Stories
Vanity Metrics vs. KPIs: Millions of Impressions, Zero Impact
In their new column, Paulina Schumann and Timo Sander answer why platform metrics only tell half the story, how MPIs differ from vanity metrics, and why Mental Availability is changing the game.
31.07.2026
LinkedIn is becoming one of the most important sources for generative AI. With the right profile and content strategy, you can strengthen both your authority and your visibility in AI-powered search, comments Verena Gründel.
DMEXCO Podcast: Andreas Wiese (Miele) and Yulia Kalner (Kantar) on Brand Transformation
How can a heritage brand successfully navigate brand transformation? Andreas Wiese from Miele and Yulia Kalner from Kantar explain why emotions are becoming a key factor in shaping successful brands.
24.07.2026
Viral campaigns bring people to a brand. Trust determines whether they stay. A commentary by Verena Gründel.
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