Insight Out: Malte Hildebrandt on the Importance of Quality Journalism
Clarity, brand, and video: In a conversation at DMEXCO 2025, Malte Hildebrandt explained why DMEXCO is indispensable, why long-term brand investments take precedence over short-term performance, and why quality journalism is so crucial for a well-functioning society.
Insight Out: Marketing at the Douglas Group
The Douglas Group is one of the leading players in the European e-commerce market for premium beauty products. Executive Vice President Group Marketing Rik Strubel explains his vision of future-proof marketing that has the power to shape society.
DMEXCO Column: Employee Advocacy: Visibility Booster With High ROI
A DMEXCO column by Evgeny Popov on the opportunities and advantages of employee advocacy on LinkedIn.
28.11.2025
LLMs are pushing zero clicks, traffic is collapsing, budgets are shifting. At the same time, earned media determines visibility in AI overviews. Without a new balance between paid and earned, the media system will collapse, comments Verena Gründel.
27.11.2025
2025 paved the way for bold strategic marketing. 2026 is going to be about acting smart. We look ahead to next year and present the opportunities as well as the risks – and reveal five practical smart moves.
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