Latest News
Marketing
Marketing
36 minutes ago
Adapting performance marketing strategies to the corona crisis: What the experts recommend
The corona crisis is making marketing campaigns appear in a different light. What can an adequate performance marketing strategy look like in these corona times? Four marketing experts give their personal strategy recommendations.
Future
Future
17 hours ago
Digital leadership: Five practical tips for CDOs
The CDO's mission is clear: to drive digital transformation. But an understanding of technology alone is not enough to take on this role. Five practical tips will help you to master digital transformation in your company.
Is the coronavirus pandemic an engine for the digital transformation?
The coronavirus pandemic is having a profound impact on social life and the economy. How are digital companies getting along during this crisis? Will the crisis fuel actually end up driving the digital transformation? Forecasts derived from the DMEXCO Trend Survey.
Marketing
Marketing
01.04.2020
90° turn: Vertical storytelling
Thanks to smartphones, mobile Internet usage takes place in portrait format. Vertical storytelling is used to take stories shown on social media, etc., and fill them with content. Learn how to use this method for your marketing.
Added value or gimmick? Augmented reality in e-commerce
Touching things, trying them on and trying them out, taking them with you there and then – these are experiences that online retail has yet to offer its customers. Does augmented reality help e-commerce to offer at least as good a CX as in-store retail?
Marketing
Marketing
25.03.2020
Experts on the right communication strategy to adopt in the coronavirus era
How should brands communicate during the coronavirus crisis? Decision-makers from renowned agencies make recommendations on a communication strategy for (digital) enterprises during the coronavirus crisis.
Resources Marketing
24.03.2020
Guide: How to use Snapchat advertising for your eCommerce
Especially in times of the crisis of the coronavirus, the focus is increasingly turning to eCommerce. Use our free guide to learn how to make the most of Snapchat for your online business.
Marketing
Marketing
23.03.2020
Free tools for teamwork during COVID-19
COVID-19 has spread rapidly all around the world and is having dramatic economic consequences for many companies. Free teamwork tools are therefore needed for a quick transition to working from home.
Marketing
Marketing
18.03.2020
3 practical collaboration tools for the coronavirus outbreak
Are you lacking a collaboration tool for communication, social media management or transparent project management? We introduce our favourites, which are sure to lend you a helping hand when working from home.
Instagram
Latest tweets by DMEXCO
Twitter
Upcoming Events
K5 Future Retail Conference
26.05.2020 -27.05.2020
Estrel Hotel
Berlin
26.05.2020 -
27.05.2020
Estrel Hotel Berlin
K5
IFA
04.09.2020 -09.09.2020
Trade Fair Berlin
Berlin
04.09.2020 -
09.09.2020
Trade Fair Berlin Berlin
IFA
Shoptalk
14.09.2020 -17.09.2020
Mandalay Bay
Las Vegas
14.09.2020 -
17.09.2020
Mandalay Bay Las Vegas
Logo_shoptalk
Paris Retail Week
15.09.2020 -17.09.2020
Paris Expo
Paris
15.09.2020 -
17.09.2020
Paris Expo Paris
Paris Retail Week