Beyond Checkout: Claudia Frese from momox on AI in Recommerce
Claudia Frese, CEO of momox SE, argues that AI tools aren’t the source of real competitive advantage. She explains why data is more important than technology, why the value of customer relationships is growing, and which metric is key in recommerce.
Social Media Schau: Episode 11 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Would You Trust AI to Create a Cannes Lions Winner?
Two renowned marketing experts. One question. Two completely different answers. Verena Gründel explores why intuition may remain marketing's greatest competitive advantage in the age of AI.
Online Marketplaces: The Ultimate Ecommerce Strategy?
Online marketplaces account for 57 percent of German ecommerce sales. At the same time, AI and agentic commerce promise to be the next big ecommerce trends. But which developments are truly strategically relevant? Expert Jan Griesel has the answers.
Temu Business Model: Why the Platform Is So Successful
Temu is growing rapidly and transforming ecommerce – and this goes far beyond price. Our guide reveals the mechanisms behind the platform’s success, how the Temu business model works, and the implications for retailers.
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