading digital marketing and tech event is just around the corner! Prepare for a spectacular DMEXCO 2025 with our guide.

DMEXCO

Marketing & Media Tech & Future of Web

20.08.2025

Five Top Examples of Social Commerce and Livestream Shopping

Whether through tutorials, TikTok challenges or live beauty advice, social commerce is fundamentally changing how people shop online. Join us as we explore five inspiring best-practice examples from the worlds of fashion, beauty and food!

Content E-Commerce

Three young women look at a smartphone together over coffee: social commerce and live shopping in action.

Resources Marketing & Media

06.08.2025

Female Role Models: 9 Women Shaping the Digital Transformation

“Be bold. Move forward” is more than just an event motto. It’s a call to show the courage to forge new paths – and it goes out to women in digital marketing in particular. We present nine female role models who live this mindset.

Leadership Transformation

Marketing & Media Business & Society

30.07.2025

3 Top Sports Marketing Examples from the 2025 Women’s Euros

Sold-out stadiums, millions of viewers and emotional moments: The Euro 2025 women’s football championship has demonstrated the marketing potential of women’s soccer in impressive style. We dive into three inspiring sports marketing examples.

Brand & Brand Safety Creativity & Design

A female soccer player symbolizes examples of sports marketing campaigns linked to Euro 2025.

Resources Tech & Future of Web

16.07.2025

AI in Storytelling Is the Future

With the help of AI, you can tailor your brand storytelling to be creative, efficient and data-driven. Check out our guide for a wealth of insights, best-practice examples and inspo for using AI in storytelling!

Artificial Intelligence Audio and Voice

Typewriter as a symbol for AI in storytelling

Resources Marketing & Media

03.07.2025

Marketing on YouTube on the Platform’s 20th Anniversary

In 2025, the world celebrates YouTube’s 20th anniversary. Join us for an exploration of the platform’s past and present through a marketing lens.

Brand & Brand Safety Content

RESOURCES