Posts under the track:
TECH & FUTURE OF WEB
From augmented reality to IoT trends and Internet policy news – our “Tech & Future of Web” track has all the latest and best insights from the digital world. If...
Vanity Metrics vs. KPIs: Millions of Impressions, Zero Impact
In their new column, Paulina Schumann and Timo Sander answer why platform metrics only tell half the story, how MPIs differ from vanity metrics, and why Mental Availability is changing the game.
31.07.2026
LinkedIn is becoming one of the most important sources for generative AI. With the right profile and content strategy, you can strengthen both your authority and your visibility in AI-powered search, comments Verena Gründel.
Beyond Checkout: Dr. Sarah Müller on Customer Trust
What happens when people direct health-related questions to AI tools first, rather than asking brands? Dr. Sarah Müller from InnoNature explains why customer trust is key to determining which brands remain relevant.
24.07.2026
Viral campaigns bring people to a brand. Trust determines whether they stay. A commentary by Verena Gründel.
22.07.2026
Retail media is evolving from an advertising channel into the strategic platform for commerce. AI, omnichannel retail, and new data strategies are opening up new possibilities throughout the entire customer journey for companies.
20.07.2026
Conventional online stores have delivered on their No. 1 promise – products are now available 24/7. But this very fact has made attention the scarcest resource in ecommerce, opening up new opportunities for shopping events.
17.07.2026
Commentary by Verena Gründel: Europe's publishers want to combine their reach, first-party data, and advertising inventory. But will that be enough to challenge the major platforms?
Insight Out: Dirk Hohnberg on Brand DNA in the Age of AI
How does a brand stay relevant when new trends are emerging all the time? Dirk Hohnberg from Fisherman’s Friend explains why clear brand DNA is more important than any hype and why a bold attitude makes all the difference – even in the AI era.
13.07.2026
With AI recommendations, social media inspiration, and marketplaces acting as search engines, fewer purchases now begin with a search query. As focus shifts from individual channels to holistic discoverability, the impact on visibility is profound.
Beyond Checkout: Dr. Kai Hudetz on the AI Customer Journey
Rapid advances in the AI customer journey have taken many companies by surprise. Dr. Kai Hudetz from market research and consultancy firm IFH KÖLN explains why GEO is becoming an important new discipline and why trust is the key to success.
