Stories
Social Media Schau: Episode 15 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
24.07.2026
Viral campaigns bring people to a brand. Trust determines whether they stay. A commentary by Verena Gründel.
22.07.2026
Retail media is evolving from an advertising channel into the strategic platform for commerce. AI, omnichannel retail, and new data strategies are opening up new possibilities throughout the entire customer journey for companies.
20.07.2026
Conventional online stores have delivered on their No. 1 promise – products are now available 24/7. But this very fact has made attention the scarcest resource in ecommerce, opening up new opportunities for shopping events.
17.07.2026
Commentary by Verena Gründel: Europe's publishers want to combine their reach, first-party data, and advertising inventory. But will that be enough to challenge the major platforms?
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