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TECH & FUTURE OF WEB

From augmented reality to IoT trends and Internet policy news – our “Tech & Future of Web” track has all the latest and best insights from the digital world. If...
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Five Top Examples of Social Commerce and Livestream Shopping
Whether through tutorials, TikTok challenges or live beauty advice, social commerce is fundamentally changing how people shop online. Join us as we explore five inspiring best-practice examples from the worlds of fashion, beauty and food!
Shaken, not stirred—how Agentic AI is shaking up existing business models
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on Agentic AI, MCP, and MPC—and how autonomous, self-learning AI agents are remixing healthcare and marketing while transforming existing business models.
DMEXCO 2025 green code: sustainability at the expo and conference
Sustainability is more than just a buzzword for us. We believe that the digital industry must lead by example in the transformation toward a more sustainable world of work and way of life – and we aim to do just that at DMEXCO 2025.
DMEXCO CMO Summit 2025: Bold Brands & Future-Focused Strategies
AI as a co-pilot, data-driven decisions, content on demand: The CMO Summit at DMEXCO 2025 brings together the brightest minds in digital marketing – CMOs who translate visions into concrete, future-focused strategies.
8 Leading Voices on Current Trends in Marketing at Cannes 2025
Eight top figures from the sector chat with DMEXCO’s host Verena Gründel about creative effectiveness, AI in digital brand communication and the most important current trends in marketing, direct from Cannes.
AI for SMEs: Turning Efficiency into Competitive Advantage
A DMEXCO column by Robin Heintze, Managing Director of morefire, on how AI is becoming a true efficiency booster for SMEs.
AI in Storytelling Is the Future
With the help of AI, you can tailor your brand storytelling to be creative, efficient and data-driven. Check out our guide for a wealth of insights, best-practice examples and inspo for using AI in storytelling!
What’s New? Three Major Podcast Trends for 2025/2026
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, exploring the biggest podcast trends for 2025 and 2026.
Emotional Advertising: How German Brands Can Move Consumers Again
While Cannes Lions 2025 has praised the use of emotional appeal in advertising alongside principles and creative impact, German marketing tends to lack passion. A recent study by Kantar and DMEXCO indicates that we need emotional advertising – now.
AI Sales Assistants in E-Commerce: Top Performers, 24/7
Long gone are the days when chatbots were just digital providers of answers to FAQs. Today, AI sales assistants have real skills that can benefit your e-commerce business! Learn more about these scalable top performers that work around the clock!