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Marketing & Media
Marketing & Media
6 hours ago
Social Media Schau: Episode 11 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Business Content
Social Media Schau: Hosts Verena Gründel and Nemo Tronnier
Business & Society Tech & Future of Web Marketing & Media
Business & Society Tech & Future of Web
1 day ago
Retail Media in the Age of Voice Commerce
Voice commerce and AI assistants are transforming purchase decisions. Recommendations increasingly come from a dialogue instead of search results. Brands need to ask themselves how they can remain visible when agents are selecting products.
Artificial Intelligence Business
A person using an AI shopping assistant on a smartphone: Voice commerce is changing the purchase moment in retail
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Business & Society Tech & Future of Web
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Online Marketplaces: The Ultimate Ecommerce Strategy?
Online marketplaces account for 57 percent of German ecommerce sales. At the same time, AI and agentic commerce promise to be the next big ecommerce trends. But which developments are truly strategically relevant? Expert Jan Griesel has the answers.
Business E-Commerce
A large warehouse symbolizes the power of online marketplaces in ecommerce.
Business & Society Marketing & Media
25.06.2026
Temu Business Model: Why the Platform Is So Successful
Temu is growing rapidly and transforming ecommerce – and this goes far beyond price. Our guide reveals the mechanisms behind the platform’s success, how the Temu business model works, and the implications for retailers.
Future Business
Virtual parcels fly out of a smartphone to symbolize the Temu business model
Business & Society Tech & Future of Web Marketing & Media
Business & Society Tech & Future of Web
24.06.2026
The Future of Marketing Measurement: From Reports to Real-Time Feedback
A DMEXCO column by Evgeny Popov on why AI-driven advertising requires a new approach to marketing measurement, one that moves beyond delayed reporting and toward real-time feedback, pricing logic, and machine-readable accountability.
Artificial Intelligence Data & Analytics
Visualization of marketing measurement with real-time feedback, AI-driven attribution, and advertising performance data
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