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52 minutes ago
How agencies optimize your collaborations with influencers
New channels, new creators, new formats: Influencer marketing is becoming more and more complex. Without technical solutions and professional support, it is almost impossible to tap the growing potential of brand ambassadors.
1 day ago
Dr. Brennan Jacoby on the philosophy of trust
In a conversation with Alex Wunschel, Dr. Brennan Jacoby explains his philosophy of trust and shows how much philosophy, trust and success in business have to do with each other.
1 day ago
Agile project management: A comparison of 5 practical tools and apps
It took just a few years for agile project management to establish itself as a standard in software development. Here you will find out which five software tools and apps ideally map and support the processes involved in agile project management.
3 days ago
How do brands make the leap onto the Instagram Explore page?
In the world of social media marketing, getting onto the Instagram Explore page is the equivalent of striking gold. After all, appearing there makes it much easier to acquire new followers and increase your Instagram reach.
19.02.2020
Developer Relations – Why software vendors should invest in DevRel
Developer relations, or developer marketing, is seen as one of the top trends in the digital economy. IT and tech companies enjoy huge economic benefits from a direct line to external developers.
18.02.2020
“Attitude matters” is the motto of DMEXCO 2020
What does the digital economy stand for? For innovative technologies, social progress and the enrichment of everyday life. But also for discussions about privacy, data protection and debates about fake news and digital manipulation. Under the motto “Attitude matters,” DMEXCO 2020 invites you to a dialog on where and how the industry can and intends to show its attitude.
18.02.2020
Goodbye productivity killers: 20 tips on how to create efficient meetings
Do you find yourself having to attend meeting after meeting and you don’t know when you’ll get your actual work done? If so, then there is an acute need to make your meetings more efficient! Find out here which adjustments you can make so that your meetings bring better results in less time.
14.02.2020
GDPR in B2B newsletter marketing – here’s how you can create legal certainty
The use and analysis of personal data plays a central role in newsletter marketing. Data-protection officer Dr. Stephan Gärtner explains in which form this kind of data processing is permitted for promotional purposes.
13.02.2020
CTV: Sven Hagemeier on the success model of Connected TV
Although the use of Smart TVs is on the rise, Connected TV still remains in its infancy for us. Sven Hagemeier talks to our host Alex about the potential of CTV as an innovative advertising tool.
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