Resources Marketing & Media
59 minutes ago
Gen Z leads the social search movement
For some time now, Gen Z in particular has been surprising the world with a new trend: Digital natives are increasingly using social media as a search engine. Discover what this social search habit means for your social media marketing in our guide.
Smart AI agents for marketing: your much-needed upgrade
Your campaigns have good click rates, but is conversion falling short of expectations? This is exactly where a smart AI marketing agent can lend a hand – by analyzing data, suggesting optimizations and implementing measures autonomously.
3 days ago
DMEXCO Podcast [GER]: Christine Nieland, CEO of Chefkoch GmbH, on AI and Food Trends
Chefkoch CEO Christine Nieland talks to host Verena Gründel in the DMEXCO podcast about the digital transformation at Chefkoch, the influence of AI, new subscription models, and trends in the food industry. This podcast episode is in German.
Embrace the future with generative AI in marketing
What was once futuristic is now reality: AI in marketing. Katharina Jäger, Head of Future Innovation & Tech at the German Association for the Digital Economy, reveals how CMOs can use generative AI marketing techniques to develop innovative strategies by combining efficiency, creativity and personalization.
DMEXCO Column: Retail Media in 2025
A DMEXCO Column by Corinna Hohenleitner, Vice President of the German Association for the Digital Economy (BVDW) e.V.
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