Stop Baking, start Shaking: Why You Should Start Advertising with Dynamic Ad Insertion in Podcasts
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, on the benefits of dynamic ad insertion for podcast advertising.
Internet Killed the TV Star: CTV Marketing
CTV marketing is now considered the most important factor in media planning. Streaming services seem to dominate the market. But linear broadcasting is proving more resilient than many predictions.
CTV Advertising on the Rise – How Connected TV Is Reshaping the Advertising Landscape
A guest contribution from waipu.tv.
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