DMEXCO - Digital Marketing Exposition & Conference

Agencies | Commerce | Tech | Media

DMEXCO is Europe’s leading digital marketing & tech event. Be part of it!
September 23 & 24, 2026, in Cologne!

Exhibitor registration 2026 Highlights 2025

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DMEXCO Transformation Artificial Intelligence Brand & Brand Safety Consumers E-Commerce Content Social Future Data & Analytics Online Advertising Business Technology Leadership

Business & Society Tech & Future of Web

1 hour ago

Beyond Checkout: Dr. Sarah Müller on Customer Trust

What happens when people direct health-related questions to AI tools first, rather than asking brands? Dr. Sarah Müller from InnoNature explains why customer trust is key to determining which brands remain relevant.

Artificial Intelligence Brand & Brand Safety

3 hours ago

DMEXCO Podcast: Andreas Wiese (Miele) and Yulia Kalner (Kantar) on Brand Transformation

How can a heritage brand successfully navigate brand transformation? Andreas Wiese from Miele and Yulia Kalner from Kantar explain why emotions are becoming a key factor in shaping successful brands.

DMEXCO Podcast: Andreas Wiese von Miele und Yulia Kalner von Kantar

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Marketing & Media Business & Society Tech & Future of Web

Marketing & Media Business & Society

24.07.2026

From the Attention Economy to the Trust Economy

Viral campaigns bring people to a brand. Trust determines whether they stay. A commentary by Verena Gründel.

DMEXCO Business

Business & Society Marketing & Media

24.07.2026

The 50+ Market: Tap into the Largest Growth Market in Ecommerce

Many strategies focus on Gen Z – but the greatest purchasing power has long been found elsewhere. Our guide explains why the 50+ market is becoming a key growth driver and how you can align your commerce strategy to reap the benefits.

Future Business

The 50+ market is not to be ignored: An older man with a gray beard and wearing a blue suit lowers his sunglasses.

Business & Society Tech & Future of Web Marketing & Media

Business & Society Tech & Future of Web

22.07.2026

Retail Media Trends for 2026: Between Expectation and Reality

Retail media is evolving from an advertising channel into the strategic platform for commerce. AI, omnichannel retail, and new data strategies are opening up new possibilities throughout the entire customer journey for companies.

E-Commerce Data & Analytics

An image of a person in a store looking at an advert on their smartphone symbolizes the growth of retail media.

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