Posts under the track:

RESOURCES

Downloadables
Resources Marketing & Media
21.03.2025
Content Marketing Guide for 2025: Adapt to AI and voice search
Seek and you will find – but will your target group find your content? That depends on your SEO skills. Find out how to adapt to the trend for AI and voice search in the Content Marketing Guide for 2025!
Transformation E-Commerce
Content marketing in 2025: A young woman searching online
Resources Marketing & Media
06.03.2025
Influencer marketing guide for 2025: strategies, trends & tools
Knowledge is power: We shed light on 2025’s influencer marketing trends to help you get your strategy in shape. Our guide reveals how you can harness AI, social commerce and more to power your success.
Transformation Brand & Brand Safety
Young woman browses social media on her smartphone
Resources Business & Society
18.02.2025
Update: the 4 leading ecommerce trends of 2025
Faster, more personalized, smarter – online retail never stands still. This spring, AI, automation and new shopping experiences are picking up speed. Act now to avoid being left behind! Discover four ecommerce trends you need to embrace in 2025.
Consumers E-Commerce
A digital shopping cart in fluorescent colors symbolizes the e-commerce trends of 2025.
Resources Marketing & Media
07.02.2025
Gen Z leads the social search movement
For some time now, Gen Z in particular has been surprising the world with a new trend: Digital natives are increasingly using social media as a search engine. Discover what this social search habit means for your social media marketing in our guide.
Consumers Transformation
Digitally generated light bulb: Social searches are providing answers in place of search engines.
Marketing & Media Resources
Marketing & Media Resources
24.01.2025
Data visualization: our guide to maximizing your data’s impact
Data are vital to effective marketing. But before they can be used as a basis for decision-making, they must be presented in a format that’s easy to understand. The key lies in data visualization – DMEXCO’s guide reveals everything you need to know!
Data & Analytics Agencies
Data visualization: a data cloud floats above a circuit board.
Tech & Future of Web Business & Society Resources
Tech & Future of Web Business & Society
11.12.2024
The AI Act timeline: How companies can get set for 2025
A new regulatory framework for AI innovation: The EU has passed an extensive piece of regulation on artificial intelligence, the EU AI Act. Our whitepaper on the AI Act timeline sets out the steps that your business needs to implement from 2025.
Artificial Intelligence Technology
The AI Act timeline: a digital network over Europe
Marketing & Media Business & Society
27.11.2024
Sustainable luxury brands: combining high-end with responsibility
How can luxury brands be more sustainable? Growing numbers of high-end labels are adapting their traditional business models and embracing a more sustainable strategy. But how does sustainable luxury work? Find out here.
Consumers Transformation
These sustainable luxury brands have made the switch.
Marketing & Media Business & Society
20.11.2024
What the 5 reasons for buying green mean for your sustainability marketing
What motivates people to behave sustainably? And how can you use this knowledge to optimize your sustainability marketing? The answers to these questions are crucial to your environmental marketing – get the insights you need from our whitepaper!
Consumers Transformation
How to succeed with sustainability marketing
Marketing & Media Business & Society
19.11.2024
November 29: This is when your Black Friday marketing pays off!
Get your Black Friday campaign ideas set for the homestretch with our 8 tips as you prepare for the world’s biggest e-commerce day on November 29! Read our guide and find out how to apply Black Friday social commerce to your business.
E-Commerce Consumers
Take off with social commerce for Black Friday and Cyber Monday.
Marketing & Media Tech & Future of Web
21.10.2024
Precision, speed, and smarts: predictive analytics in marketing
Say goodbye to uncertainty! With predictive analytics, you get precise predictions about the future behavior of your target market. Find out in our whitepaper how you can use this innovative, data-driven method for your marketing.
Artificial Intelligence Data & Analytics
Predictive analytics: magnifying glass enlarges image of a group of people
Popular topics
Transformation E-Commerce Artificial Intelligence Content Future Audio and Voice Search & SEO Dialog Marketing Brand & Brand Safety Social Performance Marketing Creativity & Design Influencer Consumers
Popular topics
Transformation E-Commerce Artificial Intelligence Content Future Audio and Voice Search & SEO Dialog Marketing Brand & Brand Safety Social Performance Marketing