Stories

Resources Marketing & Media
13 hours ago
Marketing on YouTube on the Platform’s 20th Anniversary
In 2025, the world celebrates YouTube’s 20th anniversary. Join us for an exploration of the platform’s past and present through a marketing lens.
Brand & Brand Safety Content
YouTube logo
Business & Society Marketing & Media Tech & Future of Web
Business & Society Marketing & Media
1 day ago
Emotional Advertising: How German Brands Can Move Consumers Again
While Cannes Lions 2025 has praised the use of emotional appeal in advertising alongside principles and creative impact, German marketing tends to lack passion. A recent study by Kantar and DMEXCO indicates that we need emotional advertising – now.
DMEXCO Artificial Intelligence
Woman wearing red lipstick laughs in front of a store lit up in red – image symbolizing emotional advertising with everyday relevance.
Online Ad Summit
Find out more!
Our latest podcasts
DMEXCO Podcast: Roxy Young on brand communication and Reddit’s growth in Germany
01.07.2025
DMEXCO Podcast: Designer DAvide Colla on technology and creativity
13.05.2025
DMEXCO Podcast [GER]: Christoph Weber on the Power of Differentiation and Creatives
29.04.2025
See all podcasts
Tech & Future of Web Business & Society
Tech & Future of Web Business & Society
3 days ago
AI Sales Assistants in E-Commerce: Top Performers, 24/7
Long gone are the days when chatbots were just digital providers of answers to FAQs. Today, AI sales assistants have real skills that can benefit your e-commerce business! Learn more about these scalable top performers that work around the clock!
Consumers Transformation
A group of young people shopping together on a smartphone
Resources Marketing & Media
26.06.2025
Why Hyperlocal Marketing Is a Game Changer
Hyperlocal marketing builds connections: Find out how to use local loyalty marketing to create proximity, strengthen trust, and differentiate your brand with your local relevance – and a digital, data-driven, neighborhood-focused strategy.
Consumers Brand & Brand Safety
Local loyalty marketing: Two people buying regional products in a supermarket.
Business & Society Marketing & Media Tech & Future of Web
Business & Society Marketing & Media
25.06.2025
“Courage, Curiosity, and AI in Marketing” – Verena Gründel on the ELBBLICK Podcast
In the latest episode of the ELBBLICK Podcast, Verena Gründel, Director Brand & Communications and Host of DMEXCO, talks about her journey from journalism to digital marketing, the opportunities of AI in marketing, and why courage is more important than ever for companies today.
DMEXCO Artificial Intelligence
Image of Verena Gründel speaking on the DMEXCO stage
ECE-DMEXCO-Website-Banner-530×530
Instagram
Follow