2026 Marketing Trends: These 4 Topics Will Dominate the Industry
What are the key marketing trends for 2026? Our survey of experts shows that four topic clusters will shape the industry this year. To find out what they are, get our guide.
Key marketing trends for 2026: Here’s what you need to know
We spoke with numerous marketing experts in 2025. They told us about the major challenges and potential developments in their sectors. We interviewed Malte Hildebrandt about the importance of quality journalism and choosing the right channels. We spoke with Petra Czora about how to communicate with target groups in turbulent times and business results as a benchmark for marketing success. And we discussed purpose and internationalization with Sarah Grohé. These are just a few examples.
From these conversations and others, four clusters of topics that companies should have on their radar in 2026 emerged. After all, the competition never sleeps and is already adapting to the new landscape.
Analysis: The key marketing trends for 2026 revealed
We conducted a qualitative analysis of experts’ statements and identified the key themes that keep reappearing in them. Our analysis provides all marketing professionals with a helpful guide to drawing up their strategy for 2026.
In addition, the guide contains:
- Key questions and exclusive insights for 2026
- 4 fields of tension shaping the marketing industry
- The drivers behind the challenges
