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Content

Content is the foundation of all communication – online and offline. No wonder, then, that content marketing has been one of the top online marketing disciplines for years. High-quality text and video content adds value for consumers and is also a relevant website ranking factor. Not only in search, but also in most types of performance marketing, content is crucial to what users do – whether they click on a page, stay on it and continue to interact. It is essential to publish top content in order to be found, read or viewed, and liked and ultimately to motivate consumers to buy. Unique content Content must be unique to convince search...
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The Secret to LinkedIn Success: How the Social Selling Index Works
A DMEXCO column by Maud Schock, expert in personal branding and corporate ambassadorship, and Michael Schreck, social data analyst.
3, 2, 1, next: Short-form video is king in marketing
Social media is a gigantic stage – and short-form videos put brands in the spotlight. TikTok and similar platforms have revolutionized how users consume content. What does this mean for your brand? Time for a deep dive into the world of video marketing.
The creator economy trends for 2025: The boom continues
We’ve passed the tipping point: The future for the creator economy is golden. We take an in-depth look at some of the hottest creator economy trends for 2025 – from AI to virtual influencers to the TikTok ban, we’ve got it covered!
Gen Z leads the social search movement
For some time now, Gen Z in particular has been surprising the world with a new trend: Digital natives are increasingly using social media as a search engine. Discover what this social search habit means for your social media marketing in our guide.
Embrace the future with generative AI in marketing
What was once futuristic is now reality: AI in marketing. Katharina Jäger, Head of Future Innovation & Tech at the German Association for the Digital Economy, reveals how CMOs can use generative AI marketing techniques to develop innovative strategies by combining efficiency, creativity and personalization.
11 Marketing Trends for 2025: AI Agents, Bad Creatives & Content Flood
From AI agents to the reinvention of e-commerce and the content flood – Verena Gründel, host of DMEXCO, has identified the 11 key trends set to shape marketing in 2025. A concise overview of the future of marketing, along with tips to stay ahead in a competitive market.
H2H marketing in the age of AI
Processes are being automated; efficiency and data analysis are reaching new heights. But one thing is clear: Authenticity and human connection are more important than ever before in the age of AI. Human-to-human (H2H) marketing has a crucial role to play in this.
What can marketing pros learn from the Dubai chocolate craze?
The success of this sweet food craze isn’t simply down to luck – it’s a testament to the work of all the marketers involved. Our case study reveals the valuable insights marketing professionals can pick up from the hype surrounding Dubai chocolate.
Metaverse marketing: Why the platform (still) has huge potential
The euphoria surrounding the metaverse may have died down. But there’s more to the buzzword than you might first think. We present examples of successful metaverse marketing – and tips for creating an impact with your brand in the new digital sphere.
Are immersive brand experiences the future of brand communication?
In a world where consumers want more than just products, immersive brand experiences are taking retail to a new level, blurring the boundaries between the digital and physical worlds and creating memorable moments that inform, inspire and connect.