Super Bowl LX 2026: The 7 Strongest Spots In Our Best-of
On February 8, 2026, Super Bowl LX will take over screens worldwide. Global brands are focusing their advertisements on emotional escape moments, star power, and edgy humor. This best-of compilation shows the commercials that deliver valuable marketing lessons.
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AI is supposed to take care of our shopping efficiently and rationally. But trust cannot be programmed. Verena Gründel comments on why shopping needs more than algorithms.
6 Tips to Leverage the Marketing Trends for 2026
Want to learn how to tailor your strategy to the new marketing trends for 2026? Use these six tips as a guide!
DMEXCO Podcast: Andrea Lederer on Digital Transformation at Weleda
How do you digitally transform a 105-year-old heritage brand? Andrea Lederer shares how Weleda built e-commerce, restructured teams, and achieved digital growth.
Renegotiating trust: Why 2026 is the year of the trust broker
Trust has become the scarcest resource of our time. Brands that want to remain relevant in 2026 must be more than just senders—they must act as trust brokers, comments Verena Gründel.
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