Posts under the track:

FUTURE

Smart farming: the future of agriculture
Although modern technologies have been used in agriculture for some time now, the IoT, GPS, big data, drones, and robotics are now taking the cultivation of fruit and vegetables to a completely new level. Read on to find out the potential of smart farming!
Cause-related marketing: is CRM just a smokescreen for greenwashing?
Cause-related marketing (CRM) is when a company collaborates with an NPO for a good purpose, something that is now criticized by many as a greenwashing guise. Are they right? We get to the bottom of this question.
The VAT e-commerce package: what the VAT reform means for online retailers
Online retailers operating throughout the EU should be aware of the new rules that will take effect starting in July when the VAT e-commerce package comes into force. Read on to learn what these companies should be prepared for this summer.
“Programmatic out of home has reached the streets”
Will traditional billboard advertising soon be a thing of the past? Programmatic out of home is still relatively new, but many are hailing it as the next big thing in outdoor advertising. Is this optimism well placed? We found out.
A new advertising world: a look at the alternatives to third-party cookies
Soon, Google will be following the lead of other browser providers by no longer supporting tracking with third-party cookies. What are the alternatives? Katharina Arntzen from Google provides some first-hand facts on the matter.
Responsive cities – what comes after smart cities?
How will digitalization transform cities? Until now, smart cities would have been the answer given by many experts to this question, but a new concept has now emerged: responsive cities, in other words cities where the residents rule.
The future for agencies: Are full-service agencies on the way out?
When companies are looking to commission agencies, one-stop shops are increasingly being overlooked, as the rapid digital transformation means customized agency models are in demand. Are the days of full-service agencies numbered?