Stories

Business & Society Tech & Future of Web Marketing & Media
Business & Society Tech & Future of Web
8 hours ago
Retail Media in the Age of Voice Commerce
Voice commerce and AI assistants are transforming purchase decisions. Recommendations increasingly come from a dialogue instead of search results. Brands need to ask themselves how they can remain visible when agents are selecting products.
Artificial Intelligence Business
A person using an AI shopping assistant on a smartphone: Voice commerce is changing the purchase moment in retail
Marketing & Media Tech & Future of Web Business & Society
Marketing & Media Tech & Future of Web
3 days ago
Would You Trust AI to Create a Cannes Lions Winner?
Two renowned marketing experts. One question. Two completely different answers. Verena Gründel explores why intuition may remain marketing's greatest competitive advantage in the age of AI.
DMEXCO Business
Portrait of Verena Gründel
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Our latest podcasts
DMEXCO Podcast: Nina Kristin Pütz from parfumdreams on luxury commerce [GER]
24.06.2026
DMEXCO Podcast: Saskia Meier-Andrae from eBay on AI and customer loyalty [GER]
10.06.2026
DMEXCO Podcast: idealo CEO Jovan Protić on the Future of AI in Commerce
13.05.2026
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Business & Society Marketing & Media
25.06.2026
Temu Business Model: Why the Platform Is So Successful
Temu is growing rapidly and transforming ecommerce – and this goes far beyond price. Our guide reveals the mechanisms behind the platform’s success, how the Temu business model works, and the implications for retailers.
Future Business
Virtual parcels fly out of a smartphone to symbolize the Temu business model
Business & Society Tech & Future of Web Marketing & Media
Business & Society Tech & Future of Web
24.06.2026
The Future of Marketing Measurement: From Reports to Real-Time Feedback
A DMEXCO column by Evgeny Popov on why AI-driven advertising requires a new approach to marketing measurement, one that moves beyond delayed reporting and toward real-time feedback, pricing logic, and machine-readable accountability.
Artificial Intelligence Data & Analytics
Visualization of marketing measurement with real-time feedback, AI-driven attribution, and advertising performance data
Business & Society Tech & Future of Web Marketing & Media
Business & Society Tech & Future of Web
24.06.2026
Beyond Checkout: OTTO’s Dr. Boris Ewenstein on Agentic Commerce
AI is fundamentally transforming retail. In our interview, Dr. Boris Ewenstein from OTTO explains why AI is evolving into a new form of customer advisor, what role humans will play in the future, and how companies can prepare for agentic commerce.
Artificial Intelligence Business
Photograph of Dr. Boris Ewenstein from OTTO in a relaxed pose, ready to discuss agentic commerce
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