Latest News
Facebook Shops – new worlds for retailers and customers
During the coronavirus crisis, Facebook and Instagram were updated with a new shop system that could outcompete the likes of Amazon and other shopping platforms. What opportunities do the social media modules offer to e-commerce? Read on to find out what new features are available and what sellers need to watch out for.
Resources Marketing
30.06.2020
E-book: how to go about influencer marketing in the right way
The world of influencer marketing has become more and more differentiated and complex in recent years. In our e-book, you will learn how to develop a successful influencer marketing strategy these days.
Using AI to create a personalized shopping experience in online retail
The future of e-commerce is being massively influenced by the use of artificial intelligence. AI in online retail is already contributing to a significantly improved user experience by offering personalized buying experiences.
Future
Future
24.06.2020
How AR technology can optimize product development
The use of augmented reality not only leads to better results when it comes to the user experience. In product development as well, AR technologies are gaining ground and come with significant advantages.
Marketing
Marketing
23.06.2020
Six tips for developing an effective social selling strategy
Social selling opens up entirely new perspectives for marketing and sales on social networking sites. Our six tips for a successful social selling strategy will help you reach your target group effectively.
Business
Business
19.06.2020
Does an agency need attitude?
Companies usually communicate their attitude proudly and publicly to the outside world through their mission statement. Are attitude and purpose needed, and maybe even crucial, for agencies as well?
Marketing
Marketing
18.06.2020
Eight success factors for the corporate blogs of B2B companies
Especially in the B2B business, corporate blogs are a valuable tool for strategic communication. Here, we break down the prerequisites and factors that determine the success of your B2B blog.
Business Resources
17.06.2020
Template: Use product discovery and avoid flawed developments
What does the product discovery concept involve? How do you optimally apply it and what should you keep in mind when using it? Get an overview here along with some practical tips and a free test template!
Business
Business
16.06.2020
Combining the ROPO effect and showrooming to produce a formula for success
The line between e-commerce and brick-and-mortar retail is becoming increasingly blurred. This trend presents enormous opportunities when it comes to consolidating the benefits of buying habits that actually oppose each other, such as the ROPO effect and showrooming.
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