MEDIA

When it comes to audio commercials, advertisers held back for a long time. However, that has now changed dramatically. Maximilian Balbach, Managing Director of crossvertise, tells us why online audio is highly attractive to SMEs right now.

As the saying goes, “trade is change”, and it is especially true for giant online sales channels like Amazon. Useful tools designed for Amazon merchants will help you set up your business perfectly and get better results.

Socio-demographics were yesterday: with psychographic targeting, target groups can be identified accurately and addressed more individually than through socio-demographic stereotypes. Find out how this works in this article.

Users can use Twitter Topics to follow trends of interest to them. Brands can take advantage of this for their Twitter marketing. After all, users also discover new accounts via the Topics feature.

Thanks to smartphones, mobile Internet usage takes place in portrait format. Vertical storytelling is used to take stories shown on social media, etc., and fill them with content. Learn how to use this method for your marketing.

Despite all the prophecies of doom and fears, programmatic advertising continues to scoop up a steadily increasing share of the advertising market. Here you can read about the five programmatic advertising trends that will shape the online marketing cosmos in 2020 and beyond.

In the world of social media marketing, getting onto the Instagram Explore page is the equivalent of striking gold. After all, appearing there makes it much easier to acquire new followers and increase your Instagram reach.

The use and analysis of personal data plays a central role in newsletter marketing. Data-protection officer Dr. Stephan Gärtner explains in which form this kind of data processing is permitted for promotional purposes.

Good online forms can make the difference between customers making or canceling a purchase. Improve the usability of the web forms in your online shop with these tips.

Fast-growing livestreaming portals such as Twitch are among the defining social media trends and attract ever-larger audiences. This is how they offer companies enormous potential for targeted and effective marketing measures.