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Dialog Marketing

Dialogue marketing is a subdomain of direct marketing. It is characterized by measures that are directly tailored to a potential or existing customer, with a special emphasis placed on the dialogue between companies and customers. Prospective customers are addressed according to target group and frequently in a personalized way. The basis for this direct customer communication is provided by data on existing customers or data that has been obtained, for example, from bonus programs such as PAYBACK. Individually addressing customers and adapting services or products to their needs can strengthen the relationship with them. Dialogue marketi...
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