Posts under the track:
TECH & FUTURE OF WEB
From augmented reality to IoT trends and Internet policy news – our “Tech & Future of Web” track has all the latest and best insights from the digital world. If...
Metaverse marketing: Why the platform (still) has huge potential
The euphoria surrounding the metaverse may have died down. But there’s more to the buzzword than you might first think. We present examples of successful metaverse marketing – and tips for creating an impact with your brand in the new digital sphere.
1 day ago
Marketing in 2025. Advanced technologies and rising customer demands are redefining the industry. What does the future hold for marketers? There’s hardly anyone better placed to answer this question than an AI built specifically for this purpose! Let’s look into the AI crystal ball and get ChatGPT’s 2025 predictions.
11.12.2024
A new regulatory framework for AI innovation: The EU has passed an extensive piece of regulation on artificial intelligence, the EU AI Act. Our whitepaper on the AI Act timeline sets out the steps that your business needs to implement from 2025.
DMEXCO Column: The Website as a Model of the Past?
A DMEXCO Column by Thilo Kölzer, COO DocCheck AG
AI humans study: consumers open to innovation
The WongDoody agency and Professor Stephen Schuster presented a fascinating study about AI humans at #DMEXCO24. We caught up with Bianca Mack from WongDoody to find out how people responded to the study and what results she found surprising.
28.10.2024
The latest trends and new tools – as a marketer, you have to stay up to date in an ever-changing industry. That’s where the practical BVDW masterclasses at DMEXCO come in. Here are some of the highlights from this year’s DMEXCO.
18.10.2024
Which important agency trends are currently dominating the industry? And how should you align your agency strategy in 2025? DMEXCO 2024 provided the answers to these questions. Get the details here!
Tech trends of 2025: findings from DMEXCO 2024
The players in the digital tech scene met at #DMEXCO24 to discuss what’s new. A number of tech trends for 2025 already emerged. Learn more here – and re-watch via the VOD links.
