Stories
Streaming: Marketing Lessons from Netflix, Spotify, and More
The success of streaming services isn’t due to individual movies or series – their edge comes from integrating content, data, and distribution into a single system. Valuable lessons can be drawn from streaming: Marketing pros can learn a lot.
Social Media Schau: Episode 9 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
12.06.2026
For a few weeks, millions of people are doing something that has become surprisingly rare: watching the same thing at the same time. The World Cup is turning television back into a shared experience—and perhaps even restoring our attention spans.
Can New Online Payment Provider Wero Challenge PayPal?
Online payment provider Wero is preparing to expand and the world of ecommerce is paying close attention. The European project wants to establish itself as an alternative to PayPal, Apple Pay, and similar services. But Wero faces major hurdles.
DMEXCO Podcast: Saskia Meier-Andrae from eBay on AI and customer loyalty [GER]
Who will own the customer relationship in the future: retailers or AI agents? Saskia Meier-Andrae, VP of eBay Central Europe, explains why community, trust, and live shopping are becoming more important.
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