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2 hours ago
“Scaling Intelligence” is the theme of DMEXCO, and Day 1 made one thing clear: Scaling AI isn’t just about using more tools. What really matters is data, new workflows, and people who can turn technology into real value.
DMEXCO Podcast: OpenAI’s Ads Chief Dave Dugan on advertising in ChatGPT
How do you build advertising for ChatGPT from the ground up? Dave Dugan, Head of Global Ads Solutions, shares exclusive insights into OpenAI’s new advertising business on the DMEXCO Podcast.
DMEXCO Podcast: Omar Piras on the Publisher “Traffic Apocalypse”
AI Overviews are costing publishers reach and revenue. Omar Piras from Teads explains why the entire user session matters now and how it could even generate more revenue.
Why programmatic DOOH is the fastest-growing advertising channel
Digital Out-of-Home (DOOH) is shifting fast from direct bookings to programmatic. Here is what that shift looks like for buyers in Germany, and why self-serve, programmatic DOOH inventory is becoming the default rather than the exception.
11.09.2026
Nearly 90 percent of companies use AI, yet only 6 percent see a significant financial impact. Verena Gründel breaks down what AI high performers do differently and what other companies can learn from them.
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