Posts under the track:
TECH & FUTURE OF WEB
From augmented reality to IoT trends and Internet policy news – our “Tech & Future of Web” track has all the latest and best insights from the digital world. If...
19.02.2026
Immersive marketing no longer dominates the headlines. But that’s a sign that smart glasses and immersive experiences have gained a foothold in the marketing mix and are primed for growth. Let’s explore where immersive marketing stands today.
AI chatbots in sales training
Finally, realistic simulations: A DMEXCO column by Thilo Kölzer on the opportunities offered by AI chatbots in sales training.
Why Good UX Design Is an Essential Driver of Business Growth
Even in disruptive times, it’s generally poor user experience rather than prices or products that deters online shoppers from completing a purchase. All the more reason, then, to remind ourselves of the importance of good UX design.
13.02.2026
Growth-stage marketing may sound like a tailwind, but rising budgets and complex channels mean mounting pressure to maximize efficiency for ecommerce companies. Scaling now means having stable cost-to-revenue ratios, not just expanding reach.
How to Turn Your Martech Stack into a Growth Engine in 2026
Building the right martech stack is a crucial management decision in 2026. Only integrated, strategically assembled stacks can leverage AI, data, and platforms effectively. In many companies, the stack is growing, but its impact isn’t.
09.02.2026
AI could ensure greater sustainability in advertising production in the future, comments Verena Gründel.
04.02.2026
AI is supposed to take care of our shopping efficiently and rationally. But trust cannot be programmed. Verena Gründel comments on why shopping needs more than algorithms.
18.12.2025
With the rise of AI, businesses are moving forward at an unprecedented speed. But companies still need human marketers to define what “forward” means. This is where empathetic marketing comes in.
Make Your Brand a Trusted Source to Secure AI Search Visibility
The key to AI search visibility is having your content appear as a citation in AI answers. Providing clear structures, genuine expertise and clean data will make your website the preferred source when AI decides which brand to trust.
