DMEXCO Column: Employee Advocacy: Visibility Booster With High ROI
A DMEXCO column by Evgeny Popov on the opportunities and advantages of employee advocacy on LinkedIn.
28.11.2025
LLMs are pushing zero clicks, traffic is collapsing, budgets are shifting. At the same time, earned media determines visibility in AI overviews. Without a new balance between paid and earned, the media system will collapse, comments Verena Gründel.
19.11.2025
AI Agents take action, platforms cash in: Content without value sends the wrong signal, comments Verena Gründel.
How Creator-Led and Challenger Brands Want to Shake Up Categories
A DMEXCO column by Timo Sander on creator brands and challenger brands – between hype, durability, and the question of how they can become genuine brand substance.
DMEXCO Podcast: Steffen Braun (Civey) on marketing without a black box [GER]
In the DMEXCO podcast, Steffen Braun from Civey explains how brands can make campaigns measurable using honest KPIs instead of gut feelings, and how marketing works without a black box.
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