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About DMEXCO

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Stories

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Sustainable marketing: strategies and best practices for Green Marketing

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Account-based marketing: 7 steps for implementing it in B2B marketing

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2020 digital marketing trends – what to expect in the new year

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Cause-related marketing: is CRM just a smokescreen for greenwashing?

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Embrace the future with generative AI in marketing

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Podcasts

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Matthias Mehner: Messenger marketing and the future of customer communication

Machine learning in digital marketing

Karen Kaushansky speaks about conversational marketing and voice interfaces

From messaging to content, with content marketing

Louise Richardson on Pinterest marketing, the power of visual content, and more

Resources

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Agile marketing: On the way to real-time advertising

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Green guide: your A to Z of sustainable marketing

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How content marketing can benefit from a code of conduct

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The Future CMO: How Marketing works in the age of digitalization

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DMEXCO survey: influencer marketing trends

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Events

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Videos

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The Best of Both Worlds: A Case for “Ambidextrous” Marketing

Only one percent of people are born with the ability to use both hands with equal ease. Brand marketers have…

The Future of Marketing – a Fireside Chat with Ann Lewnes

Today’s most successful digital-first companies are authentic, transparent, and intent on doing good for their customers and communities. Focused on…

It pays to be positive – How brands can help build an optimistic future

2020 has been challenging for all. A year of protests, politics and pandemics, leading to frustration, disconnection from society and…

Press

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DMEXCO @home 2021: Digital marketing remains the driver of the advertising industry and global economy

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Influencer marketing is growing: agencies expect advertiser spending to continue its strong upward trend in 2024

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DMEXCO 2024 solidifies its position as a key hub for international marketing decision-makers

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AI is 2019’s biggest trend, but Content Marketing is the day-to-day business

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One in two marketers expect online marketing to grow in 2024

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