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Marketing 13.02.2020

Sustainable marketing: strategies and best practices for Green Marketing

Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?

Future 11.12.2019

2020 digital marketing trends – what awaits us in the new year?

Digital marketing benefits like no other discipline from changing trends and new technology. In our look at the 2020 digital marketing trends, we highlight the innovations that are set to dominate marketers’ business operations and everyday life.

Marketing 13.08.2019

Why e-mail marketing has become far more than just e-mail marketing

Like advertising banners, e-mail marketing comes from the original generation of digital marketing and it retains high status. With profound technology and a lot of expert knowledge, the e-mail makes your marketing mix better than ever.

Resources 18.02.2019

Agile marketing: On the way to real-time advertising

When and why just-in-time production can be a sensible strategy with the help of Scrum and Kanban.

Marketing 09.12.2019

Rethinking messenger marketing – what now after the WhatsApp newsletter ban?

Since December 7, WhatsApp is no longer allowing companies to send out newsletters. For messenger marketing, this change of course by WhatsApp represents a game changer with enormous future opportunities for companies in terms of customer dialog and service.

Resources 15.11.2018

How content marketing can benefit from a code of conduct

Everyone seems to have a different understanding of content marketing.

23.04.2020

Self-marketing for agencies – escaping the recommendation trap

They professionally present their clients in the best possible light – but many agencies struggle when it comes to strategic self-marketing. But if you only rely on recommendations, you are in danger of a rude awakening, especially in times of crisis.

Technology 28.10.2019

Automation technology: how companies can harmonize marketing and sales

The toolkit used by marketers and sales professionals is full to bursting. More and more channels have to be filled with content, while new tools and changing customer requirements are increasing the effort required and the complexity of everyday work. Smart all-in-one software solutions that automate processes and standardize them across department boundaries can help integrate marketing and sales, and therefore make better use of potentials.

Technology 11.03.2020

What opportunities are opened up in B2B by voice marketing?

Voice search via voice assistants, the rapid development of smart home devices, the increasing popularity of podcasts – the spoken word is gaining traction. Voice marketing is tapping into this trend and opening up new horizons in B2B.

08.04.2020

Adapting performance marketing strategies to the corona crisis: What the experts recommend

The corona crisis is making marketing campaigns appear in a different light. What can an adequate performance marketing strategy look like in these corona times? Five marketing experts give their personal strategy recommendations.

Marketing 19.11.2018

Five insights for content marketing in B2B

As a recent survey shows, B2B and B2C are continuing to converge in content marketing.

Business 03.04.2019

Project management in marketing

Organizing work in marketing teams is an increasingly complex issue. Here is a look at how companies, agencies and freelancers can plan and document their teamwork as smoothly as possible.

Marketing 01.10.2019

Marketing and eSports: “It’s about culture, not channel marketing”

Games like Fortnite are electrifying the masses. The gaming and eSports community is also a highly exciting target group that is young, intelligent and receptive to brands. Companies that want to successfully market their products to this group need to understand precisely how the ecosystem works.

Marketing 07.02.2020

AI in B2B marketing: how to achieve decisive competitive advantages

AI is becoming an increasingly popular element in B2B marketing. Artificial intelligence can contribute to greater efficiency and higher productivity at many levels – whether for target group analysis, campaign management or relationship building.

Marketing 04.10.2018

What’s hot in content marketing – part 2

Current trends show that content marketing is slowly growing up.

Resources 28.06.2019

The Future CMO: How Marketing works in the age of digitalization

The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.

Marketing 14.01.2020

Why personas are a product marketing must-have

There are big advantages to using personas during product development and subsequent product marketing. The user model interlinks both workflows within one goal-oriented process that focuses on the product user.

16.04.2020

The 7 deadly sins in influencer marketing – These are the mistakes to avoid

Successful influencer marketing is not a sure thing. Very often a number of typical mistakes lead to bad results. But lots of the pitfalls can be eliminated beforehand or avoided by taking simple steps.

Media 10.01.2020

Twitch marketing for companies: far more than an insider’s tip

Fast-growing livestreaming portals such as Twitch are among the defining social media trends and attract ever-larger audiences. This is how they offer companies enormous potential for targeted and effective marketing measures.

Marketing 02.06.2018

Influencer Marketing: Only for B2C or also for B2B?

B2B can also take advantage of the marketing trend, but they need a different approach.

Future 25.01.2019

Increased efficiency in digital marketing: AI instead of an agency?

They don't eat and never go to the toilet: how Hella and Cosabella have restructured their marketing. An interim report.

Future 06.02.2020

Six marketing trends from CES 2020 you should be watching

Alongside innovations from the world of technology, pioneering marketing trends also took centre stage at CES 2020. Here you will find an overview of the hottest products and developments offering potential for the marketing sector.

Marketing 20.12.2019

The mere-exposure effect – Why content marketing works

Thanks to the workings of the mere-exposure effect, the brain reacts positively to stimuli that have previously been perceived subconsciously. This is precisely why content marketing works – but it also becomes clear why it takes time before a content strategy can deliver measurable results.

22.04.2020

White paper: Intelligent online marketing in times of Covid-19

The corona crisis is turning the world of online marketing upside down. Find out in our white paper which industries are hit particularly hard and how you can develop clever strategies to react to the current situation.

04.02.2020

Guide: TikTok marketing – here’s how to use the video app for your business

Nearly no app is currently experiencing rates of growth as high as TikTok is. Some companies have already successfully placed themselves on the video platform. What do the best practices look like, and what can you learn from them for TikTok marketing?

Marketing 04.12.2018

Influencer marketing: Who’s the right one for the job?

A four-tier classification simplifies the decision

Marketing 02.10.2018

What’s hot in content marketing – part 1

Content marketing has established itself as a discipline, but new trends are constantly creating changes.

Marketing 04.09.2018

AI in marketing: From the user to the personality

We are permanently online and leaving a digital footprint. How digital marketing benefits from data.

Marketing 23.11.2018

Why ‘Initiative Q’ belongs to the marketing textbook

You take a hype and spice it with a pinch of growth hacking – and the marketing lesson is ready to go.

Marketing 15.04.2019

1. FC Köln: Digital marketing as a medium-sized company

A new CRM system, virtual and augumented reality, content marketing, investing in startups and eSports: We're talking about soccer.

Conference 30.08.2019

Conversion and marketing efficiency

The best seminars, worklabs and demos

Media 30.08.2018

Podcasts: audio for the content marketing mix

Podcasts were long considered to be a niche format. It turns out they were just ahead of their time.

Marketing 03.05.2019

WhatsApp marketing: professionalized private chats with customers

Technology 03.09.2019

Familiar yet new: Acoustic focuses its attention on marketing

Following its acquisition by Centerbridge Partners, the IBM spin-off is presenting itself as an independent company on the market.

Resources 30.09.2019

The Rise and Risk of Purpose Driven Marketing

Purpose Driven Marketing is all about tact. Where are the pitfalls for companies and how can they avoid them?

Marketing 27.01.2020

How virtual influencers are gaining a foothold in digital marketing

Virtual influencers are opening up new ways for brands to present themselves and generate attention. The use of virtual brand ambassadors offers many advantages – but also poses some risks.

Media 14.02.2020

GDPR in B2B newsletter marketing – here’s how you can create legal certainty

The use and analysis of personal data plays a central role in newsletter marketing. Data-protection officer Dr. Stephan Gärtner explains in which form this kind of data processing is permitted for promotional purposes.

Marketing 24.10.2019

Why you should consider using influencer marketing on LinkedIn

The business network LinkedIn is in a state of dynamic development. B2B marketing is the name of the game here, not least due to the numerous B2B influencers it has to offer, who have extensive reach. But how does the business that has been ascribed to the B2C market for so long work on LinkedIn? And what does the future hold for the network?

Marketing 19.08.2019

Why data economy and successful online marketing is not a contradiction in terms

Companies that want to use customer data sparingly and responsibly for targeted online marketing are faced with several societal and legal challenges.

Resources 08.07.2019

The best collaboration tools for marketing

The need to coordinate brand strategies is increasing among marketing teams and their agencies.

Resources 21.01.2019

How product marketing delivers new product ideas

The pressure to innovate is growing. How dialog with customers helps to generate new product ideas and features.

Marketing 11.04.2019

Purpose marketing: more attitude, please!

Global brands like Nike or Procter & Gamble have shown the way: is attitude towards social issues becoming the new marketing discipline?

Future 08.09.2018

Four theses: What the future holds for marketing

From storytelling to chatbots: CMOs and CDOs reveal what will be important in marketing.

Marketing 05.09.2019

Is messenger marketing coming to an end?

We will show you what all WhatsApp, Apple, etc. can do for businesses.

Resources 13.11.2018

There’s life in the old dog yet: e-mail marketing of the future

E-mail marketing and newsletters have long been declared dead. But the reality is very different.

09.04.2020

What should be borne in mind when using influencer marketing during the COVID-19 crisis?

What impact is the current situation having on influencer marketing? Should planned campaigns be jettisoned? And what is required for credible crisis communication? We asked some experts for their opinion.

Marketing 17.12.2019

Referral marketing: nothing is more valuable than good referrers

The ratings of satisfied customers are essential for a company's success. The referral rate is therefore one of the most important KPIs for companies. In this story you will learn how to determine this rate and what can be deduced from it.

Marketing 06.09.2018

Mobile data – and its added value for marketing

Data generated by smartphones enable new marketing strategies. Daniel Rieber (MMA) explains how.

Marketing 07.06.2018

Social Media Marketing Dominated by “Stories”

If Facebook is to be believed, "stories" will become the predominant format on the social web by next year.

Marketing 05.06.2018

Thought Leader Marketing: The CEO becomes an Influencer

Thought leadership is a well-known concept, influencer marketing a current hype. Can the two go hand-in-hand?

Resources 11.09.2018

How @ links on Instagram are pushing marketing

Instagram is changing its APIs and marketers their strategy.

Marketing 26.11.2019

Come out, come out, wherever you are: how hidden Instagram like counts could affect your marketing

The number of likes is no longer visible for the first test subjects on Instagram. The company is planning to abolish the visibility of the likes worldwide following this pilot phase. But it is not only influencers who are affected by this. Inevitably, this change will also transform how companies use the platform for marketing. We look at the implications with regards to KPIs and influencer relations.

Conference 03.06.2018

Free Speeches with Marketing Focus

London Hyde Park feeling at the Boulevard

Future 05.06.2018

Augmented Reality in Marketing: 8 Current Examples

Apple, Google, Facebook and Snapchat are breathing new life into the old topics – with great success.

Marketing 03.06.2018

Instagram Marketing 2018: The Current Status

The photo app is undergoing enormous change and rapid growth. But how do you get attention here?

Business 11.09.2018

GDPR and ePrivacy: The impact on marketing

The new data protection regulations have many advantages. Katja Brandt explains how marketers can capitalize on them.

Marketing 24.09.2018

Video marketing: Three trends in facts and figures

The good news: Users want videos of companies. The bad news: The market is getting more complex.

Resources 17.06.2019

How to optimize your content marketing for Google and other platforms

Content marketing and SEO are inseparable.

Marketing 22.11.2018

Five examples of social media marketing in B2B

Social media for B2B has long been considered a waste of resources. This is a myth, as successful examples show.

Technology 28.08.2018

Voice SEO: How voice assistants are changing marketing

Alexa, Siri & Co. hardly leave any room for advertising messages. Here are tips on how this can work anyway.

Media 19.10.2018

Upright videos in marketing: Why, what and where

Once ridiculed, and today already a new standard: upright-format videos. How do they fit into the content plan?

Technology 17.09.2018

SEO in content marketing: Of pillars and clusters

Keywords have served their time as the sole guideline. It is now about being the authority on a topic.

Media 12.02.2019

Interview with Javier Piedrahita, CEO, Founder and Editor-in-Chief, MarketingDirecto

DMEXCO talks with responsible editors of our media- and market partners all over the world

Business 25.10.2019

The top 5 challenges for marketeers today

A silo mindset, the threat of cookies being banned and missing insights - we have compiled the most important challenges currently facing marketing for you. We also describe possible solutions.

Marketing 10.04.2019

What content marketers can learn from design thinking

We are familiar with design thinking in the innovation process, but it is also suitable for content marketing.

Marketing 30.04.2019

Controlling influencers more professionally

Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.

Technology 21.08.2018

Artificial intelligence in sales: 5 example applications

The potential of AI is said to be particularly high in marketing, but there are also a wealth of opportunities in sales.

Marketing 03.01.2019

Is it all just bullshit bingo? The most overestimated trends in 2019

Blockchain here, AI there—at the end of the year, marketers are overwhelmed with forecasts of the trends that will be important in the new year. Alleged trends.

Resources 30.04.2019

Content is king, even in the business-to-business world

Content marketing is not only gaining in importance in the B2C environment. More and more B2B companies are relying on digital content.

Resources 02.03.2020

Guide: How to plan a successful cross-media campaign

A good marketing campaign involves different communication channels in the effort to reach the target group in multiple ways. In our guide, you can read how to develop an expedient cross-channel strategy.

Resources 17.09.2019

The dos and don’ts for your content automation strategy

As so often, content automation involves a lot of opportunities and pitfalls. Here, too, the correct dosage and targeted, well-prepared use are important.

Marketing 12.08.2019

Between likes and hashtags: What really matters when choosing the right influencer

With growing complexity and a rising enthusiasm of many brands for the topic influencer marketing, it makes sense for marketing experts from companies to take a closer look at what really matters for successful influencer cooperations.

Marketing 28.02.2020

How agencies optimize your collaborations with influencers

New channels, new creators, new formats: Influencer marketing is becoming more and more complex. Without technical solutions and professional support, it is almost impossible to tap the growing potential of brand ambassadors.

Resources 21.01.2019

Topic AI: The e-book

16 articles on Media, Technology, Business, Future and Marketing for free download

Marketing 06.08.2018

How Deutsche Bank benefits from new technologies

CMO Tim Alexander explains how marketing is evolving into a strategic corporate function.

Marketing 05.07.2019

Having a ‘purpose’ is no longer enough

Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?

Marketing 22.08.2019

Stop the bombardment! Why conversations with customers are so important for companies

We are facing a paradigm shift in marketing. In the face of declining advertising impact and perception, even more advertising cannot be the answer – regardless of how personalized it is.

Resources 23.03.2019

From push to pull and on the customer’s radar

Inbound marketing as a path to success. And why sales and marketing are a winning combination.

Marketing 14.05.2019

B2B lead management: How prospects become buyers

Content can be used to attract not only prospects but also buyers

Business 26.08.2019

How to prevent creative bottlenecks and burnout with more clarity and automated steps

Modern marketing and creative teams have never been under more pressure to stand out, but breakdowns in the creative process have you pushing your pencil more often than boundaries. Learn why process is the key to gaining clarity to create.

Marketing 23.09.2019

Messengers in corporate communications: more than notifications with emojis

Rarely has a digital trend been so abruptly stalled as the hype surrounding messenger newsletters. In just a few months, WhatsApp will be removing them from its offering. Oliver Diepes from Plan.Net Neo explains why the great era of messenger communication has only just begun.

Marketing 12.07.2018

Branded content: branding without advertising

What can be done to combat consumer advertising fatigue? An interesting option is branded content.

Resources 17.01.2020

Template: 7 good reasons in support of a social media editorial plan

Editorial plan – the term sounds a bit dusty, almost anachronistic when it comes to social media marketing. So why is a social media editorial plan nevertheless indispensable for implementing a content marketing strategy?

Resources 05.04.2019

It depends on the processes

Regardless of whether they are start-ups or established corporations, companies are facing the challenges of digital transformation. This is what is important in the digitalization of marketing processes.

Announcements 13.09.2018

Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy

At DMEXCO in Cologne, yesterday the digital economy started discussing not only the latest trends in technology and marketing, but also its self-image and its responsibility towards users. In 2018, DMEXCO, the meeting place for all major decision-makers from the digital economy, marketing and innovation, will feature 1,000 exhibitors from 40 countries in six halls and more than 550 speakers – 48 percent of whom are from abroad and 33 percent of whom are female. Two start-up pitches are also taking place: the winner of the “SevenVentures Pitch Day” is the platform for online therapy courses Selfapy. The final of “The DMEXCO & Unilever Foundry Start-up Hatch” will be held on September 13 on the Debate Stage.

Media 25.02.2019

How wearables contribute to customer loyalty

Miniature devices are about interaction with the product. Christian Stammel describes the added value for marketing.

Future 31.01.2020

AI at work: Automated ad placement with programmatic advertising

Digital advertising is becoming more and more programmatic. In programmatic advertising, AI delivers the data that make it possible to present the right content to each user at the right time. Will traditional media planning soon be obsolete?

25.03.2020

Experts on the right communication strategy to adopt in the coronavirus era

How should brands communicate during the coronavirus crisis? Decision-makers from renowned agencies make recommendations on a communication strategy for (digital) enterprises during the coronavirus crisis.

Marketing 28.03.2019

Advertising with virtual influencers

Virtual brand ambassadors are coming and they are showing that technology optimizes influencer marketing.

Marketing 11.12.2018

Help, the nano-influencers are coming!

Following the big hype surrounding influencers with a broad reach, a countertrend is emerging: nano-influencers.

Marketing 15.01.2019

The customer journey in B2B

Digitalization makes B2B companies more visible and helps them get to know their customers' decision-making processes

Resources 04.07.2019

Growth hacking for start-ups: learning from the big players

Your product does not perform? The numbers are catastrophic? There are no guarantees to avoid this scenario. But a lot of possibilities.

Conference 26.08.2019

“Trust in you!” – the best seminars, worklabs and demos

This is what you shouldn't miss at DMEXCO 2019

Announcements 10.09.2019

Trust in you – the DMEXCO Highlights for Day 1

Nearly 400 different items on the agenda and around 1,000 exhibitors - it's hard to keep track. We'll tell you the DMEXCO team's tips for each event area, starting on Wednesday.

Marketing 07.11.2019

Optimizing local company data on Google and other search engines

The goal of location marketing services is for internet users to find company data in an optimal format in local searches on Google and other websites. You can boost your reputation using smart databases.

01.04.2020

90° turn: Vertical storytelling

Thanks to smartphones, mobile Internet usage takes place in portrait format. Vertical storytelling is used to take stories shown on social media, etc., and fill them with content. Learn how to use this method for your marketing.

Marketing 08.08.2018

How what3words wants to revolutionize the location search

The start-up has clustered the world into 3x3 meters. CMO Giles Rhys Jones explains how this will benefit companies.

Media 06.03.2020

Programmed for the future: Five programmatic advertising trends

Despite all the prophecies of doom and fears, programmatic advertising continues to scoop up a steadily increasing share of the advertising market. Here you can read about the five programmatic advertising trends that will shape the online marketing cosmos in 2020 and beyond.

Marketing 22.10.2019

Gen Z: How to Reach the New Generation of Consumers

The latest generation of consumers poses a challenge to marketers, especially in terms of formats and channels. In this interview, Germany's youngest agency boss, Charles Bahr, provides us with important insights on his generation.

Resources 25.09.2019

Free e-book “Voice and Audio”

How podcasts and voice assistants are changing marketing

Resources 16.05.2019

Social media and B2B – it works after all!

Social media works well even with B2B content – if you’re aware of the strengths of your own brand and rely on brand awareness.

Announcements 12.09.2019

These highlights await you on the second day of DMEXCO 2019

Have you lost track of all the sessions and exhibitors despite having the app? The DMEXCO team has recommendations for each event area on Thursday for you.

Marketing 18.04.2019

Using your own data at the Dynamic Desk

L’Oréal is pursuing a resolute path in marketing through consumer targeting, crafting a precision appeal to consumers that uses relevant information based on close observation of the data

Marketing 08.04.2019

Mobile advertising trends from China, Europe and the USA

From purchases and payment to simple entertainment, the multitude of ways people are now using their mobile phones is opening up many new scenarios for the advertising market.

Business 29.11.2018

Is advertising experiencing an identity crisis?

Is digitalization causing a crisis in the advertising industry? Media scholar Markus Feiks has answers.

Announcements 07.08.2018

The speaker highlights at DMEXCO 2018

A cornucopia of top speakers awaits visitors at DMEXCO 2018. On 18 stages, Minister of State Dorothee Bär, Moran Cerf (Kellogg School of Management), Alex Tze-Pin Cheng (Baidu), Philipp Schindler (Google), Telekom CEO Timotheus Höttges, Rus Yusupov (HQ Trivia), former Formula 1 world champion and investor Nico Rosberg, cyborg activist Moon Ribas, Pieter Haas (MediaSaturn), Nikki Mendonca (Accenture Interactive) and Debora Koyama (Mondelez), among others, will be delivering a wealth of inspiration and things to talk about. The full DMEXCO program with more than 550 speakers will be available from August 15 at www.dmexco.com/conference. This year, Louise Houghton will be presenting on the Congress Stage for the first time.

Media 25.02.2020

How do brands make the leap onto the Instagram Explore page?

In the world of social media marketing, getting onto the Instagram Explore page is the equivalent of striking gold. After all, appearing there makes it much easier to acquire new followers and increase your Instagram reach.

Resources 11.02.2020

Toolkit: 21 tools for social media management at a glance

Social media tools help companies implement their marketing strategies across different social media channels. Planning, posting, analyzing, managing – all this is no problem if you have the right social media management tool.

Marketing 16.01.2020

Data-driven storytelling: How numbers are transformed into stories

Data-driven storytelling is based on the great allure of stories. With this in mind, more and more businesses are adopting a narrative approach to internal and external communication in the effort to convey abstract data in vivid ways.

Conference 28.08.2019

Brands on the Internet – the best seminars, worklabs and demos

Recommendations for CMOs, marketing managers and brand managers

Announcements 18.07.2019

The DMEXCO App: a ticket key and network in one

All the relevant business information for the digital marketing community

Business 16.07.2019

Sales channels for agencies: everything as always, only better

Personal contact, content marketing and lead-nurturing for positioning with potential customers

Business 27.02.2019

Mobile first, creation first

It is not only mobile-optimized ad formats that are important for mobile campaigns to be effective. Advertising must succeed in captivating the users.

Business 09.07.2019

Upskilling the modern CMO

Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?

Business 13.06.2019

AI made in Germany is better than its reputation

Okay, it has to be said: it could be more invested in AI in Germany, policies could be more supportive, and China and the US are ahead. Nevertheless, the German AI discourse tends to be dramatic, comparing European apples with Chinese pears

Resources 15.03.2019

How to enter new markets successfully

Tapping new sales markets is a challenge for business development and marketing.

Announcements 13.09.2018

DMEXCO Day 1: dialog, inspiration & real business

DMEXCO 2018 has begun. An overview of everything that happened on the first day.

Media 19.02.2019

Interview with Zeba Mahmud, CEO & Editor-in-Chief at Arabian Marketer

DMEXCO talks with responsible editors of our media- and market partners all over the world

Expo 10.06.2018

The Expo – Answers to your Digital Challenges

The Expo provides tailor made answers and solutions for the challenges in digital marketing and business.

Business 01.02.2019

Bots: engaging in dialog with Alexa, Tinder and Lego Ralph

Robots are relieving people of a lot of work and this also applies to customer communication. They can be used to generate sales and even reach new target groups.

Expo 15.04.2018

Exposition

The Expo - answers to your digital challenges

Conference 08.06.2018

Feel the Digital World

Conference 21.05.2018

Congress Stage

Trust In You: the trending topics of this year's Congress Stage

Announcements 10.06.2018

Welcome to the New DMEXCO World!

There are great expectations of the leading event of the digital industry. This is all the more true for 2018.

Conference 11.07.2018

From start-up to brand: SevenVentures CEO Florian Pauthner speaks about the pitch of the year

SevenVentures Pitch Day has become a real institution in the start-up scene. In 2018 the competition will take place for the first time at DMEXCO. We spoke with SevenVentures CEO Florian Pauthner about working with start-ups and past winners.

Technology 10.09.2018

Relationship management doesn’t need words

To offer customers real added value, strategy and technology in companies must be more closely intertwined.

Technology 26.09.2018

Why 5G will turn everything upside down

The upcoming mobile standard 5G is not just another ordinary evolutionary step, but a revolution.

Media 05.01.2019

What all does the app with the sing-along videos have to offer?

The video clip app TikTok from China is causing quite a sensation. Here is a look at the app's potential for marketing.

Business 22.11.2019

Black Friday & Cyber Monday 2019: what you need to know

On 29 November 2019, Black Friday will once again take over the market. As every year on the fourth Friday in November - the day after Thanksgiving - retailers will be enticing customers with attractive discounts. This applies to everything from clothing and cosmetics to electronics and household goods. In almost every product group, items are offered at reduced prices.

02.06.2020

Programmatic in-housing: challenges for advertisers and media agencies

In times of programmatic advertising, are media agencies becoming obsolete? Dr. Fabian Göbel from The Nunatak Group explains why it is too soon to say farewell to the intermediaries and how companies and agencies can adapt to the new options.

19.05.2020

From advertising to accounting and more: 4 practical tools for Amazon merchants

As the saying goes, “trade is change”, and it is especially true for giant online sales channels like Amazon. Useful tools designed for Amazon merchants will help you set up your business perfectly and get better results.

28.04.2020

How to reach your target group more individually with psychographic targeting

Socio-demographics were yesterday: with psychographic targeting, target groups can be identified accurately and addressed more individually than through socio-demographic stereotypes. Find out how this works in this article.

22.04.2020

How to stand out from the crowd with a convincing value proposition

What value do your customers really get when they choose your product? For your marketing and sales success, it is essential to develop an on-target and concise value proposition. Find out how to do this here.

Announcements 18.02.2020

“Attitude matters” is the motto of DMEXCO 2020

What does the digital economy stand for? For innovative technologies, social progress and the enrichment of everyday life. But also for discussions about privacy, data protection and debates about fake news and digital manipulation. Under the motto “Attitude matters,” DMEXCO 2020 invites you to a dialog on where and how the industry can and intends to show its attitude.

Resources 31.01.2020

Your DMEXCO stand: download our Exhibitor Guide for free

Networking, new customer leads, brand awareness, staff recruitment, image cultivation: all these goals can be achieved with a stand – especially when it’s at the largest trade fair for digital marketing.

09.04.2020

Twitter Topics: how marketers can benefit from this new feature

Users can use Twitter Topics to follow trends of interest to them. Brands can take advantage of this for their Twitter marketing. After all, users also discover new accounts via the Topics feature.

Business 09.10.2019

What role does personalization play in content commerce?

Norman Nielsen is Director Organic Growth at the online travel booking platform omio.com. He previously served as Head of Content Marketing at Zalando for several years. In the DMEXCO interview, he tells us why large platforms have to create personalized experiences to be successful.

Resources 19.03.2019

Topic Mobile: The E-Book

13 articles on Business, Media, Marketing and Technology for free download

Resources 30.08.2019

E-book “Collaboration”

How digitalization is changing the way companies and agencies work together

Business 31.01.2019

Investment trends 2019: Follow the money

E-commerce and advertising remain exciting businesses for investors, while financial and legal technology are gaining in importance – the lucrative investment trends for the digital industry.

Expo 10.09.2018

“No doubt we will set the bar even higher”

BVDW President Matthias Wahl speaks about his expectations for DMEXCO 2018 and the association's offerings.

Resources 02.04.2019

Brand safety: Don’t play with those grubby kids

Advertising environments can harm brands. How to prevent critical questions from customers and supervisors.

Business 12.04.2019

Why employees are your best brand ambassadors

Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.

Marketing 02.07.2019

Don’t forget the emotional connection

Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers

Future 23.07.2019

Building a customer-obsessed culture

The scramble is now on to cater for the consumer’s ever-changing demands. But an entire company culture obsessed with their customer has to start at the top.

Future 01.08.2019

How the digital agency of the future will work

Agency landscape is changing rapidly. Digital agencies in particular must constantly reinvent themselves, build up special knowledge and cover more disciplines in order to remain competitive. Where is the digital agency of the future heading?

Media 06.05.2019

Using Instagram stickers correctly

They increase reach and boost interaction. Instagram stickers in the stories offer great potential and bring companies and users closer together.

Technology 14.06.2019

When text automation really pays off in e-commerce

They quickly compose high-quality texts in multiple languages: text robots make life easier for online shop operators, especially when it comes to creating content.

Expo 25.06.2019

8 tips for optimizing your trade fair presentation

Several things should be considered before, during and after the trade fair to ensure the event is a success for your company.

Business 10.07.2019

Here’s how to select the ideal agency for your digital projects

Keeping a few key things in mind can help ensure successful teamwork.

Marketing 11.07.2019

True transparency is harder than it seems

Brand transparency is no longer an option, but marketing requirement. Five marketing experts discuss their biggest challenges when it comes to improving brand transparency and consumer trust.

Resources 30.07.2019

Why it is hard to get past platforms

Own web shop or platform? This is a question that moves many online merchants. The truth is that both elements are part of a reasonable e-commerce strategy.

Marketing 31.07.2019

You don’t need a flagship store

Most brands sell their products in mediocre online shops for the recommended retail price. This will never work and is just wasted money.

Technology 05.11.2019

The end of the cookie world as we know it

A recent European Court of Justice ruling and a technical change in the browser world have dealt a severe blow to the advertising industry - and probably also made it clear to the latter that alternatives must be sought.

Business 09.09.2019

Trust, ethics and a new customer focus – the trends of DMEXCO 2019

At DMEXCO we will be presenting you the future trends you should be aware of. We have summarized these in a roadmap for you.

Marketing 20.09.2019

Live chat in the web shop: product competence meets spelling skills

While live chats have become standard in online commerce, video chats are slow to gain acceptance. The reason is trivial.

Resources 30.10.2019

How to achieve successful advertising in podcasts

Podcasts have made a much-publicized comeback in recent months. The media format just plodded along and was considered a niche format for many years. This has now changed. Podcasts have therefore also aroused the interest of marketers and advertisers. And quite rightly so.

Expo 31.10.2019

#DMEXCO19: facts, figures & pictures

"Trust in You." This year's DMEXCO took place on 12 and 13 September in Cologne under this slogan. International decision-makers from digital business, marketing and innovation came together at Koelnmesse to discuss the central role of trust between companies and users.

Resources 29.11.2019

Augmented reality at DMEXCO: how mobile.de presented its new AR products at DMEXCO

How do you present augmented reality at a trade fair? Germany's largest car marketplace, mobile.de, set an example this year at DMEXCO and, together with the digital agency cynapsis interactive, created a unique trade fair experience based on AR content.

Technology 09.01.2020

Here’s how to find the right CRM software for your business

From startups to large conglomerates: CRM software optimizes customer care, supports lead generation and facilitates numerous work processes. Here you can read which CRM types are available and which criteria need to be observed.

Business 23.01.2020

Recognizing and capitalizing on potential: Agile processes in product development

Agile methods offer major advantages for product managers. Mirko Theine, Senior Manager at zeb.rolfes.schierenbeck.associates, offers some tips and reports on what opportunities exist and what is important when introducing agile working methods.

Business 11.02.2020

Agile sales – 8 steps to building agile sales teams

Agile sales is key to achieving a powerful, flexible and viable sales force. Agile sales teams are created by adapting methods such as Scrum or Kanban as used in software development and IT project management.

31.03.2020

Added value or gimmick? Augmented reality in e-commerce

Touching things, trying them on and trying them out, taking them with you there and then – these are experiences that online retail has yet to offer its customers. Does augmented reality help e-commerce to offer at least as good a CX as in-store retail?

Marketing 10.05.2019

Social media ideation: Using a single topic to create as many pieces of content as possible

Who wouldn't want to generate as much attention and reach as possible for their own content on social media? Our tips for brainstorming, creation and distribution can help you get one step closer to achieving this goal. Want to bet?

Business 23.05.2019

Xing: the unbreakable network made in Germany

One of the oldest platforms boasts impressive results.

Media 03.05.2019

Social media: more than just another communication channel

More and more companies are discovering social media as a channel for addressing customers

Announcements 07.09.2018

Speakers’ Forum Highlights

The top speakers and topics you definitely don’t want to miss on September 12 and 13.

Media 02.05.2019

Consolidation among social media platforms

Social media provides profound data and is increasingly becoming part of everyday professional life.

Conference 06.06.2018

2 Stages and a Start-up Hatch

During DMEXCO, B2B and B2C start-ups of the marketing and media industry pitch in front of customers and investors.

Announcements 09.06.2018

Reach your Destination Faster with the New DMEXCO Guidance System

We have been accompanying the digitalization process for around ten years now. Our answer to the vast growth: better guidance!

Media 19.07.2018

Alexa, what is the future of voice assistants?

All the big names in the industry are seeking to take the top spot in the market that could also fundamentally change marketing.

Announcements 23.07.2018

We want your stuff!

You have relevant insights? Unique know-how? Trend-setting Use Cases? In short: Cool stuff? Bring it to us!

Media 09.08.2018

From sound logo to sound branding

What does a brand sound like? Voice-based assistants are making marketing strategists think about this more and more.

Announcements 24.08.2018

DMEXCO podcast: A treat for your ears!

Katja Nettesheim & Alex Wunschel talk to exclusive guests in audio format for listening to now and then.

Marketing 29.08.2018

The Art of Digital Advertising

Why the industry is well underway, and how esthetics and courage help braving it.

Marketing 04.07.2018

Adobe survey reveals the ingredients required to achieve great customer experiences

2018 Digital Trends report indicates impressive customer experiences require impressively designed content.

Media 15.10.2018

Amazon is increasing its shares of ad spending more and more

Industry experts see massive shift in advertising budgets in the months ahead.

Media 12.11.2018

Customer service: Messengers beat social media

After the phone and e-mail, this channel is growing increasingly popular – but there are some elements to keep in mind

Marketing 06.12.2018

ePrivacy regulation: many losers and one winner

Why hardly anyone would benefit from the new legislation, and what companies should do now.

Media 17.12.2018

Marketers demand more quality from Facebook

Users distrust Facebook, advertisers continue to invest. Coca-Cola CMO Michael Willeke explains why.

Marketing 18.12.2018

Brand safety is still too often underestimated

Programmatic advertising control often pushes ads into inappropriate environments. Is the brand image at risk?

Media 05.02.2019

Interview with Brian Morrissey, President and Editor-in-Chief, Digiday

DMEXCO talks with responsible editors of our media- and market partners all over the world

Conference 01.04.2019

Experience Stage

Beyond the future. The three trending topics for the Experience Stage are creativity in AI and robotics, virtual & augmented Reality, and voice.

Business 26.04.2019

More Women in Management

Frederike Probert is launching Mission Female, a network of women leaders. Already a rapid success.

Business 07.11.2018

AI in companies: Definitely a matter for top management

Personalization is the most important task for artificial intelligence, but it’s just the beginning.

Marketing 29.08.2019

How marketers can benefit from TikTok

Tiktok will be one of the hotly discussed new players in the social media environment at DMEXCO. We spoke to Inam Mahmood, who intends to show European marketers how they can earn money with singing and dancing.

Resources 27.11.2019

Proper briefing has to be learned

Little effort and high quality: a consistently formulated briefing ultimately ensures a project will run smoothly. After all, the end result always depends on the quality of the input.

Business 12.11.2019

Using Customer Intelligence to get the most out of customer data : “We never stay in a state of shock.”

The bicycle producer Rose Bikes based in Bocholt, Germany has been observing how customers shop for the past 112 years. With its own Customer Intelligence department, the company is now tapping into this treasure trove of data to offer its customers an even better shopping experience. Sebastian Bomm, Director User Experience and Customer Intelligence at Rose Bikes, explains the medium-sized company's approach.

Technology 26.09.2019

Artificial intelligence in customer dialogue

How chatbots can help you optimize your customer experience

Business 12.09.2019

#TrustInYou – Live from the DMEXCO Vol. 2

Insights, impressions and emotional moments – live of the second DMEXCO day.

Expo 10.09.2019

8 “Good-to-Knows” for your DMEXCO visit

Tomorrow's the day. Doors to DMEXCO 2019 open at 9 a.m. Here you can find out what you need to know before visitors, exhibitors and speakers meet.

Business 25.07.2019

Agile teamwork: uncertainties as opportunities in a dynamic business world

Agility has become a buzzword. Whether agencies or other companies, everyone wants to make their working methods more agile. What is often forgotten is that the result matters, not the way to get there.

Business 20.08.2019

How successful B2B eCommerce works

Today’s decision-makers in B2B purchasing processes discover, compare and make purchases online. This makes an online shop almost a must-have for B2B companies. We have compiled three examples from the B2B environment that show where the journey in B2B commerce is headed.

Future 09.08.2019

Speed of innovation in medium-sized companies: agile like Amazon

The motto is: doing!

Conference 29.07.2019

The CVC conference: information, inspiration and networking

An exchange among corporate venture capital investors - new paths and the perfect pitch

Future 27.07.2019

Innovation for the core business: corporate start-ups

How the Otto Group is shaping its digital future

Future 15.07.2019

How innovation labs help in the digitalization process

Interview with Christian Lindener, CEO of Wayra, the Telefonica Lab.

Business 04.12.2019

Building a sales team – how to find the perfect candidates

Sales staff are the interface between products and customers – so your company’s success depends on creating a first-class sales team setup. The oft-mentioned soft skills are what matter when it comes to recruitment.

Marketing 03.12.2019

Beautify your sales: tips for outstanding UX design

The target group's user experience is a decisive success factor in e-commerce. Creative and well thought-out UX design can have a positive impact on the user experience and transform interested parties into buyers.

14.05.2020

Here’s how to strengthen your brand safety and suitability during the coronavirus pandemic

Search terms relating to the coronavirus are among the keywords that are currently being blocked by marketers the most. Oliver Hülse from Integral Ad Science explains why a good brand safety and suitability strategy should not simply focus on blocklists.

Business 23.12.2019

Shopping in a collective – Social commerce is evolving into social group buying

A collective shopping experience instead of Shoppable posts or tell-a-friend buttons: Social commerce is being invigorated thanks to an approach that combines group buying and social discovery. The Tupperware-party principle has finally made its way to eCommerce.

Media 27.12.2019

What can digital audio advertising do in the context of media planning?

Radio is dead. Long live radio. Or at least audio. Podcasts, smart voice assistants, digital radio offerings and audio-streaming services have transported audio advertising into the new millennium. How can advertisers and media planners tap into the audio boom for themselves?

06.02.2020

Design thinking: Merely a buzzword these days, or still an innovative creative approach?

In part 1 of our three-part series on design thinking, we invite you to take stock: How is design thinking doing? Is it still THE innovative approach to brainstorming or has it already had its day?

Future 06.03.2020

3 tips for voice search in eCommerce: How to get your store voice search-ready

Voice search via voice assistant is preparing to become a standard for online searches. With this in mind, anyone whose business model is based on eCommerce is well-advised to prepare his or her website and company for this development.

18.03.2020

3 practical collaboration tools for the coronavirus outbreak

Are you lacking a collaboration tool for communication, social media management or transparent project management? We introduce our favourites, which are sure to lend you a helping hand when working from home.

24.03.2020

Guide: How to use Snapchat advertising for your eCommerce

Especially in times of the crisis of the coronavirus, the focus is increasingly turning to eCommerce. Use our free guide to learn how to make the most of Snapchat for your online business.

03.04.2020

Is the coronavirus pandemic an engine for the digital transformation?

The coronavirus pandemic is having a profound impact on social life and the economy. How are digital companies getting along during this crisis? Will the crisis fuel actually end up driving the digital transformation? Forecasts derived from the DMEXCO Trend Survey.

20.04.2020

Corporate digital responsibility: why digital ethics are essential

Where do the ethical boundaries of digitalization lie? And what are the digital responsibilities of companies? Find out here why we should strive now more than ever for corporate digital responsibility (CDR).

06.05.2020

Guide: How can agile working be implemented in agencies?

Many agencies claim to be agile. What that actually means, however, often remains hidden from both the client and the team. Our guide shows you how to profitably implement agile working in your agency.

11.05.2020

Remote leadership: how to manage your team from anywhere

Digitalization makes it possible to work together in virtual teams whatever the location. However, remote working poses special challenges to managers. In the following, we’ll explain how to successfully overcome these.

Business 27.06.2019

Shout out for more female empowerment

It's time to increase the visibility of "female power" in the digital economy.

22.05.2020

Managing the change process: why the digital transformation demands a clear attitude

In the era of digitalization, transformation should be a constant in the working culture of a company. Anyone who fails to recognize the latest trend will be left behind. To lead the way and keep their company on track, managers need one thing in particular: a clear attitude!

25.05.2020

Fight fire with fire? Strategies for surviving in a VUCA world

The VUCA world refers to the conditions of the digital world of work, something that managers especially struggle with. What strategies help you to safely navigate this VUCA environment and even actively shape the transformation?

26.05.2020

Meaningful brands: What are the key ingredients of your brand value?

Brand value – the value of a brand is much more than the mere monetary value, known as brand equity. The Meaningful Brands study provides advice on how your company can increase its brand value and improve its brand image.

28.05.2020

Using the Cynefin framework to develop problem-solving approaches appropriate to the situation

Growing complexity, best described by the term “VUCA”, is one of the biggest challenges for managers. One approach to tackling this complexity is the Cynefin framework. We explain how the model works.

Business 01.07.2019

Shout out II – For more female Empowerment

DMEXCO creates space for more female power in digital business.

Resources 24.09.2019

Checklist for an optimal omnichannel customer service

The multitude of channels poses a great challenge to shop operators and companies. Which channels are relevant? What do they offer customers and companies? How can I orchestrate them efficiently and effectively? We provide you with 9 must-haves for a service strategy that works.

Business 19.06.2019

Start-up atlas of Germany

Where is it worth launching a company and investing?

Marketing 25.10.2018

More and more on the radar: eSports

Market opportunities forecast to reach 1.4 billion euros by 2022

Announcements 11.06.2019

DMEXCO 2019: “Trust in you”

Appreciation and trust for digital value creation

Announcements 12.03.2018

DMEXCO Goes for Greater Quality in 2018

Six halls, again more than 1,000 exhibitors, stable ticket prices

Conference 09.06.2018

Your Opinion Counts!

An extraordinary stage, live voting, a hot seat and passionate debates.

Conference 10.06.2018

Core of the Conference and Trending Topics

Announcements 02.07.2018

DMEXCO 2018: New Tickets, Stable Prices

From 2. July on, online ticket sales will begin for the tenth edition of DMEXCO, which will be held in Cologne from September 12 & 13. The prices for the two-day ticket are set to remain stable at €99 ! Discounts will be provided to students and "Young Leaders".

Future 13.07.2018

Using future technologies to tap into new business opportunities

Smart Data, AI, AR and IoT are not only disruptive, but also enable new business models.

Media 20.07.2018

Pinterest: digital window shopping is gaining ground

The visual network is beaming with new features and increasing figures. Here are the most important facts and tips.

Future 23.08.2018

Tokenizing your Body: Why the GenZ sells its data

The SUPA app can be used to gather data on young people's lifestyles. That interests a lot of brands.

Business 03.09.2018

“Technology trends are fast and unstoppable”

Philipp Schindler, Google's Chief Business Officer, talks to us about digital trends and DMEXCO 2018.

Announcements 05.09.2018

Travel to DMEXCO 2018 with Lufthansa FlyingLab

Exciting topics, fascinating speakers and networking at an altitude of over 30,000 feet.

Announcements 09.09.2018

Final countdown: the last news prior to DMEXCO 2018

In just a few days, the global digital community will convene at Koelnmesse for DMEXCO 2018. The DMEXCO team still has some exciting news for you: the Berlin cult party series I LOVE ENGTANZ will be the "partner in crime" on September 12 for the official DMEXCO Party and Nelson Mandela's grandson Kweku Mandela will be discussing the relevance of podcasts with Jan Böhmermann on the Congress Stage at the exclusive DMEXCO VIP Opening. In addition to this, the finalists of the "SevenVentures Pitch Day" have been selected. There will also be a new format at the 2018 Expo: the "World of Agencies" in Hall 8.

Media 10.09.2018

Video boom: Why marketers love moving images

Video is all the rage. Publishers have the opportunity to serve these with their high-quality environments.

Announcements 14.09.2018

DMEXCO Day 2: Satisfied faces everywhere

The second Expo and Conference day had a lot to offer. An overview including the first balance.

Business 24.10.2018

Omnichannel commerce: One customer – many channels

A sensible combination of different sales channels in e-commerce creates satisfied customers and new potential for retailers.

Technology 15.08.2018

DMEXCO Blockchain Originals – a creARTive Challenge

Albrecht Behmel translates the DMEXCO motto into four paintings. Will one of the 15,000-euro originals be yours soon?

Marketing 31.10.2018

Pinterest communities: New feature for interactions

A clear step in the direction of the social network – Direct access to the target group possible

Conference 01.04.2019

Debate Stage

Opinion matters here! An extraordinary stage, live voting, a hot chair and passionate debates.

Business 06.06.2019

Finding and retaining IT professionals

Hardly any other professionals are as in demand as developers. Sean Bave of Stack Overflow explains how to find the right IT professionals for your startup.

Media 08.11.2018

Seek and find: The perfect SEO strategy

Google is forever changing its ranking algorithms. Companies need to be equipped for this.

Business 04.06.2019

At eye level with the global players

Seven reasons why your start-up should be part of the DMEXCO.

Resources 24.05.2019

Your Social Media e-book

From ideation and legal facts regarding influencers to social marketing in B2B: 12 articles with compact content are available for download.

Media 09.05.2019

“Focus instead of scatter”

Helge Ruff has been focusing on social media for eight years now. His special agency One Two Social serves clients including KFC, Süddeutsche Zeitung, MAN and Oddset. We spoke with him about the present and future of social networks.

Marketing 17.04.2019

Visual search SEO: Pinterest is in the lead

Search engine optimization was considered doomed to obsolescence – until visual search SEO came along.

Marketing 23.04.2019

The purchase journey: what role do brand preferences play?

A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.

Business 06.03.2019

Pricing by budget and behavior

Individual pricing is on the rise. To this end, users are being analyzed with regard to their purchasing power, willingness to pay and social behavior.

Marketing 03.03.2019

Earn more with apps

The use of apps is increasing worldwide, thus increasing sales opportunities for retail and media, connecting sales channels and attracting young target groups.

Technology 28.02.2019

How smartphones are changing buying patterns

Smartphones have become an integral part of online purchasing processes. Here's a look at what has to be considered and which trends are important

Technology 26.02.2019

Five trends in the mobile communications market

There are some issues that cannot be ignored in Barcelona this year. Here is a look at which ones they are and what they mean for the internet industry.

Media 29.01.2019

Interview with Claire Beale, Global Editor-in-Chief, Campaign Magazine

DMEXCO talks with responsible editors of our media- and market partners all over the world

Business 23.11.2018

Experience creates success: Online retailers show how

There’s something going on in the cities: Online retailers’ concepts rely on fine selection, touch and feel, and experience.

Business 19.07.2019

Trust and communication for good teamwork

Prerequisites for daily cooperation

Business 07.06.2019

Why a start-up might be your next employer

IT professionals do not look for jobs, but are found by companies. Sean Bave from Stack Overflow explains why your next career step could very well be in a startup.

Future 22.07.2019

“For more than money good philosophy is needed”

DMEXCO is encouraging reflection on the business - Philosopher Dr. Brennan Jacoby about trust and giving meaning to work

Business 17.07.2019

Why you shouldn’t write off agencies when it comes to digitalization issues

Digitalization cannot succeed without management consulting. Is this really always true? We list reasons why it sometimes makes more sense to rely on digital agencies.

Business 12.07.2019

10 tips for working in decentralized teams

When project team members are spread across various locations, it can make teamwork more complicated. A few game rules can help.

Expo 26.06.2019

Future Park: The perfect stage for growing start-ups at DMEXCO

E-learning solutions, feedback culture and rapid prototyping are just a few of the start-up approaches that will be presented to potential business partners and customers on two days in Cologne.

Business 24.06.2019

How investors and start-ups find each other

Financing is still one of the biggest challenges for start-ups. Here's a look at how to make an impressive pitch for investors.

Business 18.06.2019

7 start-up myths undergo a reality check

Start-ups are often either idealized or demonized. The truth is usually somewhere in between. We spoke with Nico Lumma and Christoph Hüning from start-up partner Next Media Accelerator about common myths.

Resources 12.06.2019

These 10 tools can help your start-up take flight

No company can do without the right collaboration tools. Wrong decisions can quickly lead to dead ends and cause growing pains.

Marketing 08.05.2019

What influencers and companies are allowed to do

Media attorney Christian Solmecke explains what companies have to pay attention to in their social media presence and which issues are still not clearly regulated.

Business 03.06.2019

New ways of working and togetherness

In the search for a work culture that best supports employees, agencies are discovering new ways of working. Hierarchies are not wrong in themselves — they just have to be rethought.

Resources 29.05.2019

5 questions about the near future of e-commerce

Amazon is both a blessing and a curse: experts see some challenges for business.

Marketing 22.05.2019

What customer loyalty really means

It took several decades from the discount brand to the loyalty programme. If you want to make more of it, you have to be creative today.

Media 20.05.2019

Blogging for managers: how LinkedIn became a business medium

Content is the key to successful corporate communication and leads are always more important than likes.

Technology 15.05.2019

Listen better: Making new decisions with listening

Hear what the customer has to say: Companies are gaining valuable insights into their target groups’ sensitivities with the help of social listening.

Media 13.05.2019

How to easily design social graphics

A picture says more than a thousand words—and can easily be distributed on social media as snackable and sharable content.

Expo 25.04.2019

From Start-up Village to Global Success

Last year, just a few days old, they hit the Start-up Village at DMEXCO. A year on, they’re consolidating the European market. Here’s Spaceboost’s success story.

Marketing 06.08.2019

5 steps for the optimal handling of customer reviews

The reputation of a company is increasingly in the hands of consumers. We show you how to manage reviews in order to keep your company’s reputation intact.

Marketing 16.04.2019

Voice search SEO: When a result is all that counts

Parallel to the rise of language assistants, voice search is becoming increasingly important, and this includes SEO.

Resources 02.08.2019

Which shop system fits? Online shop solutions in comparison

How to find the right e-commerce shop system?

04.03.2020

5 tips to successfully implement the design-thinking process

In Part 2 of our series on design thinking, you will learn the prerequisites that must be met to implement a design-thinking process in product development and sales – to unlock its full potential.

Resources 07.08.2019

10 tips for improving product data on amazon

Of images, bullet points and descriptions: Consistent data optimization ultimately boosts sales.

Media 31.01.2020

6 tips for user-friendly online forms in online shops

Good online forms can make the difference between customers making or canceling a purchase. Improve the usability of the web forms in your online shop with these tips.

Announcements 22.03.2019

SAP’s Martin Wezowski: with punk rock and respect for customers

In our podcast, the chief designer and futurist of SAP explains to us why relationships and empathy are so important in marketing.

25.05.2020

Customer centricity and innovation: examples of design thinking

In part 3 of our series, we explore two examples of design thinking from Bosch and Airbnb and show how adaptable and versatile the creative approach can be when it comes to solving various problems faced by companies with different starting points.

30.04.2020

How to onboard new agency clients successfully

In successful agencies, the professional onboarding of new clients is a top priority. Besides sharing expectations and defining common goals and processes, the focus is on building trust.

23.03.2020

Free tools for teamwork during COVID-19

COVID-19 has spread rapidly all around the world and is having dramatic economic consequences for many companies. Free teamwork tools are therefore needed for a quick transition to working from home.

Resources 10.03.2020

Successful A/B testing in e-commerce: Why precise hypotheses are important

A/B testing is an efficient instrument to let shop owners optimize their websites. Precise hypotheses lay the foundation for meaningful results. Our free template shows you how to define them to achieve a constructive outcome.

Technology 27.02.2020

Agile project management: A comparison of 5 practical tools and apps

It took just a few years for agile project management to establish itself as a standard in software development. Here you will find out which five software tools and apps ideally map and support the processes involved in agile project management.

Business 19.02.2020

Developer Relations – Why software vendors should invest in DevRel

Developer relations, or developer marketing, is seen as one of the top trends in the digital economy. IT and tech companies enjoy huge economic benefits from a direct line to external developers.

Business 18.02.2020

Goodbye productivity killers: 20 tips on how to create efficient meetings

Do you find yourself having to attend meeting after meeting and you don’t know when you’ll get your actual work done? If so, then there is an acute need to make your meetings more efficient! Find out here which adjustments you can make so that your meetings bring better results in less time.

Business 24.01.2020

How to identify and evaluate new market opportunities

In corporate development and when branching into new business areas, it is crucial to recognize and utilize the driving forces in the market. Accurate market analyses form the basis for an in-depth evaluation of market opportunities.

Business 14.08.2019

Is your shop secure against written warnings?

Legal services put you on the safe side.

Resources 06.12.2019

Comparison of providers: Want bug-free software? Crowdtesting is the answer

Crowdtesting can serve as a useful quality assurance tool during software development. Unbiased users test software on their own devices and help improve bug finding and fixing with their reports. Market and user analysis can also be conducted by soliciting usability suggestions.

Business 13.11.2019

Charting the rise of the ‘brandless’ brand

With the very foundations of a brand designed to ensure consumer protection and signify reliability and quality, will brandless organisations ever have the power to change the concept of brand-building altogether?

Business 08.11.2019

Data to me! – how brands can emancipate themselves with regard to data technology

Brands today can no longer afford to manage their valuable customer data via Google, Facebook or Amazon. Only those who aggregate and manage their own data can address buyers without detours. Tight-knit customer loyalty can only work in direct contact.

Business 11.10.2019

Sustainable start-ups: Can climate protection and business work in combination?

Green, greener, start-up. More and more companies are focusing on sustainability. But how can this demand be met without foregoing the demands of a prospering business? In this interview, CHOOOSE founder Andreas Slettvoll indicates how this can work.

Technology 27.09.2019

One click to the essence: To-the-point videos with GoEssential

Have you ever found the right video, started it and then spent ten long minutes waiting for substance? It makes you want to scream out "get to the point" and "where is the interesting part?". Does this sound familiar to you?

Technology 16.09.2019

Changes coming with Strong Customer Authentication

Two-factor authentication and SCA will mean some adjustments in e-commerce.

Media 06.09.2019

Why Trust is rightly top of DMEXCO’s agenda

DMEXCO’s theme of ‘Trust in You' couldn’t be a more relevant and timelier topic for when the top minds in advertising, media and technology gather in Cologne this year.

Resources 16.08.2019

Three learnings from the success story of Opinary

Leveraging the reader’s opinion to gain more relevant reach.

Future 27.03.2019

Google Assistant in the fast lane

The Alexa competitor is now available on one billion devices and increasingly versatile. Here is a look at what is possible now and what the future holds.

Expo 04.06.2018

The Future’s Successful Generation of Entrepreneurs

At DMEXCO, the future's successful generation of entrepreneurs will meet in the Start-up Village for two days.

Media 14.03.2019

What you should know about YouTube Stories

The video portal is also jumping on the stories bandwagon. This is good news for companies.

Marketing 09.08.2018

Social media automation that doesn’t bug you

Machines are better suited for some tasks than people — with one big exception.

Expo 08.09.2018

Alexa, what’s up at DMEXCO?

In the World of Experience, Alexa provides information about the Conference program, the parties or DMEXCO in general.

Announcements 06.09.2018

DMEXCO Party: Love and Engtanz in Wolkenburg

The official party on the first evening takes as its motto “DMEXCO meets I LOVE ENGTANZ”.

Marketing 06.09.2018

Customer centricity: Data ownership as central basis

To put the customer back at the center of attention, companies have to invest in their own data.

Announcements 04.09.2018

Short spurt on the way to #DMEXCO18

Before Cologne trade fair opens its doors for the Expo and Conference in a few days’ time, we are stepping on the gas once again!

Business 03.09.2018

Retail’s best concepts

As CEO of Saferock, Shah Karim advises retailers worldwide. Read about his favorite strategies here.

Technology 22.08.2018

How Deutsche Telekom uses blockchain

Blockchain opens up new business potential. Alexandra Mikityuk about its use at Deutsche Telekom.

Media 17.08.2018

WhatsApp: The giant is opening up to businesses

Finally, companies get official tools for the messenger. A look at the current and upcoming features.

Technology 14.08.2018

Artificial Intelligence: People must be the consciousness of the system

To use machine intelligence sensibly, companies have to think from the customer, says Melanie Cook.

Media 01.08.2018

Content distribution: seven ways to reach more readers

Even excellent content is not automatically successful. Several components are required for this.

Future 28.09.2018

Oculus Quest: a new milestone for VR

The new headset could give Virtual Reality a significant boost thanks to its competitive price and considerable features.

Technology 31.07.2018

Christof Baron: “Blockchain has a speed problem”

Blockchain is one of the big buzzwords of 2018. DMEXCO asked media expert Christof Baron how this technology will influence the media business.

Technology 30.07.2018

How companies benefit from programmatic

Advertising spaces are becoming increasingly programmatic. As a result, the power structure between companies, agencies and marketers is shifting.

Media 18.07.2018

Rus Yusupov about the phenomenon HQ Trivia

What is the future of television? Rus Yusupov has an answer to this question: it is called HQ Trivia.

Future 09.07.2018

What Virtual Reality needs for its breakthrough

VR has experienced a boom, but it is still a niche product. A lot needs to be done for the mass market.

Expo 09.06.2018

Networking at its Best

The lounge is the exclusive retreat for national and international top agencies and their clients.

Conference 08.06.2018

Take C.A.R.E. – Motto and Motivation for the Industry

The motto of the DMEXCO 2018 shows: The digital economy is aware of users’ needs.

Conference 07.06.2018

Motion Stage – Celebrate Video

The Motion Stage brings the future of video to the big stage: it's exclusive, emotional and informative!

Expo 21.05.2018

Future Park Start-up Area

The future generation of successful entrepreneurs will meet for two days at DMEXCO in the Start-up Area of the DMEXCO Future Park.

Announcements 12.09.2018

Ready for DMEXCO 2018: Report from the day before

The day before DMEXCO 2018 is all about fine-tuning and finishing. An overview and status report.

Media 17.10.2018

More precise on screen: Addressable TV

Rethinking in demand: Mass-audience-compatible advertising for classical television is becoming obsolete

Media 11.03.2019

Class instead of mass: salvation for the ad-financed web?

As the alchemist Paracelsus already knew, the dose makes the poison. How does that apply to advertising?

Resources 14.01.2019

What’s the next step with chatbots?

While the great optimism surrounding the digital helpers has evaporated, their future is still exciting.

Technology 26.02.2019

How Apple and Google are changing the way people pay

Why things are changing when it comes to payment in Germany and how online and offline retail can benefit from it.

Business 22.02.2019

Thought leadership: a question of personality

Personal branding expert Marvin Eichsteller speaks about dialog, channels and opportunities in digital leadership.

Technology 15.02.2019

The hope of conducting retail transactions via voice assistant

You can find Siri, Alexa and Google Assistant in more and more living rooms. However, Germans still rarely use the smart speakers for shopping.

Business 08.02.2019

6 to dos: how retailers reduce their returns rate

From collecting data to opening pop-up stores: these methods help e-commerce retailers better serve their customers. This means money.

Future 06.02.2019

CES trends in 2019 and what they mean for marketers

The industry event in Las Vegas showed where the tech journey is heading at the moment. We assessed the most important innovations.

Future 24.01.2019

AI: experts call for testing and federal digital agency

The risks are not yet known and legal regulation of algorithmic procedures is still in its infancy

Future 22.01.2019

AI Ethics I: What do we want to use AI for?

Artificial intelligence can help solve many problems, but it can also create new ones if we are not careful.

Future 18.01.2019

Quantum computers: the hardware for AI

Constantly increasing requirements necessitate new hardware systems. The age of quantum computers is dawning.

Business 10.01.2019

Day one before and after the digital transformation

Smart phones, social media and gamification: this is how companies are making their way into the digital era

Future 09.11.2018

Massages and music: This is what mobility at Audi looks like

With Valtech, Audi is working on ways to save time savings, safety – and on technological gaps. A review.

Media 08.01.2019

Facebook maneuvers its YouTube competitor into position

After getting off to a moderate start, Facebook Watch is now set to grow. Is it worthwhile for companies to be present here?

Future 12.12.2018

Blockchain: smart and justified

Attorney Yvonne Schäfer sees great potential in many industries

Marketing 07.12.2018

Is advertising experiencing an identity crisis? Part II

Why native advertising is not the solution

Marketing 05.12.2018

ePrivacy Regulation: wider implications than the GDPR

The digital economy is faced with a body of legislation that could lead to lasting changes.

Marketing 03.12.2018

German login alliances: The potential of Verimi and Net-ID

Easy access for customers - Better data for the companies involved

Media 26.11.2018

Social sells – when ads are planned

Facebook, Instagram and other social-media channels help achieve business goals.

Business 16.11.2018

Social selling: New features, new luck

These are the features with which social platforms are again trying to profit from eCommerce.

Media 14.11.2018

“Smart Campaigns:” Google uses AI to advertise for SMEs

Google has turned to a new type of campaign to attract small and local businesses

29.05.2020

What awaits the advertising industry after third-party cookies become extinct?

The imminent end of third-party cookies is a turning point for the online advertising sector. It is still not entirely clear how the demise of cookies will impact personalized advertising, and a similar across-the-board solution has yet to emerge.