Stop Baking, start Shaking: Why You Should Start Advertising with Dynamic Ad Insertion in Podcasts
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, on the benefits of dynamic ad insertion for podcast advertising.
Internet Killed the TV Star: CTV Marketing
CTV marketing is now considered the most important factor in media planning. Streaming services seem to dominate the market. But linear broadcasting is proving more resilient than many predictions.
Be Bold. Move Forward. Courage, Innovation and Purpose Marketing
In uncertain times, fortune favors the bold. Now is the time to be a brand with a purpose, make this the focus your marketing efforts, encourage innovation and offer your customers something unique. Find out how in our guide.
How to Run a Successful Mental Health Marketing Campaign
May is Mental Health Awareness Month in many countries and, in addition to various events, a number of marketing campaigns are underway. But successful mental health marketing calls for careful communication. Our guide reveals what you need to know.
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