CMO Steffen Zeller on Rügenwalder Mühle’s Bold Marketing
Almost a year after our first conversation, Steffen Zeller, Rügenwalder Mühle’s Chief Marketing Officer, speaks with us about regulatory obstacles, the power of traditional branding, and why transformation always takes courage.
How Brand Building Keeps Growth Costs Down
Performance delivers short-term results. Differentiation isn’t established in the funnel – it develops inside the minds of your target audience. Brand building is becoming pivotal for CMOs as a lever for pricing, efficiency and sustainable growth.
DMEXCO’s New Social Media Marketing Podcast Has Got the Insights
What are the hottest social media trends? DMEXCO’s new weekly social media marketing podcast, the Social Media Schau, brings you the key developments and outlines clear action steps for the German-speaking market.
Why Performance Marketers Need to Start Viewing Assets Not as Costs, but as Investments
A boost for creative diversity: In this DMEXCO column, Paulina Schumann and Timo Sander break down how Meta’s Andromeda update is reshaping the rules of the game and what it means for the future performance of your marketing.
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