Latest News
2 days ago
Ensuring successful start-up business development
There are often special challenges associated with successful start-up business development. After rapid growth, it is important to get the company on the right track for future business development early on.
17.01.2020
7 good reasons in support of a social media editorial plan
Editorial plan – the term sounds a bit dusty, almost anachronistic when it comes to social media marketing. So why is a social media editorial plan nevertheless indispensable for implementing a content marketing strategy?
16.01.2020
Data-driven storytelling: How numbers are transformed into stories
Data-driven storytelling is based on the great allure of stories. With this in mind, more and more businesses are adopting a narrative approach to internal and external communication in the effort to convey abstract data in vivid ways.
16.01.2020
Direct-to-consumer: Jeff Raider and David Bell on the future of DTC brands
In conversation with Dominik Matyka, DTC pioneers Jeff Raider and David Bell describe their experiences and offer tips for future founders.
15.01.2020
5 Things that established firms can learn from startups
In many sectors of the economy, successful startups are regarded as an engine of transformation and innovation. New methods from the startup world also offer established companies exciting solution approaches for the necessary transformations ahead.
14.01.2020
Why personas are a product marketing must-have
There are big advantages to using personas during product development and subsequent product marketing. The user model interlinks both workflows within one goal-oriented process that focuses on the product user.
10.01.2020
Twitch marketing for companies: far more than an insider’s tip
Fast-growing livestreaming portals such as Twitch are among the defining social media trends and attract ever-larger audiences. This is how they offer companies enormous potential for targeted and effective marketing measures.
09.01.2020
Here’s how to find the right CRM software for your business
From startups to large conglomerates: CRM software optimizes customer care, supports lead generation and facilitates numerous work processes. Here you can read which CRM types are available and which criteria need to be observed.
27.12.2019
What can digital audio advertising do in the context of media planning?
Radio is dead. Long live radio. Or at least audio. Podcasts, smart voice assistants, digital radio offerings and audio-streaming services have transported audio advertising into the new millennium. How can advertisers and media planners tap into the audio boom for themselves?
Instagram
Latest tweets by DMEXCO
Twitter
Upcoming Events
ISPO Munich
26.01.2020 -29.01.2020
Messe München
München
26.01.2020 -
29.01.2020
Messe München München
ISPO Munich
German Media Congress
29.01.2020 - 30.01.2020
29.01.2020 - 30.01.2020
29.01.2020 -
30.01.2020
IAB Annual Leadership Meeting
09.02.2020 - 11.02.2020
09.02.2020 - 11.02.2020
09.02.2020 -
11.02.2020