Employer branding in 2024: tackling the skills shortage with AI
Artificial intelligence is being seen as a booster in the creative industry. But can ChatGPT and similar tools also attract new talent? Read our story to learn why AI should be part of your employer branding strategy in 2024.
Programmatic advertising: these 5 trends will shape 2024
For years now, programmatic advertising revenues have only been going in one direction: up. But how will the end of third-party cookies and other challenges change that? We look ahead to the future!
DMEXCO 2024 is a bosses’ matter: new CMO Summit will bring together leading marketing decision-makers from across the world
DMEXCO, Europe’s leading business-to-business digital marketing & tech event, will be held in Cologne on September 18 and 19 – this year under the motto “Prompting the Future”. And the event’s new CMO Summit will transform the Rhine metropolis into the beating heart of (digital) marketing. Tickets are available now.
List of AI developers to watch in 2024
New AI solutions are springing up like mushrooms. This development is being driven by countless companies, ranging from startups to global corporations – making it difficult to keep track. Our list lets you in on the top AI developers of 2024.
New venture capital fund for Europe’s AI startups
AI has transformed the world of digital marketing and other industries and is the ultimate technology of the future. And yet, AI startups are underfunded in Europe. The Hamburg-based venture capital fund AI.FUND aims to close this gap.
New standards for sustainability in advertising
For businesses, agencies, and organizations to measure their environmental commitment, they need standards to guide them. That also applies to the digital advertising industry. In response, the BVDW has defined what sustainability means here.
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