Make Your Brand a Trusted Source to Secure AI Search Visibility
The key to AI search visibility is having your content appear as a citation in AI answers. Providing clear structures, genuine expertise and clean data will make your website the preferred source when AI decides which brand to trust.
Insight Out: Malte Hildebrandt on the Importance of Quality Journalism
Clarity, brand, and video: In a conversation at DMEXCO 2025, Malte Hildebrandt explained why DMEXCO is indispensable, why long-term brand investments take precedence over short-term performance, and why quality journalism is so crucial for a well-functioning society.
The vast majority of AI initiatives will fail
Tough but true: many AI projects fail due to hype, speed, false expectations, consumer skepticism, and tech reality. This is precisely where the greatest learning opportunity for 2026 lies, comments Verena Gründel.
DMEXCO Column: Employee Advocacy: Visibility Booster With High ROI
A DMEXCO column by Evgeny Popov on the opportunities and advantages of employee advocacy on LinkedIn.
28.11.2025
LLMs are pushing zero clicks, traffic is collapsing, budgets are shifting. At the same time, earned media determines visibility in AI overviews. Without a new balance between paid and earned, the media system will collapse, comments Verena Gründel.
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