Beyond Checkout: Jonas Rashedi on Top KPIs in Ecommerce Today
Jonas Rashedi, Chief Digital Officer at FALKE, discusses critical factors influencing success and KPIs in ecommerce now and in the future, plus why it’s sometimes the most unremarkable levers that achieve the greatest impact.
Talent Development in Marketing: Why Real-World Cases Matter More Than AI
AI is changing the pace at which marketing is created. Young marketers don’t learn through increased output, but through real-world decisions, challenges, and case studies. Why talent development today needs real conversations and authentic content, rather than yet more tools.
2026 Marks the Next Stage of AI Transformation
Recent years have focused on experimentation – now it’s time to take the next step toward AI transformation. The motto for DMEXCO 2026 is “Scaling Intelligence.” So, how can companies gain operational added value from artificial intelligence?
AI Use in Business: From Pilot Project to Business Impact
Although launched with high hopes, AI initiatives often end up as isolated pilots that make no measurable impact. But AI use in business rarely fails due to the technology, rather because of a lack of integration into teams and existing processes.
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