Stories
Social Media Schau: Episode 17 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Beyond Checkout: Discoverability with Nina Pütz from parfumdreams
Online stores are losing their role as primary customer touchpoints. Nina Pütz, CEO of parfumdreams and Niche Beauty, explains why discoverability and data quality will determine which products are found and purchased by AI agents in the future.
DON’T READ THE STORY. WRITE IT.
On September 24, the NXTGEN Agency Summit will bring the industry’s brightest minds, including many rising voices, to the DMEXCO stage. Together, they will discuss the changes that will shape marketing and agencies in 2027 and beyond.
Vanity Metrics vs. KPIs: Millions of Impressions, Zero Impact
In their new column, Paulina Schumann and Timo Sander answer why platform metrics only tell half the story, how MPIs differ from vanity metrics, and why Mental Availability is changing the game.
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