Posts under the track:
MEDIA
10.01.2020
Twitch marketing for companies: far more than an insider’s tip
Fast-growing livestreaming portals such as Twitch are among the defining social media trends and attract ever-larger audiences. This is how they offer companies enormous potential for targeted and effective marketing measures.
27.12.2019
What can digital audio advertising do in the context of media planning?
Radio is dead. Long live radio. Or at least audio. Podcasts, smart voice assistants, digital radio offerings and audio-streaming services have transported audio advertising into the new millennium. How can advertisers and media planners tap into the audio boom for themselves?
06.09.2019
Why Trust is rightly top of DMEXCO’s agenda
DMEXCO’s theme of ‘Trust in You' couldn’t be a more relevant and timelier topic for when the top minds in advertising, media and technology gather in Cologne this year.
20.05.2019
Blogging for managers: how LinkedIn became a business medium
Content is the key to successful corporate communication and leads are always more important than likes.
13.05.2019
How to easily design social graphics
A picture says more than a thousand words—and can easily be distributed on social media as snackable and sharable content.
09.05.2019
“Focus instead of scatter”
Helge Ruff has been focusing on social media for eight years now. His special agency One Two Social serves clients including KFC, Süddeutsche Zeitung, MAN and Oddset. We spoke with him about the present and future of social networks.
06.05.2019
Using Instagram stickers correctly
They increase reach and boost interaction. Instagram stickers in the stories offer great potential and bring companies and users closer together.
03.05.2019
Social media: more than just another communication channel
More and more companies are discovering social media as a channel for addressing customers
02.05.2019
Consolidation among social media platforms
Social media provides profound data and is increasingly becoming part of everyday professional life.
14.03.2019
What you should know about YouTube Stories
The video portal is also jumping on the stories bandwagon. This is good news for companies.