Stories
The Parrot Problem: The Second Dimension of AI Search Marketers Can’t Ignore
Profound reveals that almost half of all AI responses contain unsolicited editorial content. Find out what the “Parrot Problem” means for brands and how marketers can ensure their company is accurately represented in AI search.
DMEXCO Podcast: Omar Piras on the Publisher “Traffic Apocalypse”
AI Overviews are costing publishers reach and revenue. Omar Piras from Teads explains why the entire user session matters now and how it could even generate more revenue.
11.09.2026
Nearly 90 percent of companies use AI, yet only 6 percent see a significant financial impact. Verena Gründel breaks down what AI high performers do differently and what other companies can learn from them.
11.09.2026
Commerce talk doesn’t just happen on the stages at DMEXCO. The ecommerce community will gather in the DMEXCO Commerce Lounge to discuss the topics that are currently driving digital commerce and make new contacts.
09.09.2026
From agentic advertising to AI commerce to GEO, the digital marketing masterclasses at DMEXCO 2026 will explore topics shaping the digital economy in depth, offering takeaways from real practice that you can apply to your own work right away.
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