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On September 24, the NXTGEN Agency Summit will bring the industry’s brightest minds, including many rising voices, to the DMEXCO stage. Together, they will discuss the changes that will shape marketing and agencies in 2027 and beyond.
DMEXCO Commerce Quest 2026
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Vanity Metrics vs. KPIs: Millions of Impressions, Zero Impact
In their new column, Paulina Schumann and Timo Sander answer why platform metrics only tell half the story, how MPIs differ from vanity metrics, and why Mental Availability is changing the game.
31.07.2026
LinkedIn is becoming one of the most important sources for generative AI. With the right profile and content strategy, you can strengthen both your authority and your visibility in AI-powered search, comments Verena Gründel.
Beyond Checkout: Dr. Sarah Müller on Customer Trust
What happens when people direct health-related questions to AI tools first, rather than asking brands? Dr. Sarah Müller from InnoNature explains why customer trust is key to determining which brands remain relevant.
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