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Influencer Marketing Success Stories for Every Stage in the Marketing Funnel
While influencer marketing gets a lot of hype, savvy brands have figured out how to successfully apply influencer marketing tactics…
Influencer Marketing macht Marken kaputt!? Über den Sinn und Unsinn einer sich etablierenden Disziplin im digitalen Marketing
Influencer Marketing ist mittlerweile aus dem Kommunikationswerkzeugkasten nicht mehr wegzudenken. Gleichzeitig gibt es Vorbehalte, welchen Beitrag diese Disziplin im Marketing…
DECODING DIGITAL MARKETING – Navigation im Zeitalter der Marketing-Hypes
After the discovery of language, writing, telephone and telefax, digitalization promises to be the next quantum leap in communication evolution:…
Marketing Effectiveness: How The Economist Proved the Power of Marketing
In a world where consumers interact with brands across a dizzying number of channels, touchpoints and devices, leading brands like…
Marketing & Sales Orchestration: How aligning sales and marketing redefines the customer experience
What’s one key problem that many organisations still face today? Marketing and sales alignment. Today, we will tackle the issue…
Signature Marketing – Convert your daily business emails to a powerful marketing tool.
EN Signature Marketing – Convert your daily business emails to...
Holistic Data Driven Marketing
The digitization offers many new marketing opportunities. As one of the first marketing areas communication is affected and calls for…
Future Skills in Brand Building: How to Transform into a Modern Marketing Department
What are the future skills required for marketing in a digital age? While technology and the management of big data––including…
Measuring Marketing Impact: How to win over your CFO and influence your Board
Marketers have always wanted to understand and demonstrate the true value of their work in a way their CFO, CEO,…
Language Neutrality in International Marketing – How Technology Reduces Time-To- Market
International Content Marketing has become both an immensely valuable but also sensitive subject and multi-language communication is considered a main…
Marketing & CRM Trends 2018 – Building Customer Relationships Through the Right Moments
Without inspiring, unique moments, marketing and CRM can no longer stand out from the crowd. To escape the mainstream, the…
MMA Germany – GDPR: Learnings and best practices for mobile marketing
On May the 25th the general privacy regulation (GDPR) became effective in Europe and gave consumers more transparency and rights…
Effiziente E-Mail Marketing Optimierung: KI-basiertes Testing oder 360° Sicht?
Daten gelten als der Schlüssel zur Optimierung von E-Mail Marketing Maßnahmen. Doch müssen es komplexe Big Data Analysen mit 360°…
SMS Marketing: Washed Up Tech or Wave of the Future?
Mobile text messaging is often forgotten in digital marketing budgets. Yet, as the most trusted consumer channel as well as…
Customer Journey richtig gestalten – Methoden und Cases im People-Based Marketing
Marketing war noch nie so komplex wie heute. Eine der wichtigsten Herausforderungen ist es, die steigende Komplexität bei der Verwendung…
Blueprints for Building Up An Influencer Marketing Practice
In this highly-interactive session, experienced influencer marketing strategists will lead small group consultative exercises on developing an influencer marketing strategy…
Marketing Automation – So konvertieren Sie Website-Besucher zu Kunden!
Die Grundlage jeder Marketing-Strategie liegt in der Konvertierung von Website-Besuchern zu zahlenden Kunden. In diesem Seminar werden Sie lernen, wie…
Vom Produkt-Promoter zum Produktentwickler: Nachhaltiges Influencer-Marketing durch den Einsatz von Meinungsmachern.
In den Anfängen des Influencer-Marketings wurden die Meinungsmacher vordergründig dazu eingesetzt, ein Produkt zu promoten. Inzwischen hat sich das Influencer-Marketing…
Leverage AI and real-time marketing power to drive growth. Brand Perspective: PepsiCo and Ticketmaster
One of the three major challenges that marketers are trying to surmount today is achieving rapid growth in an all-new…
Content Marketing – Fokussiert zum Erfolg
Relevante Inhalte gepaart mit Kreativität und neuesten Technologien sind Hauptbestandteil für herausragende Kommunikationslösungen. Wie ergreift man die richtigen Maßnahmen, welche…
Vom gefühlten und geführten Willen – Marketing in der Data Economy
Datenbasierte Geschäftsmodelle und Plattformen verändern das Marketing im Netz. Der Wunsch nach größtmöglicher Nutzerrelevanz treibt Unternehmen zur strategischen Neuausrichtung ihrer…
The Power of Messaging as a Marketing Channel
Messaging is a rich marketing channel. With the explosion of mobile messaging, big and small brands are beginning to seriously…
From Corporate Film to Corporate Porn. Why content marketing is a buzzword and why a respected and award winning film production company made the first Corporate Porn Movie worldwide.
In 2017, content marketing was THE big topic in corporate communications. Content marketing is used to create brand awareness, engage…
How to successfully apply data & AI in the marketing value chain
The impact of your digital marketing campaigns depend on a chain of correlated activities: determining the strategy, definition of prospected…
B2B Content Marketing – Usability, Engagement und Impact
Wie sieht die perfekte Content Marketing Kampagne aus? Im Seminar werden Studien-Ergebnisse zu Usability, Engagement und Impact von B2B Kampagnen…
SKW Schwarz presents Labelling in Influencer Marketing: Best Practice in Germany and the UK for Campaigns on the right Side of the Law
This session will take a look at the do's and don'ts of labelling influencer marketing. It will give you an…
The next Mission in Marketing
We are in the midst of a new Era of Marketing. It´s overwhelming: What once was set in stone is…
Greater Good: How purpose-based marketing platforms are growing brands while making a bigger impact
As the global discourse on social progress pushes forward, the media and advertising industries have become increasingly intertwined with the…
Push Advertising war gestern. Conversation is the new Marketing – Wie unabhängige Experten den Online-Umsatz ankurbeln können
Display-Werbung ist am Ende. Klickraten von 0,05% und Adblocker zeigen das deutlich. Der Grund: Konsumenten wollen nicht, dass man ihnen…
Influencer Marketing im B2B – wie B2B Unternehmen Influencer erfolgreich in der Customer Communication einsetzen können
Influencer, die als reichweitenstarke Markenbotschafter eingesetzt werden – das kennen wir nur aus dem B2C Umfeld. Bislang setzen nur wenige…
Let’s discuss closed-loop digital marketing with programmatic mindset targeting & measurement
You want to find ways to optimize your digital campaigns for closed-loop marketing? We want to discuss with you the…
How to easily combine campaign performance, ad creation and geo-targeting with the mobile.de Motors Marketing Suite
The mobile.de Motors Marketing Suite (MMS) is a data-driven omnichannel performance tool. In our talk, we will show how to…
Accountable and transparent: how affiliate marketing is breaking the mould
It’s time to showcase the power of affiliate marketing. Awin delves into the affiliate industry to uncover the size and…
The Essentials of Account-Based Marketing
As a marketer you know not all leads are the same. With the dollars you have to spend, it is…
How to Brand & Sell with Content Marketing – Wir betrachten Publishing ganzheitlich
BurdaForward stellt DIE How-To Anleitung für ganzheitliches Content Marketing vor - egal ob Branding- oder Performance-Ziele. 5 brandneue Insights zeigen…
Wie OTTO Programmatic Marketing zur Erfolgsgeschichte macht
Als einer der größten Online-Shops in Europa setzte OTTO bereits frühzeitig auf programmatische Online-Werbung. Um sich im stetig wandelnden und…
Data, Trust & Growth: Bringing Marketing to the next Level
Marketing and all of the variants are changing faster and faster in the recent past. The aspect of personal relationships…
Marketing Performance Messung mit integrierbaren Kommunikationsplattformen
EN Marketing Performance Messung mit integrierbaren Kommunikationsplattformen 1 39319 64...
INFLUENCER MARKETING MEETS MODERN MEDIA ADVERTISING
EN INFLUENCER MARKETING MEETS MODERN MEDIA ADVERTISING 1 39281 64...
Wie Amazon den Werbemarkt aufrollt: Präzises Marketing mit Amazons Datenschatz
Die Amazon Advertising Platform (AAP) bietet im Display- und Programmatic-Umfeld eine Verknüpfung aus maximaler Reichweite sowie dem Datenschatz von Amazon…
PANEL – Content Marketing Ausblick in das Jahr 2020
DE PANEL – Content Marketing Ausblick in das Jahr 2020...
Erfolgreiches E-Mail Marketing im Customer Lifecycle
Oftmals totgesagt, erlebt die E-Mail im Themenfeld Kundenlebenszyklus eine Renaissance. Statistiken zu E-Mail Öffnungen und Klicks geben Marketern recht, die…
Adtriba – AI-Powered Marketing Decisions
EN Adtriba – AI-Powered Marketing Decisions 1 39261 64...
The rise of Amazon as the most relevant Performance Marketing channel for Brands
...most relevant Performance Marketing channel for Brands 1 39273 64...
Ungenutzt und unterschätzt. So verwandeln Sie Ihre E-Mail-Signaturen in ein mächtiges Marketing-Tool
...Sie Ihre E-Mail-Signaturen in ein mächtiges Marketing-Tool 1 39295 64...
How to Use Paid Media to Drive Measurable Influencer Marketing ROI
...Media to Drive Measurable Influencer Marketing ROI 1 42114 64...
Location-based marketing at scale with GDPR
EN Location-based marketing at scale with GDPR 1 39299 64...
3 Mind-Blowing Ways AI is Disrupting Digital Marketing
EN 3 Mind-Blowing Ways AI is Disrupting Digital Marketing 1...
Create and leverage a liquid tech & data-skilled workforce to advance your marketing, commerce & CX
...to advance your marketing, commerce & CX 1 39317 64...
READY FOR CROSS-MEDIA CONTENT MARKETING? JUST BE MOBILE FRIENDLY!
EN READY FOR CROSS-MEDIA CONTENT MARKETING? JUST BE MOBILE FRIENDLY!...
The Value of Mobile Data: Brand Marketing in the Smartphone Age
The key to harvesting the full benefits of the omnipresent smartphone lies in the proper and responsible collection, analysis and…
PANEL – VR Trends – Immersive Marketing für emotionale Markenerlebnisse
EN PANEL – VR Trends – Immersive Marketing für emotionale...
Snap presents Camera Marketing Works
Since the beginning of its advertising business, Snapchat has always been the home of progressive marketers: from 100 year old…
IROIN: Influencer Marketing – why PERFORMANCE is the key!
EN IROIN: Influencer Marketing – why PERFORMANCE is the key!...
The Internet, AI and keeping Marketing Human
The Internet has taught us to rely on one another more than on marketers. Markets, it turns out, are conversations.…
Ist das eigentlich #Werbung? Influencer-Marketing im Kennzeichnungsdschungel
EN Ist das eigentlich #Werbung? Influencer-Marketing im Kennzeichnungsdschungel 1 41620...
Internet Marketing Services GmbH
Unser Gespür... ..für digitale Prozesse macht die Digitalisierung zu Ihrem Verbündeten! Wir arbeiten dafür, dass der digitale Wandel Ihnen gut…
Hall 07 | Stand C060
make/c video content marketing GmbH
make/c video content marketing GmbH begleitet Corporates umfassend im Bereich visual storytelling.
Hall 09 | Stand WEC-0
Aprimo Marketing Operations UK Ltd
Aprimo is a leader in global marketing operations and digital asset management technology. Aprimos performance-driven software gives marketers the advantage…
Hall 06 | Stand C060 C069
Marketing Madheads
Marketing Madheads makes you so good in online marketing that you dont need an online marketing agency anymore. For this,…
Hall 05.2 | Stand Start-up Village
Marketing Factory Consulting GmbH
Marketing Factory gehört als "TYPO3 Agency Business Partner" der TYPO3 GmbH und als "TYPO3 Gold Member" der TYPO3 Association zu…
Hall 08 | Stand B059
iq digital media marketing gmbh
iq digital media marketing gmbh is one of the leading sales organisations for quality digital media and media brands. As…
Hall 08 | Stand C031 D030
App&Web Multikanal Marketing GmbH
Contentpepper®, Produkt der App&Web Multikanal GmbH, ist eine Content Services Platform für Unternehmen, die zielgerichtet Content Marketing einsetzen, um in…
Hall 07 | Stand A027
LEAP Digital Marketing GmbH
Die Online-Marketing-Agentur LEAP/ ist im Jahr 2015 aus den beiden renommierten Agenturen Barketing und ConversionLift entstanden. Die Fusion der beiden…
Hall 08 | Stand C011 D018
Bertelsmann SE & Co. KGaA Digital Marketing Services
Unsere Digital Marketing-Experten von der DeutschlandCard sowie aus den Business-Units Dialog und Campaign unterstützen Kunden von der Strategieentwicklung über die…
Hall 07 | Stand B018
XING Marketing Solutions GmbH
XING is the leading online business network with more than 14 million members in German-speaking countries. Workers from every industry…
Hall 06 | Stand A021
RMS Radio Marketing Service GmbH & Co. KG
RMS - Touch.Point.Audio. RMS ist der führende Vermarkter im deutschen Audiowerbemarkt. Mit einem breiten Portfolio an Radio- und Online-Audio-Werbeplattformen bietet…
Hall 08 | Stand D021
DMEXCO brings Milko Malev on board as Director Communications & Media
...Marketing, Social and Paid Advertising as well as Content Marketing,...
Melanie Gipp
Melanie Gipp is responsible for marketing activities for Marketo in DACH and has previously lead field and enterprise marketing for…
Giuseppe Caltabiano
Giuseppe is a global Marketing VP with more than 20 years’ success spearheading instrumental B2B & B2C operations, specialising in…
Andrea Ward
Andrea is a marketing veteran with over 20 years experience in growing and leading high performing global marketing teams. Andrea…
Ben Plomion
Ben is the Chief Marketing Officer at GumGum, with responsibility for brand management, integrated marketing programs and corporate communications. He…
DMEXCO 2018: All partners & sponsors
...exchange wire, Internet Retailing, marketing directo, Mediatel, MobileMarketing, The drum...
Adrian Farina
Adrian Farina is SVP Marketing for Visa in Europe, heading all brand and product marketing activities for the global leader…
Felicity Carson
Felicity Carson is the CMO for IBM Watson Customer Engagement which covers a set of solutions that helps organizations personalize…
Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy
...the latest trends in technology and marketing, but also its...
DMEXCO 2018: Digital economy puts people front and center
...marketing and innovation was very well attended in 2018. There...
dmexco: Take C.A.R.E. is the motto for 2018
...business, marketing, and innovation. We bring together industry leaders, marketing...
Start-up Highlight: DMEXCO Brings SevenVentures Pitch Day 2018 to Cologne
...with help of the perfect marketing strategy and power. Cologne,...
The speaker highlights at DMEXCO 2018
...point for all major decision-makers in the digital economy, marketing...
Kirsten Brückner
After studying business administration at the Technical University of Berlin, Berlin-born Kirsten Brückner first brought her expertise to the confectionery…
Suresh Vittal
As vice president of Adobe Marketing Cloud, Suresh Vittal oversees product marketing and marketing strategy for the industry leading Adobe…
Jennifer Whelan
Jen Whelan is Senior Vice President of Marketing of Criteo, the advertising platform for the open Internet, where she oversees…
DMEXCO launches podcast – RMS on board as partner
...business, marketing, and innovation. We bring together industry leaders, marketing...
Gabe Greenberg
Gabe Greenberg is a 20+ year media sales and marketing veteran. He has spent the last 2 years as an…
Gera Geissel
Gesa joined Henkel in 2006 and built her career in various national and international positions in strategic Marketing and Category…
Björn Hamacher
Björn Hamacher, working for ASICS since July 2015. Currently Vice President Marketing EMEA for ASICS Europe, located in Amsterdam, The…
Steven Althaus
Steven Althaus is Head of Global Marketing & Brand Communications, reporting directly to the CEO of Credit Suisse Group. In…
Nikki Mendonça
As Global President of Accenture Interactive Operations, Nikki Mendonça leads a worldwide team focused on helping flagship clients activate, operate…
Blake Cahill
Blake Cahill SVP, Global Head of Digital Marketing & Media Blake Cahill is the global head of digital marketing and…
DMEXCO partners with Unilever Foundry to launch start-up innovation showcase
...marketing, and innovation. We bring together industry leaders, marketing and...
Burkhard Leimbrock
Burkhard Leimbrock can look back on nearly 20 years of management experience in the marketing and sales area of digital…
Matthias Wahl
Matthias Wahl studied business administration at the European Business School in Oestrich-Winkel, Paris and London from 1980 to 1985, after…
Kevin Cochrane
Kevin Cochrane was appointed to the position of Chief Marketing Officer (CMO), SAP Customer Experience, in February 2018, bringing over…
Josh Golden
Josh Golden was named President & Publisher of Ad Age in June 2016. In September of 2017, he re-launched the…
Christine Removille
Christine has extensive experience leading global, digital transformation programmes in media & entertainment, consumer goods, cosmetics retail, automotive, life sciences…
5 smart ways to improve your ROAS
Shrinking budgets and ever higher targets sound familiar to you? The costs for large 360 Marketing Clouds exceed your marketing…
Rasmus Giese
Rasmus Giese joined United Internet Media in September 2013. In his role as Managing Director he oversees the media marketing…
Sheila Colclasure
As Global Chief Data Ethics Officer and Public Policy Executive for Acxiom and LiveRamp (an Acxiom company), Sheila directs the…
Julia Oppelt
Julia Oppelt ist Head of marconomy - einer Marke der Vogel Communication Group mit Hauptsitz in Würzburg. In ihrer Funktion…
Toccara Baker
As Product Marketing lead for Advertising Cloud in EMEA, Toccara is responsible for growing awareness and adoption of Adobe Advertising…
Neal Mohan
Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products and user experience on all platforms…
Influencers – The Force Awakens
"Influencer marketing" as a concept has been around a long time, and although it might be spoken about dozens of…
Lufthansa FlyingLab: DMEXCO 2018 starts above the clouds
...in marketing, technology and business. Cologne – This year’s DMEXCO...
Sarah Mansfield
Sarah Mansfield started at Unilever in June 2012. Through media thought leadership, innovation and creativity, she leads Global and Local…
Saskia Steinacker
Saskia Steinacker was named Head of Digital Transformation in February 2017. In this capacity, she leads Bayer’s digital transformation in…
Chris Babayode
Chris Babayode is the Managing Director of the MMA in EMEA with a remit to enlighten, empower and enable marketers…
Scott Hannan
Scott Hannan is Head of Product Marketing at Pinterest, where he’s responsible for launching and driving adoption of new advertising…
Dominik Matyka
Dr. Dominik Matyka (35) is a serial entrepreneur with extensive digital experience having founded multiple companies of which he successfully…
Sarah Kübler
Sarah Kübler ist Geschäftsführerin und Gründerin der HitchOn GmbH, einer YouTube- und Influencer Marketing Agentur, die Unternehmen von der Wahl…
Debora Koyama
Debora Koyama is the Chief Marketing Officer for Europe at Mondelez International, one of the leading snacking companies in the…
Bernarda Duarte
Bernarda Duarte is Director, Content Acquisition at Roku. She leads content acquisition efforts working with key partners such as Viacom,…
Mark Löscher
Mark Löscher began his career in 1998 as a booking agent at Four Artists, handling successful tours for a variety…
The 3 C’s of Professional Messenger Communication: Content, Chats & Chatbots
Now more than ever before, it makes sense to consider how messengers can strengthen the company’s marketing and customer support…
Nils Stamm
Nils Stamm is Chief Digital Officer at Telekom Deutschland. In this newly established role, he is responsible for the digital…
dmexco goes for greater quality in 2018
...Online Marketing Rockstars The most significant platform for the digital...
New CI and Website: DMEXCO shows off a New look for its 10th Edition
...new website includes a blog with a content marketing strategy...
Hacking the Consumer’s Brain
How neuroscience 1) changes the way marketing research can be done 2) offers us ways to learn about the consumer…
Dominik Matyka
Dr. Dominik Matyka (35) is a serial entrepreneur with extensive digital experience having founded multiple companies of which he successfully…
Christian Herp
After completing his studies in business administration at the University of Saarbrücken and his diploma in international business at the…
Tim Alexander
Since July 2017, Tim Alexander is leading as CMO the global Marketing team of the Private & Commercial Bank of…
Karen Schmidt
Karen Schmidt is a passionate business strategist, sales enabler, marketer, and team leader with experience spanning across media, technology, financial…
Martin Lütgenau
As the Managing Director of BurdaForward Advertising GmbH, Martin Lütgenau is responsible for the direct and programmatic sales and the…
Philipp Schindler
Als Senior Vice President und Chief Business Officer leitet Philipp Schindler bei Google den Bereich Global Sales & Operations. Damit…
Melissa Dickman
With over 15+ years of advertising experience across traditional, digital and mobile advertising, Melissa Dickman is responsible for Taptica’s expansion…
Purna Virji
Named by PPC Hero in 2016 as the #1 most influential PPC Expert in the world, Purna specializes in digital…
Nuria Tarre Alvira
Nuria is Chief Marketing Officer and joined the Group in November 2015. Her role encompasses Retail, Fan Relationship Management (FRM),…
Lars Bendix Düysen
Lars Bendix Düysen started his career in music and media business in 1998 at Bertelsmann Music Group where he worked…
Marcus Casey
Marcus Casey has been Vice President eCommerce and Customer Journey Digital Services at the BMW Group since May 2017. He…
Stephan Heininger
Stephan Heininger, born in 1967, has held successful management positions in the telecommunications and IT industry for 23 years. He…
Brett Zucker
Brett joined Monotype in 2015 and serves as Chief Marketing Officer. In his role, he is responsible for Monotype's revenue…
Mark Grether
Mark is the Executive Chairman of Sizmek, the premier independent ad tech company, where he is focused on guiding the…
Mirko Caspar
Mirko Caspar studied business administration at the University of Münster, where he went on to gain a PhD. The most…
Dominik Dommick
PAYBACK is expanding its market leadership as multichannel marketing platform via all channels and is exploring new markets, too. This…
Victoria Weidemann
Victoria has a French-German background and has worked in journalism and international relations before joining the Parisian tech sector. She…
Margret Knitter
Margret Knitter is a lawyer and Partner at the German law firm SKW Schwarz. She specializes in trademark, competition, and…
Jocelyn Lee
Jocelyn Lee is the Head of Media Strategy and Ad Technology at Heat, a creative agency powered by Deloitte Digital,…
John Murn
In more than a decade of experience of digital strategy work in America and Southeast Asia, John Murn has learned…
Vom Deep Learning der Daten zum Deep Understanding der Kunden: Nutzen Sie konkrete AI-Methoden, um den Kunden besser zu verstehen!
Seit einigen Jahren ist der Themenkomplex Künstliche Intelligenz aus dem Alltag vieler Spezialisten und Manager im Bereich Marketing nicht mehr…
Be a King on XING & LinkedIn
An XING & LinkedIn und deren über 500 Millionen Mitgliedern kommt im Online Marketing heute niemand mehr vorbei. Genau der…
Burkhard Elberg
Business professional with profound background in category management, sales and retail marketing - both on retail and manufacturer side. Currently…
Laricea Roman-Halliday
Digital Media & Marketing specialist with experience in global businesses and exposure to a wide range of digital channels. Key…
Nigel Morris
Nigel is the Chief Strategy and Innovation Officer for Dentsu Aegis Network. His core focus is the delivery the DAN…
DMEXCO goes Art: Artist Albrecht Behmel creates “DMEXCO Blockchain Originals”
...and a community for key players in digital business, marketing,...
Jörg Richartz
Since February 2018 Dr. Jörg Richartz is responsible for Business Development & Strategy of Deutsche Telekom's TV & Entertainment business.…
Björn Kaspring
Björn Kaspring is working as Vice President Digital Products at the leading german digital marketeers Ströer Digital Media GmbH. He’s…
Tim Koschella
Tim is a veteran in mobile and app performance marketing with a particular focus on the programmatic sector. As Co-Founder…
Manfred Klaus
Manfred Klaus, born in 1966, has been a Managing Director and partner of the Plan.Net Group in Munich since August…
Final countdown: the last news prior to DMEXCO 2018
...business, marketing, and innovation. We bring together industry leaders, marketing...
Meghan Davis
Meghan Davis is the Marketing Director for Johnson & Johnson Northern Europe, responsible for some of world’s most iconic brands…
Anja Stolz
Anja Stolz’s track record in dynamic and complex corporate environments is impressive. She boasts over 18 years of leadership experience,…
Axel Steinman
A proven strategic leader, Axel Steinman boasts an extensive experience in building successful teams, businesses and partnerships across many international…
Tim Ringel
As Global CEO of Reprise, Tim Ringel drives the agency’s growth and expansion as well as the continued development of…
Paper Is The New Digital – Optimierung d. Customer Journey mit integrierten Direct Mailings und Offline-Daten
Reines Online-Marketing stößt an seine Grenzen: Sinkende Wahrnehmung d. Reichweiten führen zur abnehmenden Wirkung digitaler Touchpoints. Eine Herausforderung für Werbetreibende,…
Markus Frank
Since June 2017, Markus Frank is Managing Director of Oath in Germany, Austria and Switzerland and responsible for the direction…
Judith Kühn joins dmexco as new Director Conference
...all major decision-makers in the digital economy, marketing and innovation....
DMEXCO 2018: New Tickets, Stable Prices
...community for key players in digital business, marketing, and innovation....
Start-up Village
...out by prominent online marketing influencers. 150 + Start-ups headline_text_box...
World of Experience
...Innovation Hub for Marketing Communications and Technology Register as an...
How marketers can be enlightened, empowered and enabled in a mobile world
Diageo's Chief Digital Officer, Ben Sutherland and Chris Babayode, Managing Director MMA EMEA will talk about the challenges in the…
Breaking the Traditional Agency Silos: Changing the Work in the Digital Economy
As clients become increasingly digitally-savvy, the need has arisen for a unified approach across owned, earned, paid and shared media…
Brand Disruptors
Even the most established brands are facing uphill challenges from disruptor brands looking to take market share. From glasses, sound…
GDPR – How to be in control in the digital jungle
The EU General Data Protection Regulation (GDPR) is the first EU-wide regulation dealing with the protection of personal data. But…
Brave the seismic shift – The future of creative digital consultancy
The media landscape is undergoing a seismic shift. Between 2016 and 2017, a survey by the Association of National Advertisers…
Discover Spotify: Wie Marken mit Streaming-Daten kreativ werden
Musik ist ein Spiegel. Was wir hören reflektiert unsere Situation, von Gefühlen über Vorlieben bis hin zu Gewohnheiten, Orten und…
Michael E. Kassan
Michael E. Kassan is a business strategist operating at the intersection of media, marketing, advertising, entertainment technology and finance. He…
Bernd Fauser
Bernd started at Google in 2009 to establish a new global key account function managing the global partnership with Google’s…
Genetic versus Binary – which code is superior? Are digital colleagues the universal solution to the creative challenges?
Digital Marketing experts are increasingly faced with the challenges of shorter time-to-market while feeding omnichannel commerce. The general direction to…
Oliver Vesper
Since 2011, Dr. Oliver Vesper is Managing Director at smartclip, since January 2018 he additionally holds the position of Managing…
Franziska von Lewinski
Franziska von Lewinski is a German digital expert and member of fischerAppelt’s executive board since 2014. She is responsible for…
Sean Kegelmann
Sean Kegelman, Global Head of Data and Audience Solutions at Spotify, oversees the streaming platform’s mission to help brand marketers…
Alicia Hatch
Alicia Hatch is currently building the creative digital consultancy of the future as the Chief Marketing Officer of Deloitte Digital.…
James Cooper
Editorial Director James Cooper oversees all print and digital editorial functions at Adweek, the leading source of news for marketing,…
Eva Wimmers
As President Huawei Honor in Europe and Vice President Honor Global, Wimmers oversees sales, operations and marketing in Europe and…
Geoff Ramsey
Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world and…
Alex Cheng
Alex Cheng graduated from Stanford University and received his master's degree in computer science. He has over 20 years of…
How to Use AI to Make Campaigns that People Love
Connecting paid, owned and earned channels to map the end-to-end customer journey in real time has long been the holy…
Alexander Gösswein
Alexander Gösswein is Regional Managing Director DACH, MEA & RU. Before that, as Managing Director DACH he had been in…
Ingo Notthoff
Mr. Ingo Notthoff T-Systems Multimedia Solutions GmbH Leiter Marketing 238...
Caroline Schmitt
...Douglas GmbH Director E-Commerce, Social Media & Marketing-PR Germany 238...
Nadine Neubauer
Ms. Nadine Neubauer Facebook Germany GmbH Product Marketing Manager Central...
Johan von Hülsen
Mr. Johan von Hülsen Wingmen Online Marketing GmbH Geschäftsführer 238...
Annika Förster
...LVMH Parfums & Kosmetik Deutschland GmbH Digital Marketing Manager 238...
Anne Gerleit
Anne Gerleit has been in charge of Brand Management for BUNTE.de at BurdaStudios since the beginning of 2017, starting her…
Mufadal Jiwaji
Mr. Mufadal Jiwaji ShareTheMeal/UN World Food Programme Head of Marketing...
Reto Graf
As Country Manager Germany, I am responsible to adapting our email marketing solution to the local market. Together with our…
Christoph Arras
Mr. Christoph Arras AS&S Radio GmbH Marketing/Teamleitung Produktmanagement Digitale Medien...
Falk Zimmermann
Mr. Falk Zimmermann MessengerPeople GmbH (WhatsBroadcast) Chief Marketing Officer 238...
Robert Detering
Robert Detering has been responsible for Product Development at BUNTE.de and the associated digital platforms since February 2018. Before joining…
Christine Fehenberger
Christine Fehenberger studied German, Theater Studies and Media Law at Ludwig Maximilian University of Munich. She started her professional career…
Uwe Seebacher
Mr. Dr. Uwe Seebacher ANDRITZ AG Global Director Marketing, Communications...
Alexander Evangelinos
Alexander Evangelinos is responsible for the digital video strategy of BUNTE.de as a journalist, producer and developer in the Moving…
Ben Sutherland
Ben Sutherland is Diageo’s first Chief Digital Officer, having joined the drinks business in 2016 to shape its digital future.…
Marci McCue
As a member of Flipboard’s founding team, Marci is responsible for turning Flipboard into a globally recognized brand with accolades…
How Voice and Image transform customer experience and solve business challenges through data & AI
Digital, data and AI have become the basis of a major industrial revolution. The marketing and advertising field is one…
Giles Rhys Jones
Giles leads the marketing function at what3words and works with partners to help them communicate the benefits of 3 word…
Jonathan Epstein
Jonathan Epstein has been at the vanguard of the intersection of technology and marketing for more than 30 years, disrupting…
Claudia Romo Edelman
Claudia Romo Edelman is an advocate for the inclusion equity and representation. Her mission is to use her voice to…
The role of the media buyer in 2019
Mike Shaw, will discuss the evolution of today’s media buyer, sharing insights from our recently commissioned research on how media…
Josh Pieters
Josh Pieters is a South African born YouTuber living in London, he has a combined following of 1.5 Million followers…
Jeff Kling
His plans to rebuild the Death Star on temporary hold, this chief creative officer of fallon Worldwide hopes: 1. his…
Florian Heinemann
Florian Heinemann is a founding partner at Berlin-based early stage VC Project A, where he is responsible for marketing, CRM…
Adam Skalak
Working as Global Head of Search at Nestlé, Adam leads the Nestlé Global Search activity covering Organic, Paid, eRetail, Platform…
Christian Henschel
Christian co-founded Adjust in 2012. Under his leadership Adjust expanded globally, reaching profitability in under four years while growing to…
Christine Schröder-Schönberg
Contributing passionately to making DHL the leading global brand in the logistics industry, Christine is Head of the Sponsorship Team…
Torsten Mueller-Klockmann
Mr. Torsten Mueller-Klockmann Facebook Marketing Science Lead, DACH 238...
Felix Jahn
Felix is responsible for leading and growing the PUMA eCommerce business in almost 30 countries. He manages teams of international…
Katja Brandt
Katja Anette Brandt became CEO DACH of Mindshare on March 1, 2017. She has successfully mastered various challenges as an…
Joanna Wells
Joanna Wells is Vice President, Digital Content, MTV and Comedy Central, Viacom International Media Networks (VIMN). Based in London, Wells…
Benedikt Böckenförde
Benedikt Böckenförde ist Gründer und Geschäftsführer von VISUAL STATEMENTS. Er war zuvor als Berater im Verlagswesen, u.a. für Burda und…
Michael Kohlfürst MBA CMC
Michael Kohlfürst founded one of the first companies specialized in search engine findability PromoMasters® 20 years ago. As a networker,…
Itay Pincas
Itay Pincas, 17, is the founder of SaleUp, an E-Commerce startup that is creating a mobile-first solution allowing online sellers…
Der Millennial-Code: Wie Werbung in sozialen Netzwerken funktioniert
Millennials mögen keine Werbung. Alles Unsinn, behauptet Benedikt Böckenförde, Gründer und Geschäftsführer von VISUAL STATEMENTS. Mit seinem Unternehmen erreicht er…
Amazon meets Webshop – Wie gehen Retail Media und Individualität zusammen?
Seit Amazons Einstieg in die Werbevermarktung nimmt das Interesse an Digital Retail Media stetig zu. Als zusätzlicher Verkaufskanal mit hohen…
Top 5 Conversion Killers and How to Beat Them
Top 5 Conversion Killers and How to Beat Them Using the experience we have within the MarketForce team in EMEA,…
Effektives Affiliate Management – Mit Strategie zum Erfolg
Die Zeiten als ein Partnerprogramm ein Selbstläufer war, sind längst vorbei. Affiliate-Marketing ist mittlerweile ein hochkomplexes Thema. In diesem Vortrag…
Growth of Programmatic, Adtech and digital advertising models in Africa and emerging markets
Programmatic technology is taking a deep dive on digital advertising in emerging markets. While the countries in Africa are jumping…
Mark Wächter
Mark Wächter is marketer with many years professional and leadership experience in the areas of FMCG, Internet and Telco. In May 2005 he founded…
Adam Singolda
Adam Singolda is the founder and CEO at Taboola, the leading discovery platform, serving over 1B unique users every month.…
Jo Farmer
Jo Farmer is a Lawyer and Partner at the UK law firm Lewis Silkin. Jo jointly leads the firm's Commercial…
Philipp Peitsch
Dr. Philipp Peitsch has been active in e-commerce and digital services for 18 years and developed, supervised and operated digital…
Gabriela Maestre
For over 10 years, Gabriela Maestre has worked in broadcast and digital production across multiple industries, always focusing on the…
Leveraging 1st Party Data for Measurement & Attribution Decisions across Google Media
The number of interactions businesses create with their customers is constantly increasing. Despite the fact that more and more data…
Display Advertising driven by Machine Learning
Using machine learning for your display campaigns helps you find the right target groups and achieve your company’s goals in…
Timing is Everything: 5 Critical Success Factors for Driving Growth with Today’s Mobile Consumer
The mobile revolution has empowered people, who now start (and often even complete) most consumer journeys on mobile devices. They…
Qualität – die (neue) Benchmark für Vertrauen.
Die werbungtreibende Industrie braucht Sicherheit für ihre digitalen Werbeinvestments. Vergleichbarkeit und Transparenz schaffen Vertrauen und damit Sicherheit. Die Fokusgruppe Digital…
Factors for Successful Video Advertising in times of Google & Facebook: The Return of Owned & Operated Inventory
The Internet is constantly changing, especially in the Mobile segment. Videos become increasingly important: to tell stories, spread news and…
What is a Customer Data Platform and why it matters for Personalization
In nearly every marketing environment today, customer data exists across a variety of internal and external sources. To most effectively…
eSports – where gameplay fills screens and stadiums
Lately, we are experiencing the birth of a new sport. Even though there is an ongoing discussion whether it is…
The Ultimate Conference about Push Notifications with the exceptional testimonial of bonprix!
We are thrilled to invite you to our ambitious Seminar on Push Notifications for Mobile Apps, Websites & Facebook Messenger!…
Make In-App Video Buys Scalable
Viewability – voted the most daunting tactical marketing challenge in a recent Kantar Millward Brown study – is a complex…
How to Create Pure Actionable Data and Avoid a Data Frankenstein Monster
CMOs, Beware the Data Frankenstein Monster You’re Creating! There’s an industry-wide problem in how we manage our marketing data. By…
Commerce in action: Define services or solutions your customer will love
Marketing managers have access to more customer data than ever before but often still don’t know how to handle and…
Best Practices der digitalen Transformation – Daten und das richtige Mindset als Erfolgsfaktoren
Mit einem Best-Practice-Ansatz zeigen wir in diesem Vortrag auf, wie trotz gewachsener Strukturen die digitale Transformation im Marketing und in…
Personalization and Artificial Intelligence – The use of algorythms to turn visitors into customers
Nowadays personalization is no longer a choice for website users. If they don´t see what they are looking for, disappointment…
How to crack the code of Generation Z
With Generation Z, user behavior in the advertising industry is changing increasingly. New marketing rules apply - brand messages should…
Wie digitale Kampagnen von künstlicher Intelligenz profitieren und welchen Einfluss diese auf das gesamte Programmatic Advertising hat
Künstliche Intelligenz gehört zu den Trendthemen 2018: Doch wie verändert sie das digitale Marketing wirklich? Welche Rolle nimmt sie beim…
VR/AR/MR/XR: Where is the money?
Three years ago VR and AR were considered "the next big thing" at tech and entertainment events. Innovators and early…
Trust, Credibility and Authenticity in an Anti-Ad World
Increasingly people are skeptical and disillusioned with the way brands are engaging with them and flooding them with one-sided marketing…
Experiencing the Future of Mobility: Great Expectations for Innovation and Commerce
The mobility sector is being strongly mixed and a new ecosystem is in the making that could provide seamless connection…
Hidden champions? What role are playing German Tech Companies in the Global Market of Digital Advertisement
Christian Henschel (CEO & Co-Founder Adjust) will speak together with Pan Katsukis (CEO & Co-Founder Remerge), Tim Kochella (CEO &…
Customer Centricity Everywhere? The impact of First Party Data on Advertising
GDPR and E-Privacy are forcing companies to rely on first party data instead of tracking. Listen to the panelists how…
How to Stop Budget Squandering?
To handle an advertiser´s media budget responsibly is the way it should be. In Reality, as we all now, it´s…
The State of Programmatic: Who has got the power in the magic triangle?
Automated Marketing seems to give the power back to the advertiser. With direct bookings of inventory the advertising industry is…
SEVEN VENTURES PITCH DAY
Go from Start-up to Brand! According to Forbes magazine the The SevenVentures Pitch Day ranks as one of the…
Power Package: Media meets Commerce
Retail competition or data collaboration? In today’s media, marketing and customer landscape it’s an even bigger challenge to combine the…
Why Diversity in AI
The digital revolution and most of the impacted working areas in the technology world are still men dominated. Based on…
Snap Inc. is a camera company
Snap Inc. believes that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We…
Redefining Bravery: The Global Perspective
In this session with leading Chief Creative Officers form all around the world we will ask, what it means to…
Careless Society?
Climate change, demography an rising nationalism: The challenges for the next generation are immense. Do we live is a “caring…
dmexco completes its management team: Dr. Dominik Matyka named Chief Advisor
...solutions, and trends from the field of marketing communications and...
MMA Germany – How to win the mobile video creativity challenge
Digital time spent will surpass the time people watch TV in 2018. Although mobile internet consumption is surpassing nearly all…
The Technology of Storytelling: Ad Tech’s Resurgence
A year ago, ad tech was written off in the face of the duopoly’s significant market share. However, in the…
Arno Heinisch
Arno Heinisch studied economics and Arabic linguistics in Bremen. He is working in the TV entertainment industry since 1995 and…
Rita Orschiedt
Mrs. Rita Orschiedt Süddeutsche Zeitung Head of Content Marketing Solution...
Tina Beuchler
Tina Beuchler, Digital & Media Director, Nestlé Deutschland AG, is currently responsible for implementing and managing the digital transformation at…
Jose de Cabo
Based in London, Cabo is spearheading the company’s global expansion. Drawing on his extensive global consulting background, Cabo and his…
Stephan Giesler
Stephan Giesler Head of Digital Innovation Dialogue, Continental AG Stephan Giesler has been heading the department for “Digital Innovation Dialogue”…
Marco Bertozzi
Marco Bertozzi is VP of Sales, Europe at Spotify, responsible for the streaming company's advertising revenue throughout Europe. He began…
Winston Binch
Winston Binch is Chief Digital Officer at Deutsch North America, and Practice Lead at Great Machine, an innovation studio that…
Jannika Bock
Dr. Jannika Bock leads specialists teams that support Google’s large advertising customers across Central Europe to increase and measure the…
Michael Hartwig
Michael Hartwig took over Yext's business in Central Europe on 01.01.2017 and he previously managed the Adtech Doubleclick division at…
Olcay Buyan
Olcay leads the Technical Product and Portfolio Management at Red Bee Media (part of Ericsson). Where he and his colleagues…
Mathieu Ajan
Mathieu Ajan, Found of Teardusk, Social Entrepreneur, One Young World & Telefonica Ambassador Mathieu Ajan is an award winning social…
Philipp von Hilgers
Philipp is the co-founder and CEO of Meetrics. Before he founded Meetrics, he conducted research on human-computer interaction at the…
Alexander Graf
Alexander Graf, Jahrgang 1980, hat Betriebswirtschaft und Informatik an der Universität Kiel sowie der Autónoma Madrid studiert, mit dem Schwerpunkt…
Stephane Coruble
Stéphane Coruble, is Managing Director of RTL AdConnect since January 2016. Previously he has been TV and New Business Director…
Soumya Sriraman
Soumya Sriraman is President for BritBox, a joint venture between BBC Studios, the subsidiary arm of BBC, and ITV, the…
Jim Squires
As head of Instagram Business, Jim is responsible for helping businesses of all sizes market successfully on the platform. Prior…
Florian Adamski
Flo has been shaping OMD for more than 20 years, starting his career at Omnicom Media Group Germany in 1997…
Wenda Harris Millard
Wenda Harris Millard is Vice Chairman of MediaLink, a strategic advisory firm that provides critical counsel to the media, marketing,…
Angela Solk
Angela Solk is Global Head of Agency Partnerships at Spotify. She uses her 20 years of expertise in data, technology,…
Ben Wood
Ben oversees the strategic relationship between Facebook and the agency community in the region, targeting sustained growth and the development…
Melanie Hughes (Vogelbacher)
Melanie Hughes (vorm. Vogelbacher) ist Gründungsmitglied des Digital-Daten-Vermarkters Q division und verantwortet als Geschäftsführerin die Bereiche Sales, Marketing, Finanzen und…
David Weinberger
In books, articles, posts, classes, and talks, David Weinberger, Ph.D. explores the effect of the technology on ideas. He is…
Max Conze
“I have always been passionate about entertainment and commerce. Ready to put all my energy in working with the 6,500…
Nico Rosberg
Starting as a kart driver at the age of six, Nico Rosberg successfully passed the Formula A, Formula 3 and…
Javier Campopiano
Javier Campopiano, Partner & CCO of FCB Mexico, began his advertising career in 1997, as co-owner of a small design…
Jason Romeyko
Jason Romeyko is a commercial artist who curates stories across multiple platforms. Forged as a writer at Saatchi & Saatchi…
Eco Moliterno
Eco Moliterno is the Chief Creative Officer of Accenture Interactive for Latin America. Previously, he was the Executive Creative Director…
Dörte Spengler-Ahrens
Dörte Spengler-Ahrens, CCO at Jung von Matt/SAGA. Dörte studied Visual Communications and started her career as an Art Director, then…
Ron Johnson
Ron is the co-founder and CEO of Enjoy, a super-fast, personal delivery service of premiere products from companies like AT&T…
Roel Annega
Roel Annega has a long standing in FMCG, having worked a.o. as CEO, VP Marketing and Director of Business Development…