Turning Brands into Friends: Community Building in Marketing
Overstimulated consumers and oversaturated channels: Community building in marketing can be the answer. The industry is abandoning B2C and increasingly positioning brands as friends. But how does this work in practice? Find out in our story.
Customer Experience Trends: Creating More Meaningful UX Moments
In this age of AI revolution, customer experience trends are a vital indicator of how effectively brands are using technology. That’s why the increasing focus on meaningful CX moments is so exciting.
Insight Out: Premium Branding at Rituals Cosmetics
Rituals is one of the leading cosmetics brands on the market. Anna Pütz, as Head of Marketing DACH, is a key force behind this success. She explains the values and beliefs that shape marketing at Rituals and the brand’s strong focus on premium branding.
A New Era of Marketing: Sustainability and Longevity in Focus
Trends come and go, but change is a constant in the new era of marketing. How can you deliver genuine long-term success and sustainability while avoiding greenwashing? Discover strategies to keep your brand strong even during the AI revolution.
18.12.2025
With the rise of AI, businesses are moving forward at an unprecedented speed. But companies still need human marketers to define what “forward” means. This is where empathetic marketing comes in.
Instagram
Follow
