CSRD & Digital Marketing: Visible Sustainability Communication
From 2025, the CSRD is extending reporting requirements to many medium-sized companies – opening new doors for digital marketing. How can your business carry out sustainability communication authentically and effectively?
LinkedIn Tips: Skip the Cringe and Optimize Your Profile
There’s no shortage of LinkedIn tips out there—but which ones actually help you build a professional profile without coming off as cringe? A DMEXCO column by Maud Schock and Michael Schreck.
AI Visualizations: How to Use AI for Awareness and Branding
From “my dog as a person” to “my face in the Ghibli style,” user-generated AI images and videos are everywhere on social media. But how can you use AI visualizations strategically in your marketing?
02.07.2025
While Cannes Lions 2025 has praised the use of emotional appeal in advertising alongside principles and creative impact, German marketing tends to lack passion. A recent study by Kantar and DMEXCO indicates that we need emotional advertising – now.
Instagram
Follow
