Sustainability and social media are dominant topics in today’s world. When companies combine the two, their social media advertising could either really take off or be an absolute flop. We tell you how to make it work!
Marketers can deliver ads with high precision nowadays. However, fraudsters are undermining this progress. Ad fraud generates artificial traffic, negatively impacting advertising companies – and the environment at the same time.
Sustainable marketing is one of the megatrends of recent years, but artificial intelligence is now the topic on everyone’s lips. So why not combine the two? After all, green marketing and AI form a promising duo with lots of potential!