The aim of any healthcare system is to provide comprehensive medical care to citizens and improving preventive services so that people are less reliant on doctors and nurses. Digital health offers enormous opportunities in this respect.
At DMEXCO @home, the German Association for the Digital Economy (BVDW) presented the latest figures for digital advertising in its trend monitor for online media. One thing that stood out: online marketing revenues shot up rapidly in 2020.
Does the development and use of artificial intelligence need a legal framework? Katharina Rieke from the BVDW thinks so. In this interview, she discusses new guidelines and why companies especially should have AI regulation on their radar.
Google is a powerful search tool, but many of us don’t tap into its full potential. Search operators are the secret to how to google right. Jens Fauldrath from get:traction and Seokratie’s Julian Dziki share some practical tips.
Games are no longer an enigma to advertisers. But when is it worthwhile for brands to bring in-game advertising into play? We interviewed Yves Bollinger (DDB / FTW Germany). Read here what potential he thinks it offers for marketers.