DMEXCO - Digital Marketing Exposition & Conference

DMEXCO is Europe’s leading digital marketing & tech event. Be part of it!
September 17 & 18, 2025, in Cologne!

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Motto 2025

Courage is the key to the future. DMEXCO 2025 is sending out a signal for decisive action – because those who want to play an active role in shaping the digital world cannot afford to hesitate. “Be Bold. Move Forward.” is about having the will to drive innovation, take advantage of the right opportunities and overcome challenges by thinking ahead. Artificial intelligence is opening up unimagined possibilities – but it takes clear vision and bold strategies to transform potential into real progress.

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DMEXCO Consumers Transformation Brand & Brand Safety Artificial Intelligence E-Commerce Content Social Data & Analytics Online Advertising Future Performance Marketing Creativity & Design Technology

Resources Business & Society

1 hour ago

Be Bold. Move Forward. Courage, Innovation and Purpose Marketing

In uncertain times, fortune favors the bold. Now is the time to be a brand with a purpose, make this the focus your marketing efforts, encourage innovation and offer your customers something unique. Find out how in our guide.

Transformation Future

A single paper bird breaks away from the flock and rises above the competition.

Resources Business & Society

1 day ago

How to Run a Successful Mental Health Marketing Campaign

May is Mental Health Awareness Month in many countries and, in addition to various events, a number of marketing campaigns are underway. But successful mental health marketing calls for careful communication. Our guide reveals what you need to know.

Consumers Brand & Brand Safety

Mental health marketing: A woman sits on a beach, meditating.

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Business & Society

21.05.2025

A client chose the AI-generated logo by his secretary over ours.

Sounds like a nightmare? It happened to creative director Davide Colla from 150UP, as he shared on the DMEXCO podcast.

DMEXCO Artificial Intelligence

Robot hand touching human finger – symbolic image of AI and creative collaboration

Business & Society Tech & Future of Web

20.05.2025

AI as a CRM optimizer: MEGABAD shows how it’s done in the SME sector

A DMEXCO column by Robin Heintze about MEGABAD – and how a medium-sized company is not just experimenting with AI and CRM, but achieving real, measurable impact.

DMEXCO Column Artificial Intelligence

DMEXCO column: Robin Heintze on AI as a CRM boost

Marketing & Media Tech & Future of Web

19.05.2025

Competing Technologies: Is the Cookieless Era on Its Way?

The end of third-party cookies has been heralded before. However, they’re still competing with alternative technologies. We take a look at the story so far and what the future holds for targeted online marketing as we enter a cookieless era.

Consumers Transformation

The cookieless era is revolutionizing targeting: A diagram reveals the inner workings of the human brain.

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