Posts under the track:
TECH & FUTURE OF WEB
From augmented reality to IoT trends and Internet policy news – our “Tech & Future of Web” track has all the latest and best insights from the digital world. If...
Zero UI and AI Agents: A Future Without Interfaces?
From touchscreens to voice commands, zero UI and intelligent AI agents are transforming how users interact with technology. Brands must respond to this change or risk vanishing from view!
ChatGPT Drives Traffic, But Not Sales
ChatGPT is not (yet) the future of shopping. A commentary by Verena Gründel.
OpenRTB. Prebid. Now AdCP: The Standard That Lets AI Run Your Media
A DMEXCO column by Evgeny Popov on the introduction of the Ad Context Protocol (AdCP) — an open standard that enables AI agents to automate and orchestrate advertising processes across platforms.
Why Sora 2 Might Change Social Media Forever
OpenAI’s new app Sora 2 is completely changing social media. A commentary by Verena Gründel.
NXTGEN Agency Summit 2025: Recapping the Stage of the Future
A DMEXCO column by Paulina Schumann and Timo Sander on the highlights of the NXTGEN Agency Summit 2025 at this year's DMEXCO.
AI in pharmaceutical sales: A success factor for the next era of sales
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the advantages and potential applications of AI in pharmaceutical sales.
19.09.2025
The second day of #DMEXCO25 was all about bold ideas and clear strategies for the future. Whether on the big stages, in the networking zones, or during spontaneous conversations: “Be Bold. Move Forward.” truly came to life.
17.09.2025
Packed halls, fresh ideas, and a motto that set the tone: Be Bold. Move Forward. DMEXCO 2025 kicked off with gripping keynotes, inspiring panels, and plenty of networking power.
