Social Media Schau: Episode 2 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
AI Controversy at the Spring Festival: Why Munich’s Beer Mug Is So Polarizing
A comment by Verena Gründel on the new Spring Festival beer mug, AI hallucinations, and the question of whether this faux pas is brilliant or just plain weird.
How Brand Building Keeps Growth Costs Down
Performance delivers short-term results. Differentiation isn’t established in the funnel – it develops inside the minds of your target audience. Brand building is becoming pivotal for CMOs as a lever for pricing, efficiency and sustainable growth.
DMEXCO’s New Social Media Marketing Podcast Has Got the Insights
What are the hottest social media trends? DMEXCO’s new weekly social media marketing podcast, the Social Media Schau, brings you the key developments and outlines clear action steps for the German-speaking market.
The Secret to Visibility: Thought Leadership on LinkedIn
Many companies have an active presence on LinkedIn without moving the needle. Our guide to thought leadership on LinkedIn explains why this could be – and what specific steps you can take to get better results.
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