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AI Agents take action, platforms cash in: Content without value sends the wrong signal, comments Verena Gründel.
How Creator-Led and Challenger Brands Want to Shake Up Categories
A DMEXCO column by Timo Sander on creator brands and challenger brands – between hype, durability, and the question of how they can become genuine brand substance.
13.11.2025
AI in 2026 won’t be a novelty act any longer. When its utility for marketing tasks was explored at DMEXCO 2025, the focus had shifted from “Can AI do that?” to “Where does AI save time, boost quality and tangibly improve the customer journey?”
Insight Out: Manfred Meindl – Head of Marketing at VAUDE
VAUDE is committed to mountain sports, responsible action and clear values. Manfred Meindl explains why the team refocused its marketing budget on climate action, why quitting X and paid Meta ads made sense, and why good ideas rarely form at a desk.
DMEXCO Podcast: Nickolas Rekeda (MGID) on Responsible Advertising
Nickolas Rekeda, CMO of MGID, talks to Verena Gründel about the future of adtech, the responsible use of AI, and why good advertising inspires users rather than annoying them.
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