Posts under the Topic:
Content
Content is the foundation of all communication – online and offline. No wonder, then, that content marketing has been one of the top online marketing disciplines for years. High-quality text and video content adds value for consumers and is also a relevant website ranking factor. Not only in search, but also in most types of performance marketing, content is crucial to what users do – whether they click on a page, stay on it and continue to interact. It is essential to publish top content in order to be found, read or viewed, and liked and ultimately to motivate consumers to buy.
Unique content
Content must be unique to convince search...
NXTGEN Bites: Branding vs. Entertainment on Social Media
A DMEXCO column by Timo Sander and Paulina Schumann on the tension between branding and entertainment on social media.
04.09.2025
Rise of the Agentic Workforce
AI agents are conquering the job market. A commentary by Verena Gründel.
26.08.2025
Five Top Examples of Social Commerce and Livestream Shopping
Whether through tutorials, TikTok challenges or live beauty advice, social commerce is fundamentally changing how people shop online. Join us as we explore five inspiring best-practice examples from the worlds of fashion, beauty and food!
20.08.2025
Top 10 Reasons to Attend Major Marketing Networking Event DMEXCO
Want to go to DMEXCO, but your colleagues still have doubts? Here are our top 10 reasons why visiting the leading marketing networking event is more than just worthwhile – and how you can use these strong arguments to get the go-ahead to attend.
01.08.2025
AI in Storytelling Is the Future
With the help of AI, you can tailor your brand storytelling to be creative, efficient and data-driven. Check out our guide for a wealth of insights, best-practice examples and inspo for using AI in storytelling!
16.07.2025
CSRD & Digital Marketing: Visible Sustainability Communication
From 2025, the CSRD is extending reporting requirements to many medium-sized companies – opening new doors for digital marketing. How can your business carry out sustainability communication authentically and effectively?
LinkedIn Tips: Skip the Cringe and Optimize Your Profile
There’s no shortage of LinkedIn tips out there—but which ones actually help you build a professional profile without coming off as cringe? A DMEXCO column by Maud Schock and Michael Schreck.
Marketing on YouTube on the Platform’s 20th Anniversary
In 2025, the world celebrates YouTube’s 20th anniversary. Join us for an exploration of the platform’s past and present through a marketing lens.
03.07.2025
Why Hyperlocal Marketing Is a Game Changer
Hyperlocal marketing builds connections: Find out how to use local loyalty marketing to create proximity, strengthen trust, and differentiate your brand with your local relevance – and a digital, data-driven, neighborhood-focused strategy.
26.06.2025