How to Turn Your Martech Stack into a Growth Engine in 2026
Building the right martech stack is a crucial management decision in 2026. Only integrated, strategically assembled stacks can leverage AI, data, and platforms effectively. In many companies, the stack is growing, but its impact isn’t.
6 hours ago
AI could ensure greater sustainability in advertising production in the future, comments Verena Gründel.
04.02.2026
AI is supposed to take care of our shopping efficiently and rationally. But trust cannot be programmed. Verena Gründel comments on why shopping needs more than algorithms.
Insight Out: Bold Social Media Strategy at Deichmann
Deichmann, one of Europe’s leading shoe retailers, is reorienting its brand communication strategy. Former company CMO Sabine Zantis discusses her focus on social media, the success of creative formats and the cultural transformation behind the campaign.
6 Tips to Leverage the Marketing Trends for 2026
Want to learn how to tailor your strategy to the new marketing trends for 2026? Use these six tips as a guide!
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