The BVDW is uniting the retail media industry
The BVDW’s Retail Media Circle is establishing a clear framework for this rapidly growing advertising concept.
Generational marketing: targeting Gen Z, etc.
How do you tailor your marketing to Gen Z and others? What appeals to them and makes them tick? We have the answers!
Empowering Digital Creativity: That is the motto for DMEXCO 2023
This year, digital creativity has become an integral part of our living and working environment: in just the past few weeks, over one billion people have read texts and viewed images that have been created using artificial intelligence programs. Until now, they only analyzed existing data statistically, while these new programs are now implicitly creative and generate impressive results – something that, without human input, hardly seemed possible before: stories, descriptions, images, movies, physical products – and that’s just the start. On September 20 and 21 in Cologne, under the motto “Empowering Digital Creativity”, DMEXCO will discuss just what impact digital creativity has on the digital economy, which is also creative.
How to use ChatGPT in e-commerce
AI is turning the world upside down. It can do a lot – so what benefits do ChatGPT and similar chatbots offer e-commerce?
