Posts under the track:
TECH & FUTURE OF WEB
From augmented reality to IoT trends and Internet policy news – our “Tech & Future of Web” track has all the latest and best insights from the digital world. If...
14 hours ago
A spontaneous TikTok comment turned into an award-winning creator campaign. Verena Gründel explores how Ricola and Maraam show why successful brand collaborations require a willingness to give up some control.
16.10.2026
AI traffic on retail sites has grown fivefold in just one year—and it converts better than ever. So will AI soon be shopping for us? Verena Gründel on agentic commerce and why many online stores aren’t ready for it yet.
Tech Trends for 2027: Key Insights from DMEXCO 2026
AI is becoming a core part of business infrastructure, AI agents are emerging as the new players in commerce, and data will prove critical to success – at DMEXCO 2026, experts discussed the tech trends set to define 2027. Here are our top five!
28.09.2026
AI, new business models, and economic pressure are reshaping the digital economy. Yet Verena Gründel's biggest takeaway from DMEXCO 2026 was something else: energy, optimism, and a real desire to drive change.
25.09.2026
Respect! Rarely have we seen so many visitors in the halls, at the stages, and at the booths this early in the morning. Here are our highlights from Day 2.
24.09.2026
“Scaling Intelligence” is the theme of DMEXCO, and Day 1 made one thing clear: Scaling AI isn’t just about using more tools. What really matters is data, new workflows, and people who can turn technology into real value.
The Parrot Problem: The Second Dimension of AI Search Marketers Can’t Ignore
Profound reveals that almost half of all AI responses contain unsolicited editorial content. Find out what the “Parrot Problem” means for brands and how marketers can ensure their company is accurately represented in AI search.
Why programmatic DOOH is the fastest-growing advertising channel
Digital Out-of-Home (DOOH) is shifting fast from direct bookings to programmatic. Here is what that shift looks like for buyers in Germany, and why self-serve, programmatic DOOH inventory is becoming the default rather than the exception.
