Press release: Handelsblatt, brand eins, and DOOH: DMEXCO 2022 Conference to host 15 summits
The DMEXCO 2022 Conference will set new benchmarks when 15 themed summits intensively explore the current challenges and trends in digital marketing. Renowned media brands such as the Handelsblatt Media Group and brand eins will also be holding their own events live in Cologne. For the very first time, DMEXCO will host a DOOH Summit, where the most important players in the market will come together to discuss future developments in this booming sector.
Will the phoenix soon be streaming from the ashes? New advertising partnerships at Netflix and other providers.
It’s no secret that life isn’t easy for many providers of streaming services right now. But Netflix and Disney recently took the market by surprise with some clever moves. Find out everything you need to know about the new advertising partnerships here.
Is the advertising industry being turbocharged? 2 studies and promising news
What do Zenith’s Advertising Expenditure Forecasts and dentsu’s Ad Spend Report have in common? Both studies predict a bright future for the advertising industry. Read on to discover the key findings from the reports!
Online car sales are gaining momentum
Although only a small proportion of all car sales still takes place online, the trend is definitely growing. What challenges must the industry overcome before online car sales become the new standard?
Deutsche Bahn, ERGO, MediaMarktSaturn, Twitter, Just Eat takeaway.com, Snap, S4Capital: the lineup of top speakers for DMEXCO 2022 is starting to take shape
Maurine Alma (Just Eat takeaway.com), Sir Martin Sorrell (S4Capital), Dr. Karsten Wildberger (MediaMarktSaturn Retail Group), and Dr. Sven Hasselmann (Deutsche Bahn AG) are the first of around 600 speakers to be confirmed for DMEXCO 2022, already promising a program full of superlatives. A total of 12 themed summits offering keynotes and panels plus an exclusive Web3 area await those attending the expo and conference in Cologne on September 21 and 22.
Guide: Can programmatic advertising save the advertising industry?
Programmatic advertising is undeniably among the top advertising trends. The technology has revolutionized how we (can) advertise. But how is it being embraced in practice – and how does it work exactly? Read on to learn more.
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Upcoming Events
DMEXCO
21.09.2022 - 22.09.2022
Cologne
21.09.2022 -
22.09.2022
Cologne
DMEXCO