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Business & Society Tech & Future of Web
Business & Society Tech & Future of Web
33 minutes ago
AI chatbots in sales training
Finally, realistic simulations: A DMEXCO column by Thilo Kölzer on the opportunities offered by AI chatbots in sales training.
DMEXCO Column Transformation
Portrait of Thilo Kölzer
Business & Society Marketing & Media
1 day ago
Hyper-Personalization: How to Leverage Its Opportunities
Model Context Protocol, predictive AI, UCP – these terms may sound abstract, but they’re highly relevant to the concept of hyper-personalization. Our guide explains what you need to know about this future-defining trend in marketing and ecommerce.
Transformation Consumers
A graphic representing the hyper-personalization of a user profile
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Marketing & Media Tech & Future of Web Business & Society
Marketing & Media Tech & Future of Web
13.02.2026
Performance Marketing KPIs under Growth Pressure
Growth-stage marketing may sound like a tailwind, but rising budgets and complex channels mean mounting pressure to maximize efficiency for ecommerce companies. Scaling now means having stable cost-to-revenue ratios, not just expanding reach.
E-Commerce Performance Marketing
Symbolic image – performance marketing KPIs: scaling ecommerce growth
Marketing & Media Business & Society
Marketing & Media Business & Society
11.02.2026
Social 2026: As If Someone Briefly Pulled the Plug
A DMEXCO column by Timo Sander and Paulina Schumann on Social Media 2026, caught between nostalgia and the future.
DMEXCO Column Influencer
Timo Sander and Paulina Schumann in their DMEXCO column on Social 2026
10.02.2026
DMEXCO Podcast: How Agentic AI Is Redefining Commerce—with Deann Evans
Commerce is shifting into AI conversations. In the DMEXCO Podcast, Shopify EMEA MD Deann Evans joins Verena Gründel to explain how agentic AI is redefining buying journeys and what it means for brands.
Deann Evans, Managing Director EMEA at Shopify
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