Posts under the track:
TECH & FUTURE OF WEB
From augmented reality to IoT trends and Internet policy news – our “Tech & Future of Web” track has all the latest and best insights from the digital world. If...
How Bot Traffic Distorts Demand, Marketing Data and Prices
The Imperva Bad Bot Report 2025 finds that 51 percent of web activity is automated, with 37 percent generated by malicious bots. Bot traffic distorts marketing KPIs, media budgets and pricing algorithms, compromising the data used in many decisions.
3 days ago
I was at SXSW. The most important innovation festival in the U.S. And I know that many of you would have loved to go. That’s why I’m taking you along on this retrospective journey and sharing my most interesting insights with you.
Synthetic Marketing: Optimized by Algorithms, for Algorithms
Modeling target groups, creating AI content on the fly, simulating clicks: Marketing today is increasingly based on probabilities. But if the entire funnel is generated by algorithms, how can you tell if your strategy is having a real impact?
11.03.2026
In the latest marketing survey conducted by marketing-BÖRSE in cooperation with DMEXCO, BVDW, and Horizont, five AI topics ranked among the top 10 most important marketing trends for 2026.
11.03.2026
A column by Evgeny Popov on the end of rigid target groups, the limits of previous targeting methods, and the unstoppable rise of vectors in AdTech.
03.03.2026
New ways of searching, new online behavior, but the same old reporting methods? That’s not a winning formula. Learn which marketing KPIs are the real game changers today.
27.02.2026
A comment by Verena Gründel on the controversy surrounding the Oktoberfest poster, the nonsensical distinction between “real” and “generated” art, and why the motif ultimately wins out, and rightly so.
19.02.2026
Immersive marketing no longer dominates the headlines. But that’s a sign that smart glasses and immersive experiences have gained a foothold in the marketing mix and are primed for growth. Let’s explore where immersive marketing stands today.
