Does Cannes Still Need the Lions?
As the relevance of the Cannes Lions is being debated, the beach houses, dinners, and side events are already fully booked. The festival has long become more than its awards, but could it survive without them?
Streaming: Marketing Lessons from Netflix, Spotify, and More
The success of streaming services isn’t due to individual movies or series – their edge comes from integrating content, data, and distribution into a single system. Valuable lessons can be drawn from streaming: Marketing pros can learn a lot.
Platformization in B2B Commerce: From Stores to Ecosystems
Offering millions of products without having to store them in your own warehouses? Platformization is opening up new opportunities for growth, additional revenue sources, and access to valuable data for B2B companies.
World Cup 2026 is bringing television back
For a few weeks, millions of people are doing something that has become surprisingly rare: watching the same thing at the same time. The World Cup is turning television back into a shared experience—and perhaps even restoring our attention spans.
Can New Online Payment Provider Wero Challenge PayPal?
Online payment provider Wero is preparing to expand and the world of ecommerce is paying close attention. The European project wants to establish itself as an alternative to PayPal, Apple Pay, and similar services. But Wero faces major hurdles.
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