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Marketing & Media Business & Society Tech & Future of Web
Marketing & Media Business & Society
10 hours ago
Can the European Media Marketplace Break the Platform Monopoly?
Commentary by Verena Gründel: Europe's publishers want to combine their reach, first-party data, and advertising inventory. But will that be enough to challenge the major platforms?
DMEXCO Business
Portrait of Verena Gründel
Business & Society Marketing & Media
10 hours ago
Commerce Playbook 2027: 7 Ecommerce Strategy Insights
AI is rapidly transforming digital retail. Our Commerce Playbook 2027 brings together the most important ecommerce strategy advice from top industry experts and highlights seven priorities companies should focus on now.
Future Business
A young woman dances with delight at the ecommerce strategy insights in the Commerce Playbook 2027.
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Our latest podcasts
DMEXCO Podcast: Michael Komasinski from Criteo on the Future of Commerce Media
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Business & Society Tech & Future of Web
Business & Society Tech & Future of Web
3 days ago
Insight Out: Dirk Hohnberg on Brand DNA in the Age of AI
How does a brand stay relevant when new trends are emerging all the time? Dirk Hohnberg from Fisherman’s Friend explains why clear brand DNA is more important than any hype and why a bold attitude makes all the difference – even in the AI era.
Artificial Intelligence Brand & Brand Safety
Headshot of Dirk Hohnberg, Head of Global Marketing for Fisherman’s Friend, who shares his expertise on brand DNA.
Business & Society Marketing & Media
Business & Society Marketing & Media
3 days ago
Total Video at the Screenforce Festival 2026
On July 2, the Screenforce Festival 2026 in Düsseldorf, Germany, demonstrated why the future of video advertising won’t be defined by competition between TV and streaming, but rather by their combined impact: total video.
Video & Connected TV Content
A person streams the 2026 soccer World Cup live on their smartphone, symbolizing the total video concept.
Business & Society Marketing & Media Tech & Future of Web
Business & Society Marketing & Media
13.07.2026
Discoverability – the Future of Visibility
With AI recommendations, social media inspiration, and marketplaces acting as search engines, fewer purchases now begin with a search query. As focus shifts from individual channels to holistic discoverability, the impact on visibility is profound.
Artificial Intelligence Brand & Brand Safety
Young people sit together, looking at multiple smartphones, tablets, and laptops, symbolizing the new discoverability concept.
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