1 day ago
LLMs are pushing zero clicks, traffic is collapsing, budgets are shifting. At the same time, earned media determines visibility in AI overviews. Without a new balance between paid and earned, the media system will collapse, comments Verena Gründel.
2 days ago
2025 paved the way for bold strategic marketing. 2026 is going to be about acting smart. We look ahead to next year and present the opportunities as well as the risks – and reveal five practical smart moves.
How Creator-Led and Challenger Brands Want to Shake Up Categories
A DMEXCO column by Timo Sander on creator brands and challenger brands – between hype, durability, and the question of how they can become genuine brand substance.
DMEXCO Podcast: Steffen Braun (Civey) on marketing without a black box [GER]
In the DMEXCO podcast, Steffen Braun from Civey explains how brands can make campaigns measurable using honest KPIs instead of gut feelings, and how marketing works without a black box.
13.11.2025
AI in 2026 won’t be a novelty act any longer. When its utility for marketing tasks was explored at DMEXCO 2025, the focus had shifted from “Can AI do that?” to “Where does AI save time, boost quality and tangibly improve the customer journey?”
Instagram
Follow
