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RESOURCES

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Resources Business & Society
14 hours ago
2026 Marketing Trends: These 4 Topics Will Dominate the Industry
What are the key marketing trends for 2026? Our survey of experts shows that four topic clusters will shape the industry this year. To find out what they are, get our guide.
Transformation Brand & Brand Safety
Marketing team: Symbolic image for marketing trends 2026
Marketing & Media Business & Society Resources
Marketing & Media Business & Society
18.12.2025
Female Leadership: 9 Bold Role Models Embracing Change
“Be bold. Move forward.” – our motto will continue to stand for courage, integrity and fresh ideas in 2026. Nine women who attended DMEXCO 2025 embody what female leadership is all about today: firm convictions, new approaches and inspiring others.
Leadership Transformation
Alt-Attribut: Female leadership role models
Marketing & Media Business & Society
24.10.2025
Cultural Marketing: Integrity Outshines Hype
Cultural marketing is no longer just a buzzword – it’s more a case of having an ethos that can also shape your strategic marketing. Let’s get to the bottom of the hype.
Brand & Brand Safety Consumers
A group of female skateboarders in a skate park, representing a subculture targeted by cultural marketing.
Resources Marketing & Media
01.10.2025
10 Key Lessons Learned at DMEXCO 2025
What can marketers take away from two days brimming with ideas, discussions and record-breaking figures? Our guide summarizes the key trends and lessons shared at DMEXCO 2025.
Brand & Brand Safety Social
Be bold. Move forward. A photo of the motto displayed onstage, symbolizing lessons learned at DMEXCO 2025.
Resources Marketing & Media
30.09.2025
Taylor Swift Marketing: Lessons for CMOs
Following her groundbreaking “The Eras Tour,” Taylor Swift continues to make waves with a new album and clever publicity. Our guide shows CMOs how to transfer insights from the Taylor Swift marketing phenomenon to their B2B campaigns.
Brand & Brand Safety Content
Close-up of colorful beaded bracelets with hearts and letters showing the words \'Best Dreams\' - creative representation in the context of Taylor Swift\'s marketing.
Business & Society Tech & Future of Web
11.09.2025
Summits at DMEXCO 2025: The Future Needs a Bold Stage
Generative AI, new platforms and hyper-personalization are rapidly changing markets, and companies need help navigating the opportunities and uncertainties. That’s where the summits at DMEXCO 2025 come in, serving the digital economy as a compass.
DMEXCO Artificial Intelligence
A woman sits in the audience at one of the DMEXCO 2025 summits.
Resources Expo
27.08.2025
DMEXCO 2025: your ultimate visitor guide
Europe’s leading digital marketing and tech event is just around the corner! Prepare for a spectacular DMEXCO 2025 with our guide.
DMEXCO
Use our visitor guide to make your DMEXCO 2025 experience perfect!
Marketing & Media Tech & Future of Web
20.08.2025
Five Top Examples of Social Commerce and Livestream Shopping
Whether through tutorials, TikTok challenges or live beauty advice, social commerce is fundamentally changing how people shop online. Join us as we explore five inspiring best-practice examples from the worlds of fashion, beauty and food!
Content E-Commerce
Three young women look at a smartphone together over coffee: social commerce and live shopping in action.
Resources Marketing & Media
06.08.2025
Female Role Models: 9 Women Shaping the Digital Transformation
“Be bold. Move forward” is more than just an event motto. It’s a call to show the courage to forge new paths – and it goes out to women in digital marketing in particular. We present nine female role models who live this mindset.
Leadership Transformation
collage of 9 female role models
Marketing & Media Business & Society
30.07.2025
3 Top Sports Marketing Examples from the 2025 Women’s Euros
Sold-out stadiums, millions of viewers and emotional moments: The Euro 2025 women’s football championship has demonstrated the marketing potential of women’s soccer in impressive style. We dive into three inspiring sports marketing examples.
Brand & Brand Safety Creativity & Design
A female soccer player symbolizes examples of sports marketing campaigns linked to Euro 2025.
Popular topics
Transformation Brand & Brand Safety Consumers Artificial Intelligence Content Social E-Commerce Data & Analytics Future Online Advertising Technology Leadership Performance Marketing Business
Popular topics
Transformation Brand & Brand Safety Consumers Artificial Intelligence Content Social E-Commerce Data & Analytics Future Online Advertising Technology