MARKETING & MEDIA

Marketing and advertising: News and more for the community

Join us on a knowledge safari through the jungle that is the advertising world. Discover valuable knowledge and apply sparkling expertise to polish up your marketing skills. You can also look forward to interviews with experts, surprising statements, and exciting downloads. The best way is to check it out for yourself, so browse the new articles in the “Marketing & Media” track now. You’ll be rewarded with insights and tips that you can put straight into practice.

These days, marketing and media are more diverse than ever

Advertising has always been a dynamic industry brimming with smart ideas and visions. But the focus is now shifting from the print and TV campaigns of the past toward digitalization, which is causing marketing and media to evolve faster than practically any other sector. New strategies and methods – such as influencer marketing and social selling – are appearing all the time in response to consumers’ changing requirements and media-usage behavior. Marketers also have to deal with technical and legal aspects on an ongoing basis, including the new customer data platforms (CDPs) and of course all the requirements of the General Data Protection Regulation (GDPR). Marketing has become an interdisciplinary field spanning sales, creation, technology, and law.

Reading marketing news – for your lifelong learning

Long-term success in marketing requires continuing professional development, since there’s no guarantee that today’s advertising strategies will still be effective a few years from now. Lifelong learning is therefore key. Being a marketing expert means always being a specialist in current relevant strategies in the advertising world, all the more reason to make sure you keep your eye on the ball and stay on top of the latest developments in marketing & media. Our stories will help you stay updated, so you can learn about new methods early on, successfully assess the relevant trends and identify which ones are worth following, and keep your marketing on the fast track.

Come join the vibrant world of marketing & media!

Our stories in the “Marketing & Media” track cover a rich variety of key topics, including …

• the latest online marketing trends,
• the relevance of traditional advertising channels,
• the perfect target group and the AIDA model,
• and everything about social media.

Industry-specific issues add the finishing touch to our stories in the “Marketing & Media” track, from healthcare marketing and food and delivery to gaming and much more. Immerse yourself in the vibrant and varied world of marketing & media, where you’ll discover interesting articles packed with reliable facts. We hope you find these insights an enjoyable and eye-opening read! Let’s dive into it!