Posts under the track:
MEDIA
Instagram marketing: 5 tips on how brands can use it to attract more attention
Niklas Hartmann, Managing Director at ReachOn GmbH, explains how brands can use Instagram to expand their reach. The social media expert demonstrates how effective a combination of hashtags, collaborations and articles can be.
Media buying: class over mass!
Google’s third-party cookie plans and the latest data protection regulations are changing the rules of the game for advertisers. As a result, marketers are starting to redefine their priorities when it comes to media buying.
The LinkedIn Social Selling Index (SSI): just a marketing ploy or a useful KPI?
With its SSI, LinkedIn wants to provide its own metric for making social selling success measurable. Is the LinkedIn Social Selling Index really a useful benchmark for measuring your success or merely an advertising gimmick?
