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1 hour ago
Taylor Swift Marketing: Lessons for CMOs
Following her groundbreaking “The Eras Tour,” Taylor Swift continues to make waves with a new album and clever publicity. Our guide shows CMOs how to transfer insights from the Taylor Swift marketing phenomenon to their B2B campaigns.
Brand & Brand Safety Content
Close-up of colorful beaded bracelets with hearts and letters showing the words \'Best Dreams\' - creative representation in the context of Taylor Swift\'s marketing.
Business & Society Marketing & Media
Business & Society Marketing & Media
26.09.2025
SMARTIES Awards 2025: What really matters to the jury
On December 3, the SMARTIES DACH Awards will be presented. In an exclusive interview, jury chairs Giuseppe Fiordispina, CMO of Cupra, and Iskra Velichkova, CMO of PayPal, reveal what they pay special attention to in the submissions.
Creativity & Design Brand & Brand Safety
Iskra Velichkova, CMO of PayPal, and Giuseppe Fiordispina, CMO of Cupra.
BVDW AI Officer
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Our latest podcasts
DMEXCO Podcast: Jennifer Treiber-Ruckenbrod (MINI) on Innovation Culture
16.09.2025
DMEXCO Podcast: Highlights and Insider Tips for Your DMEXCO 2025
09.09.2025
DMEXCO Podcast: Roger Williams (Marigold) on the golden age of loyalty
26.08.2025
See all podcasts
Business & Society Marketing & Media
Business & Society Marketing & Media
24.09.2025
VideoDays: “Best Brand Collab Award“ by DMEXCO & Campaign Germany
DMEXCO is the place where trends are announced, partnerships are formed, and innovations become visible. That's why we announced a premiere here in September that bridges the gap between digital marketing and the creator economy:
DMEXCO
The collaboration between DMEXCO and the VideoDays Festival will be presented on the DMEXCO stage.
Marketing & Media Tech & Future of Web Business & Society
Marketing & Media Tech & Future of Web
19.09.2025
DMEXCO 2025, Day 2: Bold Moves and Clear Visions
The second day of #DMEXCO25 was all about bold ideas and clear strategies for the future. Whether on the big stages, in the networking zones, or during spontaneous conversations: “Be Bold. Move Forward.” truly came to life.
DMEXCO
Photo of the DMEXCO team on the Center Stage
Announcement
Announcement
18.09.2025
Courage as an attitude: DMEXCO 2025 inspires with record attendance and sends a strong signal to the digital marketing world
DMEXCO
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