Track: Tech & Future Of Web

Tech & Future of Web Business & Society

29.04.2025

Rethinking Marketing Relevance – From AI to Personalized Communication

A DMEXCO column by Evgeny Popov on why relevance is the key marketing factor—reimagined through cognitive science and AGI.

DMEXCO Column Artificial Intelligence

Marketing Relevance: A replica of the sculpture “The Thinker” made of pink building blocks, sitting on a plinth against a colorful gradient background.

Tech & Future of Web

28.04.2025

Dark Patterns: Marketing Gets a Stricter Legal Framework

The ban on dark patterns aims to put a stop to problematic marketing practices. We reveal what’s still allowed – and where you need to tread carefully.

Philosophy & Ethics Customer Experience

Graphic of two people in front of a hypnotizing swirl.

Marketing & Media Tech & Future of Web

01.04.2025

Voice Assistants in Marketing: The Start of a New Era

Since the quantum leap in AI in recent years, voice assistants are finally living up to their promises: They now serve as practical tools for communication between humans and machines. Find out how voice assistants are transforming marketing.

Transformation Artificial Intelligence

A humanoid robot with sound waves represents voice assistants in marketing

Resources Marketing & Media

28.03.2025

Zero-Click Content: Your Guide to the Game-Changing Trend

Zero-click content sounds like an insult to content marketers who are competing for clicks. But it doesn’t have to be like that. DMEXCO’s guide reveals how to optimize your content for the new algorithmic reality!

Content Data & Analytics

Zero-click content: A young man browsing through Google search results

Resources Marketing & Media

21.03.2025

Content Marketing Guide for 2025: Adapt to AI and voice search

Seek and you will find – but will your target group find your content? That depends on your SEO skills. Find out how to adapt to the trend for AI and voice search in the Content Marketing Guide for 2025!

Transformation E-Commerce

Content marketing in 2025: A young woman searching online

Business & Society Tech & Future of Web

19.03.2025

AI in Medicine Gets Personal

A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on AI in Medicine, Artificial Patients, and Digital Twins.

DMEXCO Column Transformation

Thanks to AI in Medicine: Three Digital Twins—A man, a woman, and a child with partially pixelated faces as an AI simulation

Marketing & Media Tech & Future of Web

13.03.2025

Search trends for 2025: Is a new ecosystem emerging?

Online search has changed. Gen Z in particular is increasingly searching on TikTok and Reddit and using AI-powered search with chatbots to find answers to their queries. Which alternatives to Google are taking off, and how can brands position themselves?

Search & SEO Chatbots

A futuristic user interface showing a circular network diagram and technical elements in shades of blue and red.

Resources Marketing & Media

06.03.2025

Influencer marketing guide for 2025: strategies, trends & tools

Knowledge is power: We shed light on 2025’s influencer marketing trends to help you get your strategy in shape. Our guide reveals how you can harness AI, social commerce and more to power your success.

Transformation Brand & Brand Safety

Young woman browses social media on her smartphone

Marketing & Media Tech & Future of Web Business & Society

Marketing & Media Tech & Future of Web

26.02.2025

From Ads to Action: How Brands Can Cut Carbon Emissions Through Sustainable Advertising

A DMEXCO column by Evgeny Popov.

DMEXCO Column Artificial Intelligence

Resources Marketing & Media

07.02.2025

Gen Z leads the social search movement

For some time now, Gen Z in particular has been surprising the world with a new trend: Digital natives are increasingly using social media as a search engine. Discover what this social search habit means for your social media marketing in our guide.

Consumers Transformation

TECH & FUTURE OF WEB