3 hours ago
I was at SXSW. The most important innovation festival in the U.S. And I know that many of you would have loved to go. That’s why I’m taking you along on this retrospective journey and sharing my most interesting insights with you.
Synthetic Marketing: Optimized by Algorithms, for Algorithms
Modeling target groups, creating AI content on the fly, simulating clicks: Marketing today is increasingly based on probabilities. But if the entire funnel is generated by algorithms, how can you tell if your strategy is having a real impact?
Diversity in marketing: Why ignorance is harmful
A recent survey shows that diversity ranks last among marketers, while AI dominates. A comment by Verena Gründel.
11.03.2026
In the latest marketing survey conducted by marketing-BÖRSE in cooperation with DMEXCO, BVDW, and Horizont, five AI topics ranked among the top 10 most important marketing trends for 2026.
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