How to Optimize Your LinkedIn Presence for AI
LinkedIn is becoming one of the most important sources for generative AI. With the right profile and content strategy, you can strengthen both your authority and your visibility in AI-powered search, comments Verena Gründel.
Beyond Checkout: Dr. Sarah Müller on Customer Trust
What happens when people direct health-related questions to AI tools first, rather than asking brands? Dr. Sarah Müller from InnoNature explains why customer trust is key to determining which brands remain relevant.
Social Media Schau: Episode 15 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
From the Attention Economy to the Trust Economy
Viral campaigns bring people to a brand. Trust determines whether they stay. A commentary by Verena Gründel.
The 50+ Market: Tap into the Largest Growth Market in Ecommerce
Many strategies focus on Gen Z – but the greatest purchasing power has long been found elsewhere. Our guide explains why the 50+ market is becoming a key growth driver and how you can align your commerce strategy to reap the benefits.
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