Media planning: three hot tips for brands
What fresh trends are driving the advertising industry in 2023? Read on to learn how to optimally plan your media.
Create your online shop with composable commerce
When it comes to building online shops, companies are increasingly turning to composable commerce. Read more about the modular system here.
Creating a multilingual online shop
To be successful in e-commerce internationally, you should build your online store in several languages.
Welcome to the metaverse of e-commerce
It’s clear that the metaverse will revolutionize e-commerce. We explore how far the trend has already come.
Retail media partners GroupM & Schwarz Media
Going forward, GroupM and Schwarz Media will work together more closely in a retail media marketing partnership.
Media agencies recognize great potential in the area of retail media
Even though the current volatile situation may still put pressure on spending, media agencies are seeing the most dynamic growth in the digital advertising market. The media experts surveyed by DMEXCO attest to the category’s “growth” and “great potential,” saying it offers “great opportunities for retailers” and looks forward to a “bright future.”
