Stories
Social Media Schau: Episode 16 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Vanity Metrics vs. KPIs: Millions of Impressions, Zero Impact
In their new column, Paulina Schumann and Timo Sander answer why platform metrics only tell half the story, how MPIs differ from vanity metrics, and why Mental Availability is changing the game.
Beyond Checkout: Dr. Sarah Müller on Customer Trust
What happens when people direct health-related questions to AI tools first, rather than asking brands? Dr. Sarah Müller from InnoNature explains why customer trust is key to determining which brands remain relevant.
DMEXCO Podcast: Andreas Wiese (Miele) and Yulia Kalner (Kantar) on Brand Transformation
How can a heritage brand successfully navigate brand transformation? Andreas Wiese from Miele and Yulia Kalner from Kantar explain why emotions are becoming a key factor in shaping successful brands.
24.07.2026
Viral campaigns bring people to a brand. Trust determines whether they stay. A commentary by Verena Gründel.
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