Posts under the Topic:

Content

Content is the foundation of all communication – online and offline. No wonder, then, that content marketing has been one of the top online marketing disciplines for years. High-quality text and video content adds value for consumers and is also a relevant website ranking factor. Not only in search, but also in most types of performance marketing, content is crucial to what users do – whether they click on a page, stay on it and continue to interact. It is essential to publish top content in order to be found, read or viewed, and liked and ultimately to motivate consumers to buy. Unique content Content must be unique to convince search...
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Content Marketing Guide for 2025: Adapt to AI and voice search
Seek and you will find – but will your target group find your content? That d…
Mindful Marketing: How Brands Stay Relevant in a Digital Detox World
In a world where many people are consciously cutting down on screen ti…
P2P marketing on social media: a new era of trust
The world of digital marketing is experiencing a paradigm shift. While in…
Search trends for 2025: Is a new ecosystem emerging?
Online search has changed. Gen Z in particular is increasingly searching on…
Influencer marketing guide for 2025: strategies, trends & tools
Knowledge is power: We shed light on 2025’s influencer marketing trends to…
The Secret to LinkedIn Success: How the Social Selling Index Works
A DMEXCO column by Maud Schock, expert in personal branding and corpo…
3, 2, 1, next: Short-form video is king in marketing
Social media is a gigantic stage – and short-form videos put brands in the spotlight. Tik…
The creator economy trends for 2025: The boom continues
We’ve passed the tipping point: The future for the creator economy is golden. We take an i…
Gen Z leads the social search movement
For some time now, Gen Z in particular has been surprising the world with a n…
Embrace the future with generative AI in marketing
What was once futuristic is now reality: AI in marketing. Katharina Jäger, Head…