How virtual influencers are gaining a foothold in digital marketing
1 day ago
Virtual influencers are opening up new ways for brands to present themselves and generate attention. The use of virtual brand ambassadors offers many advantages – but also poses some risks.
How to identify and evaluate new market opportunities
In corporate development and when branching into new business areas, it is crucial to recognize and utilize the driving forces in the market. Accurate market analyses form the basis for an in-depth evaluation of market opportunities.
Recognizing and capitalizing on potential: Agile processes in product development
Agile methods offer major advantages for product managers. Mirko Theine, Senior Manager at zeb.rolfes.schierenbeck.associates, offers some tips and reports on what opportunities exist and what is important when introducing agile working methods.
Ensuring successful start-up business development
There are often special challenges associated with successful start-up business development. After rapid growth, it is important to get the company on the right track for future business development early on.
7 good reasons in support of a social media editorial plan
Editorial plan – the term sounds a bit dusty, almost anachronistic when it comes to social media marketing. So why is a social media editorial plan nevertheless indispensable for implementing a content marketing strategy?
Data-driven storytelling: How numbers are transformed into stories
Data-driven storytelling is based on the great allure of stories. With this in mind, more and more businesses are adopting a narrative approach to internal and external communication in the effort to convey abstract data in vivid ways.
Direct-to-consumer: Jeff Raider and David Bell on the future of DTC brands
In conversation with Dominik Matyka, DTC pioneers Jeff Raider and David Bell describe their experiences and offer tips for future founders.
5 Things that established firms can learn from startups
In many sectors of the economy, successful startups are regarded as an engine of transformation and innovation. New methods from the startup world also offer established companies exciting solution approaches for the necessary transformations ahead.
Why personas are a product marketing must-have
There are big advantages to using personas during product development and subsequent product marketing. The user model interlinks both workflows within one goal-oriented process that focuses on the product user.