Innovative marketing: gamescom epix
In an interview with DMEXCO, Tim Endres, Director of gamescom, talks about the gaming event’s innovative marketing and the huge success of its gamescom epix gamification campaign.
DMEXCO Podcast [GER]: CEO Max Klemmer on the brand transformation at Miss Germany
How do you transform a brand with almost 100 years of tradition? Max Klemmer tells our host Verena Gründel in the DMEXCO podcast how he is redesigning and establishing Brand Miss Germany.
These EURO 2024 marketing campaigns hit the back of the net
This year’s European soccer championships were a great backdrop for marketers. From out-of-home advertising to digital strategies, brands cleverly captured the attention of fans. We take a closer look at the most creative campaigns.
DMEXCO Podcast: Ralf Gernhold, Deutsche Bahn, on system fails and good UX design
How do you successfully implement Europe's largest in-house IT project for Deutsche Bahn? Ralf Gernhold, CTO DB, tells our host Verena Gründel in the DMEXCO podcast. This podcast episode is in German.
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