Latest News
3 days ago
Tina Beuchler on the current state of play in digital marketing
Alex Wunschel talks with Tina Beuchler about the main issues in the media industry at this time.
11.12.2019
2020 digital marketing trends – what awaits us in the new year?
Digital marketing benefits like no other discipline from changing trends and new technology. In our look at the 2020 digital marketing trends, we highlight the innovations that are set to dominate marketers’ business operations and everyday life.
09.12.2019
Rethinking messenger marketing – what now after the WhatsApp newsletter ban?
Since December 7, WhatsApp is no longer allowing companies to send out newsletters. For messenger marketing, this change of course by WhatsApp represents a game changer with enormous future opportunities for companies in terms of customer dialog and service.
06.12.2019
Want bug-free software? Crowdtesting is the answer
Crowdtesting can serve as a useful quality assurance tool during software development. Unbiased users test software on their own devices and help improve bug finding and fixing with their reports. Market and user analysis can also be conducted by soliciting usability suggestions.
04.12.2019
Building a sales team – how to find the perfect candidates
Sales staff are the interface between products and customers – so your company’s success depends on creating a first-class sales team setup. The oft-mentioned soft skills are what matter when it comes to recruitment.
03.12.2019
Beautify your sales: tips for outstanding UX design
The target group's user experience is a decisive success factor in e-commerce. Creative and well thought-out UX design can have a positive impact on the user experience and transform interested parties into buyers.
29.11.2019
Augmented reality at DMEXCO: how mobile.de presented its new AR products at DMEXCO
How do you present augmented reality at a trade fair? Germany's largest car marketplace, mobile.de, set an example this year at DMEXCO and, together with the digital agency cynapsis interactive, created a unique trade fair experience based on AR content.
28.11.2019
Thomas Fellger & Jens Hilgers on WPP as a shareholder or stakeholder
Thomas Fellger and Jens Hilgers tell Dominik Matyka about their experience with WPP.
27.11.2019
Proper briefing has to be learned
Little effort and high quality: a consistently formulated briefing ultimately ensures a project will run smoothly. After all, the end result always depends on the quality of the input.
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13.02.2020 | 10:00 - 17:00
13.02.2020 | 10:00 - 17:00
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