59 minutes ago
In the latest marketing survey conducted by marketing-BÖRSE in cooperation with DMEXCO, BVDW, and Horizont, five AI topics ranked among the top 10 most important marketing trends for 2026.
3 hours ago
A column by Evgeny Popov on the end of rigid target groups, the limits of previous targeting methods, and the unstoppable rise of vectors in AdTech.
The flood of buzzwords in marketing: Why we need more substance again
A comment by Verena Gründel on the daily flood of buzzwords, the pitfalls of a lack of analytical thinking, and the desire for more reality in business.
Let Convenience in Marketing Guide Your Success
No one wants to fill in endless forms or navigate unclear return policies. One-click, streamlined checkout and clear processes are key to success: Convenience in marketing lowers CAC, increases conversions and gives you a competitive edge.
03.03.2026
New ways of searching, new online behavior, but the same old reporting methods? That’s not a winning formula. Learn which marketing KPIs are the real game changers today.
Instagram
Follow
